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White Paper Writing Service

Column writes data-driven e-books, reports, and white papers for visionary companies looking to stand out through thought leadership content.

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Top Quality   Fast Turnaround


Industries served


Happy clients


Published words
Fantastic content marketers who can dive into any subject and sound like an expert! We were lucky to find them in the early days of building Momentum."
Ashley Wilson - Chief Operating Officer,

White paper statistics

Thought leadership content drives lead generation for savvy B2B startups. Here are some statistics around white paper creation:


of IT buyers found white papers more effective than video, webinars, and social media posts in the buying process


of B2B marketers created or used white papers in the last 12 months to differentiate their content from their competitors


of B2B content assets that produced the best results in last 12 months were white papers

Why hire Column as your white paper writer?

We’re a B2B content marketing studio that crafts industry-specific white paper content. We hit the ground running, sweat the small stuff, and lean on data to improve the outcome.


We’ve worked with B2B clients across 24 verticals on different projects.


We perform in-depth research to inform and improve your content.


We sweat the small stuff to improve your readers' experience.

Our white paper writing process

We use a 5-step process to deliver data-driven white paper content:

  1. Strategy: Audience and goal definition.
  2. Research: Deep dive into your topic and industry.
  3. Writing: Drafting and several editing rounds.
  4. Publishing: Final doc plus related assets.
  5. Distribution: Your new asset in front of the right eyes.

Sectors we serve

We serve a range of industries with deeply researched white paper writing, including:





B2B SaaS




Join your peers driving success through white paper writing

59% of B2B marketers created or used white papers in the last 12 months to differentiate their content from their competitors, according to CMI (2022).
Stand out from the crowd and establish your authority with white papers that position you as the go-to solution provider in your niche.

White paper examples

Browse a selection of our favourite white paper PDFs and resources



Professional White paper Writing
from $1,000
  • Expert writers
  • In-depth research
  • Proofreading & editing
  • White paper PDF design
  • White paper distribution
  • Email promotion copy
  • Social media posts
Best Value
"Passionate, excited, and very resourceful. An absolute treat to work with — always bringing ideas and knowledge to the team."
Max Ziervogel
Senior Digital Account Manager

Frequently asked questions (FAQs)

Outsourcing your white paper writing to content professionals frees you up to focus on other aspects of your B2B marketing strategy. It’s simpler, faster, and more effective.

You can measure the effectiveness of a white paper by its engagement with the target audience, lead generation, influence on decision-making, and its contribution to driving business results.

Businesses, organizations, and people who need to present complex information in a clear and concise manner often use white paper writing services. This includes tech companies, research institutions, financial firms, healthcare organizations, and many others.

Yes, we can write white papers across a wide range of industries, including web3, cybersecurity, B2B SaaS, telecommunications, healthcare, government, banking, and education.

It entirely depends on the complexity of the topic and the length of the document. On average, it can take anywhere from a few weeks to a couple of months, depending on how quickly you approve milestones and share the information we need.

We typically need a brief of the project, any specific points you want to be covered, your target audience, and any style guidelines you want us to follow. We might also ask you to introduce us to your subject matter experts to begin interviews. The more information you provide, the better we can tailor the white paper to your needs.

Absolutely. We encourage our clients to be as involved as they wish to be. You can provide input at every stage of the process, from initial consultation to final revisions.

The cost of our white paper solutions varies depending on several factors, including the complexity of the project, the amount of research needed, and any additional services like distribution or promotion. See the pricing section above for an idea of base pricing, and get in touch for a custom quote.

The process typically begins with a consultation to understand your needs and objectives. This is followed by research, content creation, revisions, and finally, the delivery of the final white paper.

We use a team of industry experts and editors to craft your white paper.

Absolutely. We can begin promotion activities (organic and paid) after writing your B2B white paper. Get in touch to discuss your needs.

Yes, we provide a range of writing services including blog posts, newsletters, case studies, and social media posts. Please contact us for more information.

We strive to ensure our clients are completely satisfied with our white paper writing services. If you’re not happy with the white paper, you get two free revisions to ensure you’re satisfied with the final product.

You can get started by contacting us through our website or via email. We’ll schedule a consultation to discuss your needs and how we can assist you.

Hire a B2B white paper writer today