How Nigerians Save, Spend, and Bank
1,120+ Nigerians shared how they actually manage their money—from budgeting wins to saving struggles to the apps they trust. Here’s what we learned.
Shehu, M., & Adebisi, B. (2025). 2025 Nigeria FinTech Survey Report. Column Content.
In a country where inflation and uncertainty are part of daily life, how do people manage their money? How do they decide what to spend, what to save, and where to put it?
This research was born from a simple curiosity: what does financial discipline look like for the average Nigerian today?
We surveyed 26 people across age groups, genders, and occupations. The goal: understand how they budget, save, and use financial tools—and what role technology could play in making those habits easier to build and stick with.
Read the report to learn:
Why most people want to save—but don’t have a system
How Nigerians are juggling 2–3 financial apps at once
The behavioral gap fintechs and banks haven’t bridged
5 key features Nigerians want in a money app
What banks, fintechs, and policymakers should do next
Discover detailed statistics from the report, such as:
68% of Nigerians say they budget—but only 35% actually stick to it
44.2% of Nigerians say they usually have money left over to save, while just over a third (36.3%) of Nigerians can only save sometimes, depending on the month.
38% rely on manual methods to track expenses
This isn’t just about awareness—it’s about missing visibility and structure in financial lives.
This report is aimed at:
Fintech teams building money tools tailored to Nigerian users
Banks developing digital experiences that go beyond transactions
Policymakers focused on financial inclusion and literacy
Designers, researchers, and strategists seeking behavioral insights
How are Nigerians really managing their money?
Why do people start budgets but stop tracking?
Which financial tools are in heavy use—and which are missing?
What do people actually want in their money apps?
How can institutions support better money habits?
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