Policy-shaping insight. Plain English delivery.
We produce original research that helps you lead smarter — in the public eye, in policy rooms, and in competitive markets.
Latest research
Report: Quantum Computing Microgrant Funding
A data-driven report on quantum computing microgrants, funding patterns, and how small grants shape early infrastructure and education.
White Paper: Agentic AI in Journalism
Discover how agentic AI is reshaping journalism—from automation and autonomy to ethics and newsroom innovation. Explore case studies and expert insights.
White Paper: Skill-Based Immigration in Africa
Explore how Africa can replace brain drain with brain circulation through open, skill-based visa systems to unlock its economic and innovation potential.
Report: Age and Governance in Africa 2015-2025
A decade of data on who leads Africa, when they rise, and what their paths reveal about governance. Explore the balance between ballots and barracks in Africa’s leadership story from 2015 to 2025.
Report: The State of AI Policy in Africa 2025
Discover the 2025 State of AI Policy in Africa report — data, insights, and country-by-country analysis.
Report: How African Marketers Use AI
AI in African marketing: adoption trends, skill gaps, and opportunities for CMOs, trainers, and teams.
Report: State of Youth Leadership in Nigeria 2025
Explore Nigeria’s 2025 State of Youth Leadership report—data, barriers, and opportunities for young leaders.
Report: TETFund Nigeria 2025
This report tracks 13 years of TETFund spending to uncover why Nigerian campuses still lack basic infrastructure.
Report: State of Motshelo in Botswana 2025
Explore the state of motshelo in Botswana 2025—survey insights on saving groups, challenges, and digital opportunities.
Report: Nigeria’s Education Budget HOLE
Nigeria’s education sector is underfunded. We explore the ₦290bn gap in teacher pay and its wider implications for literacy and national stability.
White Paper: B2B Owned Media
Owned media is reshaping B2B marketing. Find out how brands are using blogs, SEO, and newsletters to cut costs and build trust.
Column Africa Research Writing Prize
The Africa Research Writing Prize—highlight a local problem, back it with data, and propose a real solution. Open to all across Africa.
E-Book: Policy Design (2026)
A practical, plain-language breakdown of policy design: why it matters, where it fails, and how to get it right.
Report: LinkedIn for Students in Nigeria
Learn how Nigerian students can use LinkedIn to grow their careers—featuring insights from the 2025 LinkedIn Local Calabar survey.
Report: US & EU Lobbying Trends & Statistics (2025)
Discover key lobbying trends and statistics shaping U.S. and EU policy, from spending and policy to top lobbying sectors.
Report: UK Cabinet Social Media 2025
An in-depth look at how UK cabinet ministers use (or don’t use) social media in 2025—revealing the gaps, patterns, and dynamics shaping public leadership today.
Report: Nigeria FinTech Survey 2025
Discover how Nigerians save, spend, and bank—plus what fintechs, banks, and policymakers can do to support better money habits.
Report: Nigeria Cabinet Social Media 2025
Discover which Nigerian cabinet ministers are visible online in 2025—and what their social media presence says about digital governance.
Report: Global MedTech LinkedIn Benchmarks 2024
See how other medtech companies are leveraging LinkedIn in Column’s 2024 MedTech LinkedIn Report.
What we explore
- Brand storytelling and reputation management
- Digital visibility and public trust in leadership
- Narrative framing in politics, migration, and identity
- Comms blindspots in business, policy, and public discourse
Work with us
We partner with:
- Startups and executives building public credibility
- Research institutes and academic fellows
- Think tanks, advocacy groups, and grant-funded projects
- Comms leaders seeking clarity and content with weight
Who we are
Column is a content and research studio that helps leaders shape public perception through insight-led publishing. We operate at the intersection of comms, credibility, and strategic visibility — producing original research that builds influence and trust. Our work is used by founders, fellows, advocacy groups, and public bodies looking to publish with precision.
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