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Discover how international PR professionals can break into the African media landscape by shifting from generic PR tactics to locally informed strategies.
Build a smarter PR strategy using 38 essential PR tactics that combine owned, earned, and paid channels.
Explore the complete list of PR metrics to measure media impact, brand awareness, sentiment, and ROI effectively. Evaluate visibility, perception, and real business impact.
What 14 PR wins across Nigeria, Ghana, South Africa, and Namibia taught us about media, visibility, and ROI.
A crisis can hit at any time. This crisis communications playbook walks you through assembling your team, crafting the right message, and protecting your brand.
Stop chasing media coverage. Thought leadership PR puts you in control of your narrative through reports, podcasts, and expert content. Here’s how.