Policy-shaping insight. Plain English delivery.
We produce original research that helps you lead smarter — in the public eye, in policy rooms, and in competitive markets. From ministerial visibility to storytelling for founders, we unpack how credibility is built — and why it matters.
Latest research
Report: UK Cabinet Social Media 2025
An in-depth look at how UK cabinet ministers use (or don’t use) social media in 2025—revealing the gaps, patterns, and dynamics shaping public leadership today.
Report: Nigeria Cabinet Social Media 2025
Discover which Nigerian cabinet ministers are visible online in 2025—and what their social media presence says about digital governance.
Report: MedTech LinkedIn Benchmarks 2024
See how other medtech companies are leveraging LinkedIn in Column’s 2024 MedTech LinkedIn Report.
What we explore
- Brand storytelling and reputation management
- Digital visibility and public trust in leadership
- Narrative framing in politics, migration, and identity
- Comms blindspots in business, policy, and public discourse
Work with us
We partner with:
- Startups and executives building public credibility
- Research institutes and academic fellows
- Think tanks, advocacy groups, and grant-funded projects
- Comms leaders seeking clarity and content with weight
Who we are
Column is a content and research studio that helps leaders shape public perception through insight-led publishing. We operate at the intersection of comms, credibility, and strategic visibility — producing original research that builds influence and trust. Our work is used by founders, fellows, advocacy groups, and public bodies looking to publish with precision.
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