Fractional executives have never been more in demand. Companies want top-tier leadership without the cost of a full-time C-suite hire. But if companies donât know you exist, they canât hire you. Thatâs where LinkedIn comes in.
Iâve worked with dozens of founders and executives to grow their LinkedIn presence. The best-performing posts share one common trait: they go beyond surface-level tips and showcase your experience, opinions, and insights.
If youâre a fractional CMO, CFO, COO, or any other executive, here are some LinkedIn post ideas that will help you build authority and land more opportunities.
1. The Power of Fractional Leadership
“A company hires a full-time CFO before they even have product-market fit. A year later, theyâve spent hundreds of thousands in salaryâyet revenue hasn’t moved an inch. They didnât need a full-time CFO. They needed this instead…”
2. A Day in the Life of a Fractional Executive
“By noon, Iâve already worked with three different companies. One is panicking about cash flow, another is restructuring their marketing team, and the third is preparing for a merger. And yet, every single one of them made this common mistake⌔
3. The Biggest Mistakes Companies Make Before Hiring a Fractional Exec
“A company delaying the hire of a fractional CMO is like a patient refusing treatment until the disease has spread. By the time they finally bring me in, itâs almost too late. And most of the time, they don’t even realize it until this happens⌔
4. Why Fractional Executives Are the Future of Leadership
“High-growth startups are ditching full-time exec hires in favor of something smarter, leaner, and more efficient. The companies stuck in the past are bleeding cash. The difference? It comes down to this one shift in thinking…”
5. How I Prioritize My Work Across Multiple Clients
“Being a fractional executive means juggling multiple clientsâwithout dropping the ball. Itâs not about working more hours though. Itâs about this instead…”
6. The Hardest Part About Being a Fractional Executive
“Everyone thinks the hardest part is managing multiple businesses. Itâs not. The real challenge is something most fractional execs arenât prepared for⌔
7. What Full-Time Execs Get Wrong About Fractional Leaders
“Some full-time execs see fractional leaders as a âtemporary fix.â The reality? The best fractional executives donât just stabilize a companyâwe make it stronger than itâs ever been. Hereâs how…”
8. The Difference Between a Consultant and a Fractional Executive
“Most companies confuse fractional executives with consultants. Hereâs the difference: one gives advice. The other drives execution. But one other thing separates us⌔
9. The Signs a Company Needs a Fractional Executive
“Soemthing always triggers a company to hire a fractional executive. Most companies donât recognize it until itâs too late. Hereâs what to look for before the damage is done⌔
10. The Most Underrated Skill a Fractional Exec Needs
“Itâs not strategy. Itâs not experience. Itâs not even leadership. The best fractional executives succeed because of this one thing⌔
11. What I Wish More Companies Knew About Hiring a Fractional Exec
“Hiring a fractional executive isnât just about cutting costs. Itâs about maximizing impact. But too many businesses approach it the wrong way. Hereâs what they need to understand…”
12. The Hidden Costs of Hiring a Full-Time Exec Too Soon
“A company burns through their budget hiring a full-time COO before theyâre ready. Six months later, theyâre back to square oneâbut with half the runway they started with. They didnât need a full-time hire. They needed this instead…”
13. The ROI of Hiring a Fractional Executive
“I helped a startup go from a $500K loss to a $300K profit in six months. They spent less hiring me than they would have wasted making the wrong full-time hire. But hereâs what most companies get wrong about ROI…”
14. The Red Flags That a Company Shouldnât Hire a Fractional Exec
“Not every company is ready for a fractional executive. Some arenât structured for it. Some have deeper leadership issues. Some are just looking for a quick fix. Hereâs how I spot the ones that wonât work out…”
15. The Common Patterns I See in High-Growth Startups
“Every high-growth company Iâve worked with has had the same 3 things in place before they scaled. Without them, growth stalls. With them, revenue skyrockets. Hereâs what they areâand why I think theyâre crucial…”
16. Why Fractional Executives Are the Smartest Hire a Startup Can Make
“A startup burns money trying to scale too fast with a full executive team. Another brings in fractional leaders, grows sustainably, and keeps cash flow under control. The difference? Understanding when to bring in this kind of leadership…”
17. What a Fractional Executive Can Accomplish in 90 Days
“In the first 90 days, Iâve built entire go-to-market strategies, restructured teams, and fixed major financial leaks. But what companies donât realize is just how much can be done in a short timeframeâwhen you have this in place…”
18. The #1 Hiring Mistake That Costs Startups Millions
“Hiring too late is bad. Hiring the wrong person is worse. The difference between a bad hire and a great one? Itâs not what you think…”
19. How to Get More Clients as a Fractional Executive
“The best fractional executives never worry about getting new clients. They donât chase. They attract. And the way they do it is simpler than most people realize…”
20. Why Most Fractional Executives Fail to Get Inbound Leads
“Most fractional executives rely on referrals. But referrals dry up. And the ones who donât build a personal brand fade into the background. The good news? Thereâs a much better way to make sure clients come to youâand itâs this…”
21. Why Every Fractional Executive Needs a Personal Brand
“The best fractional executives I know donât chase clients. They donât spend hours networking. They donât rely on word of mouth. Instead, they do this one thingâand it keeps their pipeline full, month after month…”
22. The Common Mistake That Makes Fractional Execs Blend In
“Your resume wonât win you clients. Your case studies wonât either. If youâre a fractional executive and struggling to attract inbound leads, itâs probably because of this one mistake…”
23. The LinkedIn Strategy That Helped Me Land Clients Without Cold Outreach
“Most fractional executives think they need to spend hours networking to land clients. But the truth is, if you set up your LinkedIn strategy the right way, clients will come to you. Hereâs how I do it…”
24. The Worst Advice Iâve Heard About Being a Fractional Executive
“âJust charge an hourly rate.â Terrible advice. Itâs the fastest way to limit your earnings and keep yourself trapped in low-value work. The best fractional executives donât price themselves this wayâthey do this instead…”
25. The Business Model Shift That Makes Fractional Executives More Valuable
“Hourly billing caps your income. Monthly retainers can create better stability. But the best fractional executives use a different pricing modelâone that makes clients see them as an investment, not a cost…”
26. The #1 Question I Ask Before Taking on a New Client
“Not every company is a good fit for a fractional executive. Some want a miracle worker. Some arenât willing to listen. And some will waste your time. Thatâs why, before I say yes to any client, I ask them this one question…”
27. What Startups Get Wrong About Hiring Their First Executive
“Most startups rush to hire a full-time executive the moment they get funding. Itâs one of the fastest ways to burn cash and regret a hire. The smarter move? Itâs what companies like Airbnb and Slack did early on…”
28. How to Get Your First Client as a Fractional Executive
“Breaking into the fractional space can feel impossible at first. No inbound leads. No track record. No idea where to start. But every successful fractional executive I know landed their first client the same way…”
29. The Unexpected Benefit of Being a Fractional Executive
“Most people think fractional executives do it for the freedom. And while thatâs nice, the real benefitâthe one nobody talks aboutâis something else entirely. Itâs whatâs made me a better leader, a sharper strategist, and a more valuable asset to my clients…”
30. The Biggest Myth About Fractional Executives
“A CEO once told me, âIâd rather hire someone full-time so theyâre fully invested in the company.â I hear this all the time. And yet, every time a company finally hires a fractional executive, they realize something shocking…”
31. Why Startups Should Hire a Fractional CFO Before a Full-Time One
“A startup founder burns through cash, hires a full-time CFO, and then realizes they only needed them 10 hours a month. Itâs a costly mistakeâand one that can be avoided by doing this instead…”
32. How I Set Up a New Client for Success in the First 30 Days
“The first month as a fractional executive is critical. Get it wrong, and youâll spend the next three months fixing mistakes. Get it right, and youâll prove your value immediately. My approach? It starts with these 3 key steps…”
33. The Type of Companies That See the Best Results With Fractional Executives
“Not every company benefits from fractional leadership. Some just arenât ready. But the ones that see the biggest results all have three things in common…”
34. Why Many Fractional Executives Struggle to Scale
“Most fractional executives hit a ceiling. They take on too many clients. They max out their hours. They burn out. But the ones who scale their business and create real leverage follow this approach instead…”
35. What Itâs Really Like to Be a Fractional Executive
“The biggest misconception about fractional leadership is that itâs just like being a full-time executive, just with multiple companies. Itâs not. The truth is, the role is completely different. And if youâre thinking about going fractional, hereâs what you need to know…”
36. The Single Best Way to Build Authority as a Fractional Executive
“You donât need a huge following to get clients. You donât need a fancy website. But you do need one thingâbecause without it, companies will always hesitate to hire you…”
37. The Fastest Way to Make Yourself Indispensable as a Fractional Executive
“The best fractional executives donât just fill a gap. They become essential to the business. And the way they do it is not what youâd expect…”
38. Why LinkedIn is the #1 Growth Tool for Fractional Executives
“Some fractional executives rely on referrals. Some rely only on cold outreach. But the smartest onesâthe ones who consistently land high-ticket clientsâuse this platform instead. And they do it in a very specific way. Hereâs what Iâve noticed…”
39. How to Increase Your Rates as a Fractional Executive Without Losing Clients
“The biggest fear fractional executives have about raising their prices? That theyâll scare away clients. But the best onesâthe ones earning premium ratesâdo this instead…”
40. The Hardest Lesson I Learned as a Fractional Executive
“At first, I thought being a fractional executive meant working fewer hours while earning more. I was wrong. What I learned instead was something far more valuable…”
Final Thoughts: Content is the Ultimate Client Magnet
If youâre a fractional executive and youâre not consistently posting on LinkedIn, youâre making it harder than it needs to be.
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Clients wonât know you exist.
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Referrals will eventually dry up.
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And youâll always be playing catch-up instead of attracting high-value opportunities.
Post 2-3 times per week. Share insights. Tell stories. Show companies why youâre the expert they need.
Because the fractional executives who dominate LinkedIn are the ones who never have to pitch themselvesâclients come to them.
Need Help Building Your LinkedIn Presence?
Writing on LinkedIn takes time. Creating high-quality, engaging content consistently isnât easyâespecially when youâre busy leading multiple clients.
At Column, we specialize in helping fractional executives turn their expertise into authority-building content that attracts inbound clients.
We handle:
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Strategy â Positioning you as a thought leader.
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Writing â Turning your insights into posts.
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Distribution â Getting you and your content seen.
If youâre ready to become the go-to expert in your field, letâs talk. Reach out today.
Mo is the founder and CEO of Column Content, a thought leadership content agency that helps leaders get seen. Connect with him on LinkedIn.
