A content marketing blog on how to drive business growth through content. Use the search bar to find something specific. If you’d like to write for our blog, email editor@columncontent.com.
Maximize your ABM strategy: Discover the power of LinkedIn and email to streamline outreach, drive engagement, and boost ROI.
Fix low conversions in B2B paid social by aligning ad creative with landing pages for seamless user flow.
A quick look at how we track LinkedIn thought leadership ROI at Column.
Explore our take on founder branding, why it matters, and how we do it differently at Column.
Our LinkedIn ghostwriting course is designed to meet the growing demand for high-quality content. Learn why we’re training the next wave of copywriters.
Become a recognized banking thought leader on LinkedIn. Follow our guide to enhance your profile, share valuable insights, and grow your influence in the sector.
Become a LinkedIn thought leader in mining with this easy guide. Learn how to improve your profile, share useful content, and connect with mining experts.
Unlock valuable insights with our comprehensive product questionnaire. Designed for marketers, new hires, and business owners to ensure success.
Our guide covers everything on how to become a ghostwriter, from building a portfolio and setting rates to handling clients effectively.
Learn how to identify signs of a sales slow down, address causes, and boost your business with actionable strategies.
Discover how a content calendar can help you plan, organize, and schedule your content.
Find out why a pseudonym is essential for authors seeking privacy and creative freedom, with famous examples like Mark Twain and Lewis Carroll.
Create a strong start in your new content marketing role with our detailed 30-60-90 day plan. Learn, build, and execute strategies to ensure success.
Learn how to create an effective internal content advisory board to ensure consistent messaging and enhance your content strategy with expert insights.
Learn how to write a compelling op-ed with our step-by-step guide. From research to revisions, discover the secrets to crafting impactful opinion pieces.
Master LinkedIn Thought Leader Ads with our comprehensive guide. Explore their benefits, setup tips, costs, and how they boost engagement and trust.
Find out what factors influence freelance copywriting rates and how to set yours effectively. This guide includes industry benchmarks, pricing models, and more.
Learn about the crucial SEO ranking factors that impact your website’s success. Find out how to optimize for better rankings and increased traffic.
White paper pricing explained: Understand the factors, pricing models, and ROI potential. Learn how to budget effectively for white paper costs.
Learn how to create a thought leadership content strategy that builds brand authority, generates leads, and differentiates your business.
Build a convincing business case for thought leadership content with our 5-step guide.
Discover the best developer marketing books to read, with practical advice for developers keen on marketing and marketers looking to understand developers.
Learn about LinkedIn ghostwriting costs, finding the right writer, maximizing ROI, and the benefits of expertly crafted LinkedIn content.
Find out how to get the UK Innovator Founder Visa, including who can apply, how to apply, and what you’ll need for endorsement.
Discover different content marketing ideas and formats from A to Z. Learn their costs, benefits, and top metrics.
Learn how the Jobs To Be Done method can change the way you do keyword research by focusing on what your audience truly needs.
Learn how content can ease the sales funnel and adapt to changing customer journeys.
Boost your political campaign. Learn about targeted ads, consistent messaging, and using data to guide your political digital marketing strategy.
This easy-to-read ghostwriting guide explains everything about how ghostwriting works, why the right writer matters, and much more.
Your guide to content marketing strategy starts here. From aligning your business needs to picking the right tools, our guide helps you get it right.
Content fatigue has caused people to turn off and tune out. Here’s everything you need to know about this growing phenomenon.
Here are a few tricks I’ve learned about content marketing creativity over the years.
Many people think the more content you produce, the better your results will be. Here’s why more content isn’t always the answer.
Learn how to go beyond traffic and revenue to measuring content marketing metrics that matter.
Learn how to create a content brief that aligns your writers, audience, and business goals.
Learn how to host a successful webinar with this step-by-step webinar planning guide, from planning and promotion to execution and follow-up.
Learn why concise blog introductions are key to blogging success, what mistakes to avoid, and how to use writing tools to improve your intros.
Learn what backlinks are, why they’re important, and how to go about building them effectively in this comprehensive link building guide.
Learn when to hire a content marketing agency for your business, and the pros and cons of that decision.
Learn essential content marketing terms to level up your strategy. This guide simplifies the jargon with examples and linked guides to help you succeed.
This deep dive into content distribution helps you reach and engage your target audience better.
Master the art of white paper writing and distribution with this all-inclusive guide, covering everything from research to effective promotion.
Explore the ins and outs of creating, promoting, and monetizing a newsletter in this must-read guide.
Looking for fresh LinkedIn post ideas? Explore over 100 tips categorized into themes like leadership, marketing, personal growth, and more.
Explore proven B2B event marketing strategies in this detailed guide. From leveraging guest speakers to running paid ads, learn how to drive signups quickly.
Dive into the future of cloud technology with the top 15 white papers of 2023. Explore insights on cloud-native services, AI, multi-cloud strategies, and more.
Explore banking and payments white paper PDFs for key insights into digital finance’s future, from central bank digital currencies to real-time payments.
Explore 21 technical writing metrics including content quality, usability, accessibility, performance, SEO, and legal compliance.
Discover the power of the PASTOR method in B2B case study writing. This comprehensive guide breaks down each element, providing examples and tips for success.
Learn how to conduct a comprehensive SEO content audit to improve your website’s performance, user experience, and search engine rankings.
