Jim Huffman is the founder of GrowthHit.com, a leading marketing agency that helps businesses scale. With over 14 years of experience in marketing, he creates marketing strategies that drive growth for his clients. 

But like many founders, Jim’s time is at a premium. As his business grew, his bandwidth shrank, leaving little time to focus on LinkedIn.

Less than 60 days after partnering with Column, Jim surpassed 100k impressions on LinkedIn. This increase in visibility continues to strengthen his authority as a thought leader on growth marketing. 

It has also attracted valuable new connections, partnerships, and business opportunities.

Why Jim needed a LinkedIn ghostwriter

Over the years, Jim Huffman has earned a reputation for being a forward-thinking leader in growth marketing. Under his leadership, GrowthHit has achieved significant milestones, including selling out its own products and helping clients achieve similar results. These accomplishments have positioned GrowthHit as a go-to resource for businesses looking to refine their marketing strategies and grow.

Despite these successes, Jim recognized that:

• To get to $5M ARR, Growthhit needed to explore new customer acquisition channels.
• His LinkedIn presence was underutilized.
• With a demanding schedule, it’d be challenging to devote the time and effort to grow his LinkedIn presence effectively. 

By partnering with LinkedIn ghostwriters, he could grow his brand, expand his network, and score new leads for his agency.

Why Growthhit chose Column

Jim knew he needed a LinkedIn strategy that would resonate with his target audience: founders and marketing leaders. More importantly, he needed a ghostwriting agency that would care for his personal brand and not diminish the authority he had built.

Initially, he tried several options for boosting his LinkedIn presence and spoke to other agencies. However, none of these options fully aligned with his needs.

Three things ultimately led Jim to choose Column:

• We specialize in LinkedIn ghostwriting for founders struggling to find time to post consistently and strategically.
• We have a proven track record of helping founders scale their influence on the platform through content and Thought Leader Ads.
• We stood out not just for our ability to create high-quality content, but for our deep understanding of LinkedIn and personal branding.

For Jim, choosing Column was about partnering with a team that understood the intricacies of LinkedIn and could help him achieve his goals. This decision proved to be the right bet, as he achieved impressive growth in less than 60 days. 

The journey with Column

Onboarding Jim took less than 7 days. We requested information about his business, goals, and peers on LinkedIn he admired. 

Jim is known for his conversational, fun, and educational tone, and we needed to capture that in the content we’d be creating for him.

So, what did we do?

• We reviewed his existing content thoroughly, including his blog, podcast, and LinkedIn posts. This allowed us to understand his style, preferences, and the messaging that resonated most with his audience. 
• We mapped out his content strategy for the next few months. The goal was for every post to highlight his expertise while engaging his target audience.
• We built ad campaigns targeting his key audience: founders and CMOs. One of the biggest mistakes most founders make is talking to the audience they want without first checking their profile analytics. We helped him focus on the right people, ensuring efficient ad spend.

Our focus on brand alignment and audience targeting was key to achieving these results.

100k impressions in less than 60 days 

Before Column, Jim had a modest level of engagement on LinkedIn. However, he was missing out on the exponential growth he deserved with his expertise and thought leadership. 

Within a few weeks of working with us, his views exploded.

1. By aligning the content with Jim’s personal brand and dialing into his life story, we saw an immediate spike in impressions post-kick-off.
2. The increase in impressions translated into a more authoritative presence on LinkedIn. Jim slowly became more recognized within his industry, positioning him as a thought leader.
3. The rise in impressions led to increased interaction with his content, bringing new connections, partnerships, and interest in Growthhit.
4. The growth wasn’t a one-time spike. Our strategy ensured Jim could maintain and build on this momentum.

Final thoughts

Jim was happy with Column’s efforts to understand and replicate his voice on LinkedIn. Unlike other agencies, Column didn’t just produce generic content designed for likes. We crafted a tailored strategy that aligned with his business goals.

Whether you’re an established founder or CEO, Column’s tailored LinkedIn strategies can help you boost your reach, build authority, and generate meaningful engagement. 

Don’t leave your LinkedIn presence to LinkedIn ghostwriters optimizing for virality only. Get in touch today to explore how we can help you achieve results that drive business outcomes.