A marketing blog on how to drive business growth through content. Use the search bar to find something specific. If you’d like to write for our blog, email team@columncontent.com.
Not sure if your LinkedIn is working? Use this guide to benchmark your metrics and align your content with real business goals.
Want to stand out on LinkedIn? Learn why carousels work, how to build them right, and what it takes to make them a lasting part of your strategy.
A practical list of 40+ LinkedIn post ideas built for consultants who want to grow their audience and attract better clients.
Publishing a white paper isn’t enough. Learn how to turn it into posts, ads, and conversations that grow your business on LinkedIn.
Performance doesn’t require pressure. Learn how to lead remote teams by designing for energy, not just output.
From bad prompts to good drafts: 4 takeaways from building AI into our design workflow — without losing taste or control.
Learn how to write cold emails that CTOs and CISOs actually respond to — with real examples and tips tailored for cybersecurity founders.
Legacy can blind even the best leaders. Here’s why humility is the real key to succession, and how to build a culture that thrives after you leave.
Learn the difference between founder branding and company branding — and why B2B founders need both to build trust and authority.
The transition from IC to tech lead is messy and meaningful. Learn what changes, why it’s hard, and how to lead with intention.
Learn how tech leaders can spot hidden bias, take action without guilt, and build inclusive systems that support diverse talent at every level.
Leadership during budget cuts is tough. Use these practical tips to support your team and keep morale high without spending money.
Remote teams need more than tools, they need trust. Discover how great leaders build culture, safety, and connection from anywhere.
Technical leadership demands more than problem-solving. Learn how emotional intelligence (EQ) helps build stronger relationships and resolve conflicts efficiently.
Social listening helps social media teams turn noise into strategy. Learn how to use it to shape content, track sentiment, and grow faster.
A pseudonym isn’t just an English idea. Here’s how writers say “pen name” in languages from Swahili to Japanese—and what it reveals about identity and writing.
See how our ghostwriting process helps business authors turn messy ideas into clear, credible books that actually do something.
What does your pen name say about your brand? Learn how readers judge you by name — and how to choose one that actually works.
Yes, you can make money writing under a pseudonym. Here’s how to earn income anonymously — and set it up legally from day one.
Learn how to publish anonymously and protect your identity with smart tools, clean setup, and the right platforms. A guide for pseudonymous writers.
Learn how to choose a pseudonym that fits your goals. 7 clear rules for authors, ghostwriters, and creators publishing under a pen name.
LinkedIn strategy has changed. Here’s why 2020 tactics don’t work today — and what to do instead.
Before you hire a ghostwriter, make sure you’ve nailed these 5 essentials to get content that actually sounds like you and drives results.
Use these company history story examples to attract customers, investors, and top hires with stories you’ve already lived.
Busy founders: Your next 30 posts are already written — in your company history. Here’s how to use it to build trust and attract customers.
Learn why LinkedIn for CTOs is a high-leverage move to attract talent, clients, and investors — and what to post without sounding like a marketer.
A smart LinkedIn presence for developers can unlock job offers, promotions, and trust — even before the first interview. Here’s how to build one.
Most B2B surveys fail from poor targeting and weak responses. This guide shows you how to fix both fast.
Discover how great leadership reduces employee turnover and builds loyalty. Learn practical strategies to keep your best people engaged and motivated.
Growth without boundaries can lead to chaos. Learn why saying no is essential for leaders who want to build sustainable, focused organizations.
A proven LinkedIn thought leadership strategy for marketing leaders who want pipeline, not vanity metrics. Practical, simple, scalable.
Decision fatigue drains clarity from even the best leaders. Learn how to spot it early and lead effectively when your thinking starts to slip.
Founders don’t scale by doing more. They scale by letting go. Learn how to delegate without losing control or your team’s trust.
Hiring a fractional CMO won’t fix your marketing if you don’t know how to work with one. Learn what works — and what doesn’t.
True leadership shows up when things get messy. This guide shows you how to stay centered, clear, and human when the pressure is on.
Learn how to connect LinkedIn content to revenue and finally get buy-in from your CFO — with real examples, metrics, and strategy.
SEO is changing. This guide shows you how to write content that ranks on Google and gets pulled into AI search results and snippets.
Ghostwriting doesn’t mean staying invisible. Here’s how to build a personal brand on LinkedIn while keeping your client work private.
Success stories get likes. But vulnerability earns trust. Here’s how to share failures with clarity and impact on LinkedIn.
Fractional leadership is more than a trend — it’s a smarter way to grow. See how companies and leaders are thriving with this model.
Discover the latest fractional work statistics for 2025—covering income trends, hiring insights, and growth strategies for professionals and businesses.
Learn how to raise your rates as a freelancer without losing client trust. Practical tips, timing, and real-world examples.
Going fractional? Learn how to stand out, sell your value, and avoid common mistakes as a new fractional CMO.
B2B buyers decide early. This guide shows how LinkedIn content can help you shape their thinking and build trust before the first call.
Thought leaders take a stand, but one misstep can hurt your brand. Here’s how to share strong opinions on LinkedIn without losing credibility.
Speed up your copywriting workflow with AI tools that help you research, write, and edit faster — without sacrificing quality.
Slow content is rising as audiences reject overload. Learn how fewer, deeper pieces can increase engagement and build real authority.
Content fatigue is making audiences ignore even the best thought leadership. Learn the metrics that reveal when it’s happening and how to fix it.
