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We unpack visibility, thought leadership, and content strategy. Use the search bar to find something specific. If you’d like to write for us, email team@columncontent.com.
Discover proven strategies for B2B podcast marketing, from launch planning and guest outreach to promotion, repurposing, and performance measurement.
B2B buyers trust experts more than brands. See how influencer marketing turns expert credibility into real business growth.
Learn the true LinkedIn Learning cost, pricing plans, and whether it’s worth it for individuals or business teams versus custom LinkedIn training.
Learn how the PESO model helps brands connect paid, earned, shared, and owned media into one clear strategy. Build communication that’s consistent, credible, and effective.
Build a smarter PR strategy using 38 essential PR tactics that combine owned, earned, and paid channels.
Discover proven B2B demand generation tactics that attract high-quality, sales-ready leads. Learn how to align data, content, and sales follow-up for real results.
Discover how African countries are developing and implementing AI Policies to boost innovation, strengthen governance, and shape the continent’s digital future in 2025.
AI writing tools have reshaped how content gets produced. Marketing teams use them to pump out blogs. Agencies lean on them for client work. Founders
Explore the surprising parallels between SEO and investing, from consistent effort to compounding and smart strategy.
Learn why misinformation spreads so easily online and what founders and leaders can do to protect their reputation, control their story, and build trust before a crisis hits.
Practical social media strategy tips for mayors to reach citizens, share updates, and lead more effectively online.
Learn how financial advisors can use LinkedIn content marketing to attract clients and grow visibility with storytelling and tips.
The person tweeting, posting, or responding to DMs on behalf of your brand might hold more power over your public image than any executive in a suit. Here is why.
Boost your academic workflow with these effective AI research prompts for faster, deeper insights. Analyze data, design studies, and refine your writing.
Explore the complete list of PR metrics to measure media impact, brand awareness, sentiment, and ROI effectively. Evaluate visibility, perception, and real business impact.
Discover how business leaders can use AI effectively in 2025 with clear dos and don’ts, real-world insights, and the most useful AI tools to enhance productivity without compromising judgment or ethics.
Learn what affects the cost of commissioning a policy brief cost and how to budget effectively for your next project—without overpaying.
AI adoption among African marketers is booming, but structure and skills still lag. Explore the 2025 trends, challenges, and maturity curve shaping the future.
Research reports deliver more than insights. Learn how they fuel leads, PR coverage, SEO, and authority to prove ROI in B2B marketing.
Not all surveys make the news. Discover how to create credible, media-ready surveys that get picked up.
Learn the differences between quantitative vs qualitative research for brands, with real case studies, data, and insights for better decisions.
What if visas vanished? Open borders, migration, housing, transport, and infrastructure challenges would shape our shared future. Here’s how.
Nigerian youths are full of ambition and talent, but how far are young Nigerian leaders allowed to go in today’s system?
An investigation of TETFund’s ₦1.5 trillion spending shows budgets grew, but student life barely improved. Here’s what went wrong.
Discover how motshelo, Botswana’s traditional savings circles, are adapting to the digital age — and what it means for trust, culture, and finance in 2025.
Learn how to make government consultation meaningful, inclusive, and practical — especially when issues are tough.
Policy advocacy takes more than good research. This article explains how to create a strategy that drives real public policy impact.
Discover key policymaking statistics from 2023–2025 covering speed, volume, public input, and policy evaluation.
Can Nigeria fix its education crisis without raising taxes? This article unpacks the ₦290B salary shortfall and what it means for the country’s future.
What 14 PR wins across Nigeria, Ghana, South Africa, and Namibia taught us about media, visibility, and ROI.
Self-driving government isn’t fiction. It’s a design shift that could rescue political systems from weak institutions and strongman rule.
The Africa Research Writing Prize helps spotlight real African issues through clear, data-backed writing. Here’s why it matters.
A real-time look at the value of $1 across African cities — based on prices in June 2025
Get a breakdown of research promotion service pricing, with examples and cost ranges to help you plan your next paper’s outreach.
Struggling with research promotion? Here’s a simple, practical approach to help your paper reach the right audience—including outside academia.
A close look at how young Nigerians manage money today — and how banks, fintechs, and government can turn financial pressure into better habits.
Find a LinkedIn alternative that fits your job search. From remote gigs to executive roles, here are your best options.
Learn what policy evaluation is, why it matters, and how to do it well — plus common challenges and how to make findings lead to better decisions.
Stop using your LinkedIn summary like a resume. Learn how to write a real, engaging intro that sparks curiosity and builds trust.
From freight to 3PLs, here’s how LinkedIn for logistics can drive trust, talent, and visibility—without paid ads.
Learn how real-world policy analysis works by combining evidence, politics, behavior, and equity to create grounded and effective recommendations.
Master policy research for NGOs—tools, steps, examples, and why it matters more than ever.
Explore how policy informatics is helping governments use data, models, and tech to make smarter, fairer, and faster public decisions.
What makes a great B2B research vendor? This guide covers the questions to ask, red flags to spot, and what real value should look like.
A lot of students feel stuck right after graduation. They’ve done the schoolwork, passed the exams, but still feel unprepared for what comes next. That’s
A simple guide to policy design, breaking down how policies are built, tested, and improved.
Learn how to write a clear, actionable policy brief with simple steps and real examples.
The policy cycle looks neat on paper. In practice, politics, lobbying, and crises reshape every stage.