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We unpack visibility, thought leadership, and content strategy. Use the search bar to find something specific. If you’d like to write for us, email team@columncontent.com.
Learn how to build, execute, and scale high-performing paid media campaigns (Search, Social, Display) that drive qualified demand and pipeline for your business.
Learn how marketing analytics helps you target better, spend smarter, refine your message, and make evidence-based decisions that drive real business growth.
See how earned media, paid media, and owned content work together to help B2B companies earn visibility, credibility, and stronger pipeline results.
A simple method for defining your ideal customer profile so your marketing, sales, and product teams work with the right companies.
See how digital PR builds authority for LLM search. Learn the role of data, experts and high-quality coverage in shaping the sources models rely on.
Discover ten high-impact, low-cost content marketing strategies built for startups with limited budgets. Learn how to drive results with lean systems.
Find out how marketing analytics help you sharpen positioning, improve efficiency, and scale what drives real revenue.
Discover the 15 best Generative Engine Optimization tools for 2026. Compare features, pricing and use cases to improve your AI search visibility, increase citations and stay ahead in AI-driven results.
Discover how international PR professionals can break into the African media landscape by shifting from generic PR tactics to locally informed strategies.
Learn what technical SEO is and how to fix common site issues. Improve crawlability, speed, and security so your website ranks higher and runs smoother.
Africa’s AI moment is real, and the foundations are being built. But technology alone won’t decide the future—people will.
Discover practical NGO marketing strategies that combine emotion and evidence to inspire action and strengthen credibility.
An analysis of how age and leadership pathways shape governance and legitimacy in Africa between 2015 and 2025.
Discover how to plan, post, and engage on B2B social media to earn trust, attract leads, and grow your brand with purpose.
Discover proven strategies for B2B podcast marketing, from launch planning and guest outreach to promotion, repurposing, and performance measurement.
B2B buyers trust experts more than brands. See how influencer marketing turns expert credibility into real business growth.
Learn the true LinkedIn Learning cost, pricing plans, and whether it’s worth it for individuals or business teams versus custom LinkedIn training.
Learn how the PESO model helps brands connect paid, earned, shared, and owned media into one clear strategy. Build communication that’s consistent, credible, and effective.
Build a smarter PR strategy using 38 essential PR tactics that combine owned, earned, and paid channels.
Discover proven B2B demand generation tactics that attract high-quality, sales-ready leads. Learn how to align data, content, and sales follow-up for real results.
Discover how African countries are developing and implementing AI Policies to boost innovation, strengthen governance, and shape the continent’s digital future in 2025.
AI writing tools have reshaped how content gets produced. Marketing teams use them to pump out blogs. Agencies lean on them for client work. Founders
Explore the surprising parallels between SEO and investing, from consistent effort to compounding and smart strategy.
Learn why misinformation spreads so easily online and what founders and leaders can do to protect their reputation, control their story, and build trust before a crisis hits.
Practical social media strategy tips for mayors to reach citizens, share updates, and lead more effectively online.
Learn how financial advisors can use LinkedIn content marketing to attract clients and grow visibility with storytelling and tips.
The person tweeting, posting, or responding to DMs on behalf of your brand might hold more power over your public image than any executive in a suit. Here is why.
Boost your academic workflow with these effective AI research prompts for faster, deeper insights. Analyze data, design studies, and refine your writing.
Explore the complete list of PR metrics to measure media impact, brand awareness, sentiment, and ROI effectively. Evaluate visibility, perception, and real business impact.
Discover how business leaders can use AI effectively in 2025 with clear dos and don’ts, real-world insights, and the most useful AI tools to enhance productivity without compromising judgment or ethics.
Learn what affects the cost of commissioning a policy brief cost and how to budget effectively for your next project—without overpaying.
AI adoption among African marketers is booming, but structure and skills still lag. Explore the 2025 trends, challenges, and maturity curve shaping the future.
Research reports deliver more than insights. Learn how they fuel leads, PR coverage, SEO, and authority to prove ROI in B2B marketing.
Not all surveys make the news. Discover how to create credible, media-ready surveys that get picked up.
Learn the differences between quantitative vs qualitative research for brands, with real case studies, data, and insights for better decisions.
What if visas vanished? Open borders, migration, housing, transport, and infrastructure challenges would shape our shared future. Here’s how.
Nigerian youths are full of ambition and talent, but how far are young Nigerian leaders allowed to go in today’s system?
An investigation of TETFund’s ₦1.5 trillion spending shows budgets grew, but student life barely improved. Here’s what went wrong.
Discover how motshelo, Botswana’s traditional savings circles, are adapting to the digital age — and what it means for trust, culture, and finance in 2025.
Learn how to make government consultation meaningful, inclusive, and practical — especially when issues are tough.
Policy advocacy takes more than good research. This article explains how to create a strategy that drives real public policy impact.
Discover key policymaking statistics from 2023–2025 covering speed, volume, public input, and policy evaluation.
Can Nigeria fix its education crisis without raising taxes? This article unpacks the ₦290B salary shortfall and what it means for the country’s future.
What 14 PR wins across Nigeria, Ghana, South Africa, and Namibia taught us about media, visibility, and ROI.
Self-driving government isn’t fiction. It’s a design shift that could rescue political systems from weak institutions and strongman rule.
The Africa Research Writing Prize helps spotlight real African issues through clear, data-backed writing. Here’s why it matters.
A real-time look at the value of $1 across African cities — based on prices in June 2025
Get a breakdown of research promotion service pricing, with examples and cost ranges to help you plan your next paper’s outreach.