Policy-shaping insight. Plain English delivery.
We produce original research that helps you lead smarter — in the public eye, in policy rooms, and in competitive markets.
Latest research
Report: Age and Governance in Africa 2015-2025
A decade of data on who leads Africa, when they rise, and what their paths reveal about governance. Explore the balance between ballots and barracks in Africa’s leadership story from 2015 to 2025.
Report: The State of AI Policy in Africa 2025
Discover the 2025 State of AI Policy in Africa report — data, insights, and country-by-country analysis.
Report: How African Marketers Use AI
AI in African marketing: adoption trends, skill gaps, and opportunities for CMOs, trainers, and teams.
Report: State of Youth Leadership in Nigeria 2025
Explore Nigeria’s 2025 State of Youth Leadership report—data, barriers, and opportunities for young leaders.
Report: TETFund Nigeria 2025
This report tracks 13 years of TETFund spending to uncover why Nigerian campuses still lack basic infrastructure.
Report: State of Motshelo in Botswana 2025
Explore the state of motshelo in Botswana 2025—survey insights on saving groups, challenges, and digital opportunities.
What we explore
- Brand storytelling and reputation management
- Digital visibility and public trust in leadership
- Narrative framing in politics, migration, and identity
- Comms blindspots in business, policy, and public discourse
Work with us
We partner with:
- Startups and executives building public credibility
- Research institutes and academic fellows
- Think tanks, advocacy groups, and grant-funded projects
- Comms leaders seeking clarity and content with weight
Who we are
Column is a content and research studio that helps leaders shape public perception through insight-led publishing. We operate at the intersection of comms, credibility, and strategic visibility — producing original research that builds influence and trust. Our work is used by founders, fellows, advocacy groups, and public bodies looking to publish with precision.
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