Column’s technical work spans research reports, developer documentation, training materials, and policy papers across some of the most demanding subject areas in tech—from quantum computing and agentic AI to machine learning infrastructure and medtech.

Recent projects include the global Quantum Computing Microgrant Report 2026, Agentic AI in Journalism (2025), and the State of AI Policy in Africa (2025), alongside ML workshop training materials, developer documentation and localization, and product specifications for consumer retailers.

We’ve also produced onboarding SOPs and annual reports for B2B startups, government parastatals, and private organizations, as well as ministerial social media benchmarks across the UK and Nigeria.

A broader selection of our research is available at columncontent.com/research.

Client successes so far:

• Column: 14 press wins in 15 weeks (averaging one press mention a week)
• Alafair: LinkedIn executive branding (21,058% impression growth in 90 days)
• Growthhit: LinkedIn thought leadership content (100k+ impressions in 60 days)
• Claire Mason: 18 new leads and 46.1% more profile impressions in three months.
• Kodekloud: 1.6 million YouTube views in 5 months through videos + Shorts
• Momentum.io: LinkedIn + SEO + thought leader interviews (600,000+ impressions)
• PostHog: Launched early SEO + newsletter content engine (30+ content assets)
• Gusto: Easier and faster sales conversions through 10+ sales enablement assets
• FreeAgent CRM: 71.38% blog traffic growth & 25%+ LinkedIn audience growth
• Actioner: Delivered in-depth SEO strategy for GTM launch in under 3 weeks
• Olivine: Ranked #1 and #2 for relevant keywords around startup marketing
• AFAM: Earned a 57% email open rate from creative campaign storytelling
• Good Food Studio ZA: Rose traffic 88.2% in three months through SEO

Go in-depth with selected case studies:

• PR Wins: Column
• Healthcare/Medtech: Alafair
• Saas: Momentum.io (LinkedIn)
• Professional services agency: GrowthHit
• Developer training: KodeKloud (YouTube)
• B2B PR: Claire Mason
• SaaS: Momentum.io (Videos + SEO)
• SaaS: FreeAgent CRM
• Food Consulting & Product Development: Good Food Studio

Read and watch past interviews with industry thought leaders:

• Global marketing leaders (Various)
• Francoise Brougher (Pinterest)
• Chris De Vylder (Sentry)
• Megan Smith (HubSpot)
• Alexandra Ferdon (Miro)
• Leo Anthias (Datapane)
• Jesse Rabbits (GitLab)
• Kyle Parrish (Figma)
• Justin Ouyang (VC)