TL;DR: This article offers 105+ LinkedIn post ideas, categorized into leadership, marketing, personal growth, and more.
It includes tips on engaging with the LinkedIn algorithm, connecting with potential customers, and building a strong LinkedIn presence with quality content.
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From a content marketing perspective, LinkedIn is a great platform to connect, share, and grow your professional and personal brand.
But sometimes, coming up with fresh LinkedIn post ideas to drive engagement can be tricky.
That’s why we’ve put together this handy guide, filled with over 100+ LinkedIn post ideas to help you connect with your target audience.
We’ve even categorized these LinkedIn content ideas to make it easier to find what resonates with you.
Explore the ideas below and start sharing with your LinkedIn community.
About you
- Something you enjoy doing in your free time.
- A passion or cause you care about.
- A positive highlight from your day.
- Your daily working rituals — whatever helps you stay focused and productive. It could be a morning routine, a favorite productivity tool, or a way you wind down at the end of the day.
- A productivity hack, like a new app, a time-management technique, or a way to stay organized.
- Your core values, like honesty, creativity, teamwork, or something else important to you.
Personal experiences and growth
- A general lesson learned, either from a success or a failure.
- The most nerve-wracking experience in your professional life. This could be an experience that tested your nerves, like a big presentation, tough negotiation, or challenging project.
- A personal development post to encourage others to pursue personal growth.
- A personal accomplishment and how you achieved it.
- A failure and what you learned from it.
- A simple piece of advice for anyone — universal wisdom that’ could apply to anyone’s applicable regardless of profession.
- Ten big things you’ve learned over the last 10 years. These 10 things could be professional insights, personal growth, or a mix of both.
- [x] lessons you’ve learned over [x] years, where [x] is your age.
Industry news, insights and professional development
- A controversial opinion about your industry.
- A mind-blowing stat or blog post.
- Common misconceptions about your industry.
- A key trend or shift in your industry, like a new technology, a change in regulations, or a shift in consumer behavior.
- Professional development opportunities you know of, like a workshop or course.
Work and career
- Your first job and what it taught you.
- A big risk that paid off in your career. This could be a career change, a bold decision, or a new approach that worked out well.
- When you knew you had found the right career and what was going through your mind at the time.
- What you most enjoy about your work. This could be the people you work with, the projects you work on, or the impact you make.
- Your professional goals. It can be a way to connect with others who have similar ambitions or catch the eye of your next employer or client.
- A case study.
- The number one thing your clients struggle with.
- A common job challenge and your plan to overcome it.
- The three most important moments in your career (‘turning points’).
- What aspect of your work you’re improving. This could be a skill, process, or personal quality.
- A behind-the-scenes look at your daily work routine, how a product is made, or a sneak peek at an upcoming project.
Team, people, and collaboration
- A time when you and a colleague worked closely on a project that challenged both of you.
- A fun or interesting picture of your team.
- A recent challenge faced by your team: Open up about the fears, the doubts, the mistakes, and how you collectively found a path forward. What did it teach you about trust and resilience?
- Someone who has helped you in a meaningful way (publicly thank them).
- A deeply personal farewell to a team member who’s moving on. Share what you’ll miss about them, what they brought to the team, and how they’ve left a mark on you.
- Insights on effective team building. Reflect on your own journey of learning how to be part of a team.
Emotions and reflections
- Moments of unexpected joy that made you smile this week.
- Most exciting moment in your career.
- Something that pisses you off. This could be a pet peeve about your industry, people, or an injustice happening somewhere.
- A time you faced self-doubt and how you worked through those feelings
- A relationship that has deeply impacted your life, such as with a mentor, a close friend, or a family member.
- A tribute to someone you’ve lost. Discuss what they meant to you and how they continue to influence your life.
- A story of forgiveness or reconciliation: Talk about a time when you forgave someone or reconciled a broken relationship.
Inspiration and motivation
- Personal milestone such as an anniversary, a promotion, or reaching a fitness goal.
- Recent conversation that inspired you. This could be a mentor’s advice, a colleague’s insight, or a friend’s encouragement.
- Quote that resonated with you, either related to your industry or more universal.
- Unlikely source of inspiration. This could be a conversation, a book, or even a piece of art.
Challenges and problem-solving
- A personal struggle and how you’re overcoming it. This could be a mental health struggle, a family issue, or a personal growth obstacle. Create a safe space for others to share their stories too.
- A problem you’re stuck on, whether professional, personal, or creative. Share the details, your attempts to solve it, and the frustration or confusion you’re feeling.
- Your biggest challenge of the last year: Reflect on the past year and identify the single biggest challenge you faced.
- A challenge you’ve set for yourself (and invite others to join).
Learning and education
- If you’ve mastered a particular skill or process, create a step-by-step guide to help others.
- Or share a helpful tutorial you found somewhere online.
- On managing money, whether it’s budgeting, investing, or saving.
- Your personal journey towards health and well-being. It could be a physical transformation, a mental health journey, or a daily wellness routine.
- Review a new gadget or share your thoughts on a tech trend.
- A professional event or conference you’re attending or hosting. Let people know to join and link up with you there.
Recommendations
- Your top book recommendations — explain why you like them and who might benefit from reading them.
- Free tool or resource (like a checklist or template) to help others.
Content
- An article that challenged you.
- Podcast episode you listened to recently. Bonus points if you also share the transcript.
- Monthly roundup of your content to help people catch up on what they might have missed.
- Video that’s relevant to your field (or create one yourself).
- A webinar you’re hosting or attending. They might be interested in joining.
- LinkedIn article you’ve written.
Product and service promotion
- Call to action for your product or service.
- Product review of something you’ve tried recently.
- Customer testimonial or success story.
Fun and engagement
- Funny experience on Zoom or Teams.
- Something else that made you laugh.
- LinkedIn poll to gather opinions. Bonus points if you can turn the results into content.
- Game or challenge — a riddle, a creative prompt, a virtual scavenger hunt.
- Favorite meme or GIF.
Marketing and sales insights
- A risk to grow your business or helped a client expand theirs.
- Deeply personal story of a customer service experience that moved you.
- Marketing campaign that you poured your heart and soul into.
- A story about a sale that meant more to you than just a transaction. It could be your first big sale, a sale that you almost lost but turned around, or a sale that taught you something invaluable about persuasion, understanding needs, or building trust.
- A time when a marketing or sales campaign didn’t go as planned.
- Mentor’s advice on marketing or sales.
- Trend that’s shaping marketing or sales.
- Your philosophy on ethical marketing or sales.
Leadership and management
- Your philosophy on leadership and collaboration.
- Insights into legal aspects related to your field, if you have them. It could help someone navigate complex regulations.
- Insights or tips related to HR. It could be about hiring, team building, or maintaining a positive work environment.
- Advice on resolving conflicts within a team or organization, drawing from real-life examples.
- A book that has shaped your leadership style, and explain why it’s a must-read for other leaders.
- The importance of diversity and inclusion in leadership, and share strategies for fostering an inclusive environment.
Holidays, rest, and travel
- Seasonal or holiday post.
- Favorite holiday tradition.
- Travel packing hack.
- Holiday recipe.
- Travel safety tip, whether it’s related to health precautions, security, or local customs.
- Holiday-themed team activity.
- Favorite travel destination for relaxation.
- Thoughts on work-life balance and personal well-being.
- Guide to traveling on a budget.
And there you have it – a treasure trove of LinkedIn post ideas to help you publish engaging content and drive your LinkedIn marketing strategy forward.
These ideas are just a starting point. Feel free to mix them up, add your personal touch, and create posts that reflect who you are and what you stand for.
Other tips to keep in mind
- The LinkedIn algorithm prioritizes sharing content that encourages engagement. More engagement = more visibility in the LinkedIn feed.
- Tailor your content to appeal to your ideal potential customer, whether you’re in B2B marketing or reaching out to individual consumers.
- Your LinkedIn strategy should be a part of your overall digital marketing plan. Share quality content that aligns with your brand and other social media marketing efforts to create a cohesive online presence.
- Engage with your followers to build and strengthen your LinkedIn connections.
- A LinkedIn company page is useful in B2B marketing. Share press releases, updates, and other valuable content.
- Add a personal touch to your content. Highlight the person behind the posts, not just the industry expert.
- Quality over quantity, because more content isn’t always the answer, and people are overwhelmed by content fatigue. Well-crafted, valuable content will help you stand out and keep your LinkedIn presence strong.
- Actively seek out and build LinkedIn connections with others in your industry.
- Use LinkedIn to share press releases and important announcements. After all, it’s an ideal platform for reaching a professional audience interested in industry news and updates.
- Audience engagement matters: Analyze what content gets the most engagement and tailor your LinkedIn strategy accordingly.
- Integrate your LinkedIn account with other social media marketing strategies. Cross-promote content, collaborate with influencers, and leverage analytics to create a well-rounded online presence.
- Stay updated with the latest trends, algorithm changes, and industry insights to keep your LinkedIn strategy fresh and effective.
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