LINKEDIN GHOSTWRITING CASE STUDY
LinkedIn Ghostwriting Case Study: 18 Leads and 46% More Impressions In 3 Months

LinkedIn Ghostwriting Case Study: Claire Mason
Background
Claire Mason, founder of Claire Mason Publicity, is a PR strategist who has helped tech leaders and venture capitalists gain global recognition through media coverage and thought leadership. With over 3,000 pieces of media coverage secured for her clients, Claire is a recognized expert in her field.
However, as her business grew, she found it challenging to maintain her own visibility on LinkedIn while focusing on her clients. To keep her personal brand active and attract new opportunities, Claire turned to Column for support.
The challenge
Although Claire is highly skilled at promoting her clients, managing her own LinkedIn presence proved difficult with her busy schedule.
She knew that staying visible on LinkedIn was crucial for attracting new clients and reinforcing her authority in the PR space, but she didn’t have the time to consistently produce the type of content that would keep her top of mind with her audience.
Claire needed a reliable partner who could handle her LinkedIn content and strategy, ensuring she stayed engaged with her network and continued to build her personal brand without losing focus on her growing client base.
The solution
Column stepped in to create a comprehensive LinkedIn ghostwriting strategy tailored to Claire’s needs. The strategy included:
- Content creation: We developed a series of LinkedIn posts that reflected Claire’s voice and expertise, helping her connect with tech leaders, venture capitalists, and professionals in need of PR services. Our content focused on themes like:
- How thought leadership helps build credibility for high-ticket services.
- The critical role PR plays in boosting fundraising success for tech CEOs.
- The importance of consistency in building a strong personal brand on LinkedIn.
- Profile optimization: We revamped Claire’s LinkedIn profile to better showcase her expertise and success, making it clear to visitors that she is a leader in PR and thought leadership.
- Collaborative content: Claire also co-authored a LinkedIn post with Mo Shehu, Column’s founder and CEO, about the power of thought leadership in restricted industries. This post attracted attention from her network and beyond, reinforcing Claire’s credibility in her field.
- Consistent visibility: With Column managing her content, Claire maintained a steady and engaging presence on LinkedIn, keeping her audience engaged without having to worry about content creation herself.



The results
Within just three months, Claire’s LinkedIn presence saw substantial growth:
- A 46.1% increase in impressions, with her posts reaching over 50,000 people in industries like tech, venture capital, and professional services.
- Strong engagement on her posts, particularly those addressing thought leadership and PR, leading to podcast invitations and panel opportunities.
- Claire received 18 new leads from various sectors, including tech and legal industries, seeking her PR expertise, personal branding services, and advice on content promotion.
The impact
Through her partnership with Column, Claire was able to enhance her LinkedIn visibility and position herself as a leading thought leader in PR.
The increase in engagement led to new business opportunities, with decision-makers from industries like tech and professional services reaching out for PR services, personal branding, and long-term partnerships.
Testimonial
“Mo is more than a ghostwriter. He’s a personal brand strategist in the truest sense of the term. Working with him opened my mind to possibilities I’d never considered. And the results that came with these possibilities! His work is of the highest caliber and he is extremely efficient.” — Claire Mason
Ready to elevate your LinkedIn presence and attract new business opportunities? Whether you’re a tech leader, founder, or professional looking to build your personal brand, Column can help you stay visible, consistent, and credible on LinkedIn.
Reach out today to see how our tailored LinkedIn ghostwriting services can position you as a thought leader in your industry and drive real results. Let’s grow your brand together.
Work with us
Book a strategy call to learn how you can improve your business through content.