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We unpack visibility, thought leadership, and content strategy. Use the search bar to find something specific. If you’d like to write for us, email team@columncontent.com.
Discover how business leaders can use AI effectively in 2025 with clear dos and don’ts, real-world insights, and the most useful AI tools to enhance productivity without compromising judgment or ethics.
Learn what affects the cost of commissioning a policy brief cost and how to budget effectively for your next project—without overpaying.
AI adoption among African marketers is booming, but structure and skills still lag. Explore the 2025 trends, challenges, and maturity curve shaping the future.
Research reports deliver more than insights. Learn how they fuel leads, PR coverage, SEO, and authority to prove ROI in B2B marketing.
If you want your research to influence conversations, credibility and clarity are non-negotiable. Journalists need data they can trust and insights they can explain to
Learn the differences between quantitative vs qualitative research for brands, with real case studies, data, and insights for better decisions.
What if visas vanished? Open borders, migration, housing, transport, and infrastructure challenges would shape our shared future. Here’s how.
Nigerian youths are full of ambition and talent, but how far are young Nigerian leaders allowed to go in today’s system?
An investigation of TETFund’s ₦1.5 trillion spending shows budgets grew, but student life barely improved. Here’s what went wrong.
Discover how motshelo, Botswana’s traditional savings circles, are adapting to the digital age — and what it means for trust, culture, and finance in 2025.
Learn how to make government consultation meaningful, inclusive, and practical — especially when issues are tough.
Policy advocacy takes more than good research. This article explains how to create a strategy that drives real public policy impact.
Discover key policymaking statistics from 2023–2025 covering speed, volume, public input, and policy evaluation.
Can Nigeria fix its education crisis without raising taxes? This article unpacks the ₦290B salary shortfall and what it means for the country’s future.
What 14 PR wins across Nigeria, Ghana, South Africa, and Namibia taught us about media, visibility, and ROI.
Self-driving government isn’t fiction. It’s a design shift that could rescue political systems from weak institutions and strongman rule.
The Africa Research Writing Prize helps spotlight real African issues through clear, data-backed writing. Here’s why it matters.
A real-time look at the value of $1 across African cities — based on prices in June 2025
Get a breakdown of research promotion service pricing, with examples and cost ranges to help you plan your next paper’s outreach.
Struggling with research promotion? Here’s a simple, practical approach to help your paper reach the right audience—including outside academia.
A close look at how young Nigerians manage money today — and how banks, fintechs, and government can turn financial pressure into better habits.
Find a LinkedIn alternative that fits your job search. From remote gigs to executive roles, here are your best options.
Learn what policy evaluation is, why it matters, and how to do it well — plus common challenges and how to make findings lead to better decisions.
Stop using your LinkedIn summary like a resume. Learn how to write a real, engaging intro that sparks curiosity and builds trust.
From freight to 3PLs, here’s how LinkedIn for logistics can drive trust, talent, and visibility—without paid ads.
Learn how real-world policy analysis works by combining evidence, politics, behavior, and equity to create grounded and effective recommendations.
Master policy research for NGOs—tools, steps, examples, and why it matters more than ever.
Explore how policy informatics is helping governments use data, models, and tech to make smarter, fairer, and faster public decisions.
What makes a great B2B research vendor? This guide covers the questions to ask, red flags to spot, and what real value should look like.
A lot of students feel stuck right after graduation. They’ve done the schoolwork, passed the exams, but still feel unprepared for what comes next. That’s
A simple guide to policy design, breaking down how policies are built, tested, and improved.
Learn how to write a clear, actionable policy brief with simple steps and real examples.
The policy cycle looks neat on paper. In practice, politics, lobbying, and crises reshape every stage.
Learn how policy research guides better decisions with real-world examples, methods, and tools.
Use the Know-Do-Share framework to learn, apply, and share knowledge — closing gaps that stall growth and limit career opportunities.
A global look at thought leadership statistics and trends, with insights on trust, content, and executive influence.
LinkedIn profile or company page? Learn which one drives more engagement, trust, and leads — especially if you’re a founder or consultant.
Learn how to write a LinkedIn headline that helps software engineers stand out, get found, and attract recruiters.
Dig into the latest lobbying statistics to discover who’s spending how much and why—across the US, EU, and key European countries.
Unlock LinkedIn manufacturing content ideas that attract buyers, talent, and partners — without sounding like a marketer.
How UK cabinet ministers use social media in 2025—and what it reveals about digital power, public influence, and political leadership.
Get the latest US digital health statistics for 2025 — and discover the future of care, spend, and strategy.
Bad links, bloated emails, fake CVs — here’s why your job application is getting ignored, and how to fix it for real results.
Learn how to use LinkedIn as a public sector leader. Real post ideas to boost trust, talent, and transparency.
Find out the latest LinkedIn employee count, where LinkedIn is hiring, recent layoffs, and what these moves reveal about its growth strategy.
Learn why a LinkedIn profile is necessary to build trust, grow your brand, and attract better opportunities without posting daily.
Not sure if your LinkedIn is working? Use this guide to benchmark your metrics and align your content with real business goals.
Want to stand out on LinkedIn? Learn why carousels work, how to build them right, and what it takes to make them a lasting part of your strategy.