2025 UK Cabinet Social Media Report
How visible are the UK’s leaders online—and what does it mean for trust, access, and public engagement?
In this report, we provide a platform-by-platform breakdown of ministerial presence, and offer recommendations for better digital engagement.
How Visible Are the UK's Leaders Online?
Cabinet ministers hold some of the most influential positions in government. But how many are actively participating in the digital spaces where the public increasingly engages?
This report examines the social media footprint of the UK cabinet across five platforms: Twitter, Facebook, Instagram, TikTok, and LinkedIn.
We assessed each minister’s presence, follower counts, and platform engagement to understand the state of digital visibility in UK governance.
Here's what's inside
Explore the report to discover:
Which cabinet ministers have a strong online presence—and who is notably absent
The dominance of Twitter in government communication, and the underutilization of TikTok and LinkedIn
Ministries lacking presence on key platforms despite public-facing responsibilities
How the absence from digital platforms can affect transparency and public trust
The potential costs of digital silence from key ministries in terms of legitimacy and public engagement
Get a detailed breakdown
Discover detailed statistics from the report, such as how:
Keir Starmer alone holds over one-third of the cabinet’s total social media following.
24 out of 28 UK cabinet ministers have no TikTok presence.
14 ministers—half the cabinet—do not have a LinkedIn account.
Average age of cabinet ministers: 53.7, nearly a decade older than the UK population median (40).
Twitter is the only platform with 100% UK cabinet minister adoption.
Who should read this?
This report is intended for:
Journalists, researchers, and civil society leaders monitoring transparency and governance
Political advisors, digital teams, and ministry communications staff enhancing public engagement
Youth advocates and civic educators promoting digital democracy
Anyone interested in understanding the dynamics of public leadership in the digital era
This report is for you if you’ve ever asked:
Which UK ministers are actively engaging online—and who lacks a digital presence?
How do gaps in digital visibility impact public trust and accountability?
Are ministries with public-facing roles effectively utilizing social media?
Which platforms are underused by UK public leaders—and why does it matter?
How does the cabinet’s digital reach compare to the UK’s online population?