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Unlock revenue with content that cuts through the noise.
I combine strategy, research, and storytelling to help you sell more effectively.
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Thought leadership that builds your brand

You want to lead the thinking around your category, and your audience wants differentiated, data-backed insights.

I help you craft the interviews, whitepapers, research reports, blog posts, and LinkedIn content that’ll drive results for your business — like I’ve done for executives at Miro, Figma, and Momentum.

Mo is a fantastic content marketer who can dive into any subject and sound like an expert! We were lucky to find him in the early days of building Momentum."
Ashley Wilson
Chief Operating Officer, Momentum.io

Marketing content that drives brand awareness

Customer acquisition and retention are high priorities this year, and you want to widen and optimize your funnel through high-impact content.

I work with B2B SaaS and professional services clients to drive traffic, conversions, and revenue through expert content strategy and writing.

Content services

Sales content

Case studies, whitepapers, research reports, product sheets, and pitch decks.

Marketing content

Long-form SEO content, e-books, landing pages, interviews, and social media posts.

Talk to Mo

Book a strategy call to learn how you can generate more demand through content.

Enablement content that shortens your sales cycle

B2B sales can be long and challenging. You need to educate your buyers and build trust with valuable insights, data, and success stories.

I help you accelerate your sales cycle and convert more buyers through research reports, case studies, long-form SEO content, and interviews.

Before Column

Low traffic, lost deals, long sales cycles, slow content production, low audience engagement, and ineffective measurement.

After Column

More traffic, more closed-won deals, shorter sales cycles, faster content production, higher sales engagement, and data-driven decisions.

Before Column

Low traffic, lost deals, long sales cycles, slow content production, low audience engagement, and ineffective measurement.

After Column

More traffic, more closed-won deals, shorter sales cycles, faster content production, higher sales engagement, and data-driven decisions.

Not just more content. Better content.

Maybe you’ve created a few assets already but they’re not as effective as you’d like (or you have no idea if they’re working). 

That’s where I come in. I analyze your existing assets, suggest recommendations, and optimize them with you from the ground up.

How it works

I kick off each engagement with a 30-minute strategy call to understand your needs better.

After the initial audit process, I produce a recommendation report and get to work.

For most projects, expect to go live with your content in two weeks or less. I work with your existing resources (like designers) and across teams (like Marketing and CX) to deliver content on time.

You’ll get regular updates via email, Zoom, or Slack on your content’s progress.

Drive more demand with content repurposing.

Repurpose your content assets across different channels to earn more value.

Everything you need from a content partner

Content audits. Audience research. Regular check-ins. Constructive feedback. Prompt communication. Accessible dashboards. You get everything and more with me.

I’ve worked with B2B clients across more than 24 verticals, from SaaS analytics and HR to advertising and real estate.

As a result, your business gains an edge through good strategy, writing, and design.

Get started

We're a great fit if...

You sell a B2B product and are willing to invest in content production.

We're a poor fit if...

Content isn’t your primary acquisition model or you want a content mill.

Increase revenue with enablement content you can track and scale

I craft content that makes it easy to calculate ROI. 

This means tracking traffic and rankings, press mentions, sales cycle length, lead conversion data, and audience growth.

I combine data analysis and content strategy to deliver insights that help you act decisively.

Column Content Studio - 30

Reduce the load on your team

It’s hard for your team to craft content without significant support for production and distribution.

Whether you’re hiring your first marketing specialist or expanding your team, they’ll need all the support they can get.

Work with me to free up bandwidth on your team.

Shorten your sales cycle.

Engage your audience and drive conversions with compelling content assets.

View my deck

Rather than sit through a 30-minute call to learn more, here’s a handy deck of my case studies. Questions? Hit the button below.

Generate demand. Drive revenue.

Drive more qualified leads and close deals faster with high-impact content.