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LinkedIn Ghostwriter Pricing: How Much Should You Pay?

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Learn about LinkedIn ghostwriting costs, finding the right writer, maximizing ROI, and the benefits of expertly crafted LinkedIn content.

Table of contents

LinkedIn ghostwriting costs – the TL;DR version:

  • Hiring a LinkedIn ghostwriter enhances your professional online presence.
  • Costs vary based on the ghostwriter’s experience, content complexity, and industry niche.
  • Average prices range from $500/mo to several thousand dollars.
  • Finding the right ghostwriter involves identifying your needs, checking portfolios, and considering pricing.
  • Maximizing ROI includes setting clear goals, collaborating closely, and adjusting strategy based on results.
  • Benefits include professional quality content, time savings, SEO expertise, enhanced visibility, and a tailored content strategy.

LinkedIn ghostwriting cost: Factors to consider

Experience and expertise of the ghostwriter

More experienced ghostwriters who have a proven track record of success on LinkedIn, either for themselves or for others, often charge higher rates. 

Their expertise can be particularly valuable if you’re in a niche industry or have specific goals, such as targeting executive positions or establishing thought leadership.

Complexity and length of the content required

A complete overhaul of your LinkedIn profile will cost more than just updating your summary or creating a few posts. 

Similarly, if you need content that requires extensive research or technical knowledge, the ghostwriter may charge more.

Frequency of content creation

If you’re looking for someone to manage your LinkedIn presence regularly, including writing articles, updates, and engaging with your network, this will be more expensive than a one-time project. 

Some ghostwriters offer packages or retainers for ongoing work, which can be more cost-effective than paying per piece.

Market demand and ghostwriter’s availability

Ghostwriters in high demand may charge more for their services. If you need content quickly or outside of normal business hours, some ghostwriters may charge a premium for expedited services.

Geographical location

The location of the ghostwriter can also impact pricing. Ghostwriters in regions with a higher cost of living may charge more than those in areas with a lower cost of living.

Niche expertise required

The specific niche or industry you’re targeting can significantly affect the cost of hiring a LinkedIn ghostwriter. 

Ghostwriters who specialize in a particular niche or have a deep understanding of certain industries (like technology, finance, healthcare, or legal) may charge more for their specialized services. 

This expertise ensures that the content not only resonates with your target audience but also adheres to industry-specific norms and language.

Average cost of LinkedIn ghostwriting

On average, the cost for a LinkedIn ghostwriter can range from a few hundred to several thousand dollars, depending on the scope of the project and the factors mentioned above. 

At Column, our LinkedIn ghostwriting packages start from $500/mo. See more details about our LinkedIn ghostwriting pricing here.

How to find and choose a LinkedIn ghostwriter

Finding and choosing the right LinkedIn ghostwriter for your needs involves several steps. Here’s how you can go about it:

Identify your needs

Before starting your search, be clear about what you want the ghostwriter to do for you. 

Do you need a complete profile overhaul, regular articles, or just a few updates?

Knowing what you need will help you find someone with the right skills.

You can look for LinkedIn ghostwriters on freelance platforms like Upwork or Fiverr, professional writing services, or through networking. 

LinkedIn itself can be a great place to find writers who specialize in LinkedIn content.

Check their portfolio

Once you find potential ghostwriters, ask to see their portfolio. Look for examples of LinkedIn profiles or content they have written. 

This will give you an idea of their writing style and whether it aligns with what you’re looking for.

Read reviews and ask for references

Reviews from previous clients can provide insights into the ghostwriter’s reliability, professionalism, and the quality of their work. 

If possible, ask for references you can contact directly.

Discuss your goals and expectations

Before hiring a ghostwriter, have a detailed discussion about your goals, target audience, and what you expect from them. 

This will help ensure both of you are on the same page.

Consider their pricing

Make sure their fees are within your budget and ask about what is included in their price. 

Some ghostwriters may offer packages that include a set number of posts or articles, while others may charge by the hour or project.

Agree on deadlines and communication

Discuss how often you expect updates and how communication will be handled. 

Agreeing on deadlines for drafts and final submissions is also crucial to ensure your project stays on track.

By following these steps, you can find a LinkedIn ghostwriter who not only fits your budget but also understands your industry and can help you achieve your professional goals.

How to maximize LinkedIn ghostwriting ROI

Maximizing the return on investment (ROI) when hiring a LinkedIn ghostwriter involves setting clear goals, effectively collaborating with your writer, and measuring the impact of your enhanced LinkedIn presence. 

Let’s look at how to make the most of your investment.

Set clear goals

Before starting work with a ghostwriter, define what success looks like for you. 

Whether it’s growing your network, getting more job offers, or establishing yourself as a thought leader in your industry, having clear goals will help your ghostwriter create content that aligns with your objectives.

Provide detailed information

The more information you can provide to your ghostwriter about your career achievements, skills, and the nuances of your industry, the better they can tailor the content to reflect your professional brand accurately. 

Don’t hesitate to share your resume, previous work, or any thoughts on your LinkedIn strategy.

Collaborate and communicate effectively

Establish a good working relationship with your ghostwriter through open and ongoing communication. 

Be available to answer questions, provide feedback, and discuss revisions to ensure the content meets your expectations.

At Column, we meet with ghostwriting clients at least once a month to gather content and life updates.

Incorporate SEO strategies

Work with your ghostwriter to incorporate keywords and SEO strategies that improve your visibility on LinkedIn. 

This includes using industry-relevant keywords in your profile and posts to make them more discoverable to potential employers or clients.

Measure impact

Keep track of key metrics such as profile views, connection requests, and engagement on your posts to gauge the impact of your ghostwritten content. 

LinkedIn provides analytics tools that can help you understand how your content is performing.

Adjust strategy as needed

Based on the results you’re seeing, be willing to tweak your content strategy. 

This might mean changing the type of content you’re posting, adjusting your posting frequency, or even revising your profile again to better reflect your professional goals.

By following these steps, you can ensure that hiring a LinkedIn ghostwriter not only enhances your professional online presence but also brings tangible benefits to your career.

Benefits of LinkedIn ghostwriting

Hiring a LinkedIn ghostwriter can offer several benefits, making it a worthwhile investment for many professionals. Here are some key advantages:

Professional quality content

A skilled ghostwriter can produce high-quality, engaging content that reflects your professional brand and story. 

This can make your LinkedIn profile stand out to recruiters, potential clients, or collaborators.

Saves time

For busy professionals, finding the time to write and update LinkedIn content can be challenging. 

A ghostwriter can take care of this task, freeing up your time for other important activities.

Expertise in SEO and LinkedIn algorithms

LinkedIn ghostwriters often have a deep understanding of how the platform’s algorithms work and how to optimize content for better visibility.

This means your profile and LinkedIn posts are more likely to be seen by the right people.

Enhanced visibility

With professionally written content, your LinkedIn profile can attract more views, connections, and opportunities. 

A ghostwriter knows how to craft messages that engage and grow your professional network.

Tailored content strategy

Ghostwriters can help develop a content strategy that aligns with your career goals. 

Whether it’s establishing thought leadership or highlighting your achievements, they can create content that supports your objectives.

Confidentiality and consistency

A good LinkedIn ghostwriter will ensure that your content is not only confidential but also consistent in tone and quality, reinforcing your professional image.

LinkedIn ghostwriter costs: The bottom line

Hiring a LinkedIn ghostwriter is a smart investment for anyone looking to boost their professional presence online. 

By choosing the right ghostwriter, you can elevate your profile, attract more opportunities, and achieve your career goals more effectively. 

Keep reading to learn more in our in-depth LinkedIn ghostwriting guide.

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