Policy-shaping insight. Plain English delivery.
We produce original research that helps you lead smarter — in the public eye, in policy rooms, and in competitive markets.
Latest research
Report: How African Marketers Use AI
AI in African marketing: adoption trends, skill gaps, and opportunities for CMOs, trainers, and teams.
Report: State of Youth Leadership in Nigeria 2025
Explore Nigeria’s 2025 State of Youth Leadership report—data, barriers, and opportunities for young leaders.
Report: TETFund Nigeria 2025
This report tracks 13 years of TETFund spending to uncover why Nigerian campuses still lack basic infrastructure.
Report: State of Motshelo in Botswana 2025
Explore the state of motshelo in Botswana 2025—survey insights on saving groups, challenges, and digital opportunities.
Report: Nigeria’s Education Budget HOLE
Nigeria’s education sector is underfunded. We explore the ₦290bn gap in teacher pay and its wider implications for literacy and national stability.
White Paper: B2B Owned Media
Owned media is reshaping B2B marketing. Find out how brands are using blogs, SEO, and newsletters to cut costs and build trust.
What we explore
- Brand storytelling and reputation management
- Digital visibility and public trust in leadership
- Narrative framing in politics, migration, and identity
- Comms blindspots in business, policy, and public discourse
Work with us
We partner with:
- Startups and executives building public credibility
- Research institutes and academic fellows
- Think tanks, advocacy groups, and grant-funded projects
- Comms leaders seeking clarity and content with weight
Who we are
Column is a content and research studio that helps leaders shape public perception through insight-led publishing. We operate at the intersection of comms, credibility, and strategic visibility — producing original research that builds influence and trust. Our work is used by founders, fellows, advocacy groups, and public bodies looking to publish with precision.
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