What we do
Column works with founders, VPs, and senior executives at B2B companies navigating a launch, a repositioning, or a new market. We identify the core messaging problem first, then execute whatever the strategy requires.
When a B2B company launches, repositions, or enters a new market, the message rarely keeps pace with the move. We come in at that moment: identifying your audience, clarifying your positioning, and building the narrative that gives everything else a foundation to stand on.
What this covers: audience clarity, positioning strategy, brand narrative, website messaging, and competitive differentiation.
Senior buyers in complex B2B markets research vendors thoroughly before agreeing to a conversation. The content you publish shapes how they think about your company long before your sales team reaches them. We produce the research-led content that builds that early credibility and keeps it compounding over time.
What this covers: white papers, executive reports, research briefs, long-form editorial programmes, and ghostwritten thought leadership.
Messaging clarity is only useful if it reaches the right people in the right form. We design and build the assets that take your message to market, from websites and landing pages to campaign content and visual brand, working with a trusted network of specialist designers and developers.
What this covers: website builds, landing pages, visual brand, campaign assets, LinkedIn content, and SEO.
We start with a conversation about where your company is, where it’s headed, and what’s getting in the way of communicating that clearly to your market.
We identify the core messaging problem and put together a proposed scope of work, whether that’s a positioning sprint, a content programme, a web build, or a combination.
We get to work alongside your team, keeping you close to the thinking as we produce the strategy, content, and assets your market needs to see.
Our clients are founders, VPs, and senior executives at well-resourced B2B companies in complex markets. They sell high-ticket products and services to enterprises, governments, and large institutions. They need their message to hold up in front of expert audiences, and they have the runway to invest in getting it right.
We’ve worked with companies in digital health, AI, utility infrastructure, and biosciences, among others.
Tell us where you are and what you’re trying to communicate. We’ll take it from there.