The content world in 2025 is completely different from what we saw just a few years ago. With AI flooding the internet with basic text and a new thing called Generative Engine Optimization (GEO) taking over search, boring, generic content just disappears. If you want real, sustainable growth, you need to stop thinking of your marketing as a “content factory” and start building real authority and measurable sales.
Choosing the right agency now means finding a genuine partner—not just someone who takes orders—who knows that every piece of content has to make you money.
Here’s a list of 10 B2B content marketing agencies to check out in 2026.
The Top 10 Content Marketing Agencies for 2026
1. Column Content Studio
Column operates as a genuine thought-partner, not a content factory. Our approach is built on a senior-led team where every client works directly with an expert.
We focus on ensuring that every evidence-based deliverable, from research reports to GEO-optimized blog posts, can support goals like improving lead quality, shortening sales cycles, or helping companies present more strongly during fundraising. For example, we helped Momentum.io drive visibility, which contributed to securing a $5M seed round. Crucially, we blend this with a robust Thought Leadership PR strategy to ensure executive voices earn high-authority media placements that boost trust and visibility.
Focus & Services: Deep, exhaustive data research; white papers and research reports; case studies; SEO and GEO-optimized blog content; technical SEO for Generative Engine Optimization; executive thought leadership and narrative development; messaging and positioning strategy; LinkedIn ghostwriting and targeted amplification; search and social media content; thought leadership PR and media outreach; and brand support through design and executive profile revamps. Our specialty is helping B2B leaders build influence through strategic authority in competitive markets.
Client Examples: Momentum.io, FreeAgent, GrowthHit, Alafair, Accretive Edge.
Best For: B2B tech and professional services leaders who need executive influence, serious research-backed content, and a thought-partner model designed to bring in investment or close major deals.
2. Animalz
Animalz is a content marketing agency that works with B2B SaaS and technology companies. They emphasize strong editorial standards, subject-matter understanding, and research-driven writing. Their work centers on long-form content designed to inform readers, support organic growth, and help companies communicate expertise clearly.
Focus & Services: Content strategy, SEO and AEO guidance, long-form articles, research reports, whitepapers, and content refreshes for companies looking to strengthen their existing content programs.
Client Examples: Preply, Frontify, Parabol, 360Learning, Sacra, SupportLogic
Best For: Established B2B SaaS and technology companies that want a structured content strategy, consistent long-form content, and a partner focused on producing clear, authoritative editorial work.
3. Velocity Partners
Velocity Partners is a B2B marketing agency focused on helping tech and B2B companies tell complex stories through a combination of strategy, creative work, and performance-driven marketing.
Focus & Services: Content strategy, thought leadership content, eBooks and whitepapers, creative and design work, website and digital development, SEO, and campaign support.
Client Examples: Calm Business, Demandbase, Clarity CX1, Webhelp, Canfor, InVision
Best For: B2B tech brands that want a mix of strategic content, strong creative work, and integrated digital execution to communicate complex topics and support growth.
4. Siege Media
Siege Media is an SEO-focused agency that centers its work on content strategy, search-optimized content creation, and digital PR. They aim to create content and assets that earn links, support rankings, and help drive long-term organic growth.
Focus & Services: Long-form articles, pillar pages, content strategy, technical SEO audits, digital PR, and link-earning programs that rely on producing content designed to attract coverage and backlinks.
Client Examples: Zendesk, Instacart, The Zebra, Zapier, Airbnb.
Best For: Companies that want a strong SEO-first approach, need consistent high-quality content tied to search performance, and are focused on developing sustainable organic growth.
5. Fractl
Fractl is a boutique content marketing and digital PR agency that emphasizes data-driven content and research-led campaigns.
Focus & Services: Research-led content campaigns (surveys, data journalism, interactive content), content development (long-form articles, blog content), technical SEO support, content audits and refreshes, and earned media / digital PR outreach.
Client Examples: Porch, Travelmath, McAfee, NVISION, Superdrug
Best For: Brands that want a content and PR partner capable of creating data-driven, research-based content campaigns to build long-term organic growth, improve domain authority, and potentially attract media and backlinks.
6. Brafton
Brafton is a full-service content marketing agency with in-house editorial, design, video, development, and SEO teams. Their offering is designed to let companies outsource their entire content and inbound marketing function.
Focus & Services: Comprehensive content marketing: SEO-optimized website copy, blog posts, eBooks, whitepapers, infographics, video/animation, social media content, email marketing; plus web design, development, and UX; and broader inbound strategies for traffic, SEO, and growth.
Client Examples: Stanford University, FFVA Mutual, TruGreen, Hatfield, Preply.
Best For: Mid-to-large companies or institutions that want a single agency capable of handling both technical SEO and full creative content + media production, especially where outsourcing the entire content ecosystem is more efficient than managing in-house.
7. The Marketing Practice (TMP)
The Marketing Practice is a global B2B marketing agency that provides integrated marketing and demand-generation services for enterprise technology and professional-services clients.
Focus & Services: Full-stack B2B marketing: brand positioning, account-based marketing (ABM), demand generation, content and creative campaigns, media planning, and lead-generation programs. They offer a unified “brand-to-demand” approach, combining strategic messaging, creative content, and campaign execution under one roof.
Client Examples: Microsoft, Salesforce, Hewlett Packard Enterprise (HPE), Capgemini.
Best For: Large enterprise technology or professional-services firms that need a comprehensive, integrated marketing partner capable of executing ABM, demand-generation, and brand-to-demand campaigns at scale.
8. Gravity Global
Gravity Global is a global full-service marketing agency that offers brand-to-demand solutions and works across many industries, including aerospace, manufacturing, healthcare, financial services, automotive, and technology.
Focus & Services: Strategic planning, brand and creative development, content and digital experience, SEO, media and digital marketing, PR, and marketing-technology integration (including go-to-market strategy, ABM, and media buying when needed).
Client Examples: Airbus, Embraer, Honda Powersports, MEDC, Craig Hospital, Payoneer.
Best For: Large enterprises or global companies operating in complex, regulated, or technical industries that need integrated marketing services, from branding and creative, through content and media, to demand generation and global campaign execution.
9. Transmission
Transmission is a global B2B marketing agency offering integrated go-to-market services.
Focus & Services: Brand strategy, ABM and go-to-market planning, integrated marketing campaigns (combining content, creative, paid media, SEO/SEM, and media activation), demand generation, campaign execution, and marketing technology/analytics support.
Client Examples: Mastercard, Cloudflare, Microsoft, Samsung, HP.
Best For: Tech and enterprise businesses with complex offerings that require a unified, multi-channel marketing and demand-generation approach.
10. The Think Tank
The Think Tank is an established B2B marketing, PR, and digital agency (founded in 1993) with a history of delivering integrated marketing and communications solutions for B2B companies.
Focus & Services: Branding and messaging, B2B marketing and PR, content marketing, creative campaigns (including video and animation), website and digital development, media relations and public relations, and full-funnel marketing campaigns tailored to B2B needs.
Client Examples: ArcelorMittal, Avery Dennison, IRIS, BSI.
Best For: UK-based (or global) industrial, manufacturing, professional-services, or other B2B companies that want a fully integrated marketing and PR agency, capable of combining brand strategy, content, digital, and media relations for measurable campaigns.
How to Choose the Right Content Marketing Agency in 2026
The strongest agencies in 2026 share a set of qualities that directly support commercial results and long-term visibility. When you evaluate partners, look for the following:
1. Focus on meaningful business outcomes
- They understand the metrics that matter to your organisation, such as pipeline quality, sales efficiency, customer acquisition costs, and overall marketing performance.
- They can show how their work strengthened positioning, supported sales conversations, or contributed to stronger fundraising and market credibility.
2. Readiness for the AI search landscape
- They understand Generative Engine Optimization and know how to structure content so AI systems can read, trust, and use it.
- They apply E-E-A-T principles to ensure content is credible, accurate, and aligned with how people and AI evaluate expertise.
3. Proven expertise in your market
- They know the dynamics of B2B and SaaS, including long buying cycles and complex decision processes.
- Their content and strategy support your sales team, product experts, and leadership, rather than working in isolation.
4. Ability to deliver an integrated program
- They bring content, ABM, digital PR, social activity, and event support together into a single approach.
- They use first-party data to inform creative and strategic decisions and apply AI to improve relevance and scalability.
How to evaluate them in conversation
- Ask for case studies that show improvements in marketing effectiveness, stronger positioning, better-qualified pipeline, or clear support for commercial teams.
- Ask how they plan to help your content appear in AI-driven results, since this is now a core part of visibility and trust.
What to Do Now to Future-Proof Your Content Marketing
The 2026 market is looking tough, but it’s full of opportunity for brands that invest wisely in strategic, high-quality content. Working with one of these top agencies can help you strengthen your positioning, support your sales team, and stay visible in an AI-led search environment.
If you’re exploring partners and want a senior-led team that treats content as a strategic lever rather than a production task, Column is built for that. We work closely with B2B organisations to turn research, authority, and thoughtful storytelling into clear support for their business goals.
Johnson is a Content Strategist at Column. He helps brands craft content that drives visibility and results. He studied Economics at the University of Ibadan and brings over years of experience in direct response marketing, combining strategy, creativity, and data-backed thinking.
Connect with him on LinkedIn.
