Policy-shaping insight. Plain English delivery.
We produce original research that helps you lead smarter — in the public eye, in policy rooms, and in competitive markets. From ministerial visibility to storytelling for founders, we unpack how credibility is built — and why it matters.
Latest research
Column Africa Research Writing Prize
The Africa Research Writing Prize—highlight a local problem, back it with data, and propose a real solution. Open to all across Africa.
Nigeria Design Survey
Nigerian designer? Join the 2025 survey. Share how you work and earn—two people will win ₦50,000 each.
E-Book: Policy Design (2025)
A practical, plain-language breakdown of policy design: why it matters, where it fails, and how to get it right.
Report: LinkedIn for Students in Nigeria
Learn how Nigerian students can use LinkedIn to grow their careers—featuring insights from the 2025 LinkedIn Local Calabar survey.
Report: Lobbying Trends & Statistics (2025)
Discover key lobbying trends and statistics shaping U.S. and EU policy, from spending and policy to top lobbying sectors.
Report: UK Cabinet Social Media 2025
An in-depth look at how UK cabinet ministers use (or don’t use) social media in 2025—revealing the gaps, patterns, and dynamics shaping public leadership today.
What we explore
- Brand storytelling and reputation management
- Digital visibility and public trust in leadership
- Narrative framing in politics, migration, and identity
- Comms blindspots in business, policy, and public discourse
Work with us
We partner with:
- Startups and executives building public credibility
- Research institutes and academic fellows
- Think tanks, advocacy groups, and grant-funded projects
- Comms leaders seeking clarity and content with weight
Who we are
Column is a content and research studio that helps leaders shape public perception through insight-led publishing. We operate at the intersection of comms, credibility, and strategic visibility — producing original research that builds influence and trust. Our work is used by founders, fellows, advocacy groups, and public bodies looking to publish with precision.
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