Most finance leaders know they should be posting on LinkedIn. But when itâs time to write⌠they freeze.
They overthink it, not wanting to sound too technical, too basic, too boring. So, they post nothing at all.
If this sounds familiar, this guide is for you.
Instead of vague advice like âshare your expertise,â youâll learn 18 concrete, easy-to-execute LinkedIn post ideasâeach with examples that you can apply right away.
1. Quick wins: Low-effort, high-impact posts
If you donât know where to start, start here. These posts require minimal effort but generate strong engagement, helping you ease into LinkedIn content without overthinking.
Challenge a popular belief in finance
Pick an overused piece of financial advice and explain why itâs wrong (or at least oversimplified).
Example:
“Revenue growth doesnât mean a business is successful.”
Iâve seen companies scaling at 100% YoY while bleeding cash. Growth means nothing if thereâs no path to profitability. Hereâs whyâŚ
This works because it challenges conventional wisdom. It forces people to pause, reflect, and respond. The best posts on LinkedIn donât just inform, they spark discussion.
The “Whatâs the worst finance advice youâve heard?” post (invite engagement)
Bad financial advice is everywhere. Instead of just pointing it out, turn it into a conversation.
Example:
“Just save more money.”
Worst personal finance advice ever? Probably. You canât out-save a low income. You need to increase earning power.
What other terrible financial advice have you heard?
This type of post works because it shifts the focus from you to your audience. People love sharing their own experiences, and this makes it easy for them to jump into the discussion.
The “Explain it like Iâm 5” post (Make finance simple)
Take a technical finance concept and explain it in a way that anyoneâeven someone with zero financial backgroundâcan understand.
Example:
What does an interest rate hike mean for YOU?
Think of it like a Netflix price increase.
If Netflix suddenly charged $50/month, many people would cancel. Thatâs what rate hikes do to borrowingâfewer people take loans, slowing the economy.
Complexity kills engagement. But clarity keeps people reading. You must know how to simplify without dumbing down for you to be one of the best finance leaders.
Use analogies to make abstract concepts more relatable. If people understand your content, theyâll engage with it and come back for more.
2. Authority-building posts
If you want to stand out as a finance leader on LinkedIn, you must do more than share opinions: demonstrate expertise.
The best way to do that is to talk about mistakes, misconceptions, and insights that challenge the status quo. These posts position you as someone who knows what theyâre doing, not just someone who repeats whatâs already been said.
Here are 3 types of posts that will help establish your authority.
The “Biggest mistake I see in finance” post (Educate while building credibility)
Most people donât want to admit mistakesâespecially in finance. But the reality? Mistakes are one of the best ways to grab attention and teach something valuable.
Example:
One of the biggest mistakes I see in business finance? Prioritizing revenue over profit.
A $10M company with 5% margins is worse than a $5M company with 40% margins. But so many businesses donât get this. Hereâs whyâŚ
Why does this work? Because mistakes make people pause and reflect. If theyâve made the same mistake, theyâll comment. If they havenât, theyâll want to know why itâs a mistake. Either way, they engage.
The “Nobody talks about this in finance” post (Challenge outdated thinking)
If you really want to establish authority, donât just repeat what everyone else is saying. Instead, share insights that others overlook.
Example:
Most companies donât have a cash flow problem. They have a cash flow management problem.
Iâve worked with businesses that looked profitable on paper but collapsed because they didnât manage cash properly. Hereâs how to fix itâŚ
This type of post works because it breaks assumptions. People expect finance leaders to talk about cash flow, but they donât expect someone to say cash flow problems arenât real. Thatâs what makes it stand out.
The “Finance career lesson I wish I knew sooner” post (Teach through experience)
You donât need to be a CFO to share insights that help others. Some of the most engaging posts come from personal career lessonsâthings you wish someone had told you earlier.
Example:
I used to think being a great CFO meant being great with numbers. I was wrong.
The best CFOs arenât just number crunchers. Theyâre storytellers, communicators, and leaders. Hereâs what I wish I knew earlierâŚ
This works because it makes finance leadership feel human. It shows that experience isnât just about numbers but about growth, leadership, and making decisions that impact real people.
3. Trend & Industry Insight Posts
Authority isnât just about experience but about staying ahead of the curve. You need to do more than just react to changes in the industry, you need to anticipate them.
These posts help position you as someone who understands where finance is going, not just where itâs been.
The “finance prediction” post (Call out the future)
People love predictions, especially when theyâre bold. A well-thought-out prediction sparks conversation and positions you as someone who understands where the industry is heading.
Example:
âCFOs are becoming COOs.
Finance teams arenât just managing money anymore, theyâre driving business strategy. In 5 years, the CFO role will look very different. Hereâs whatâs comingâŚâ
This type of post works because it taps into a trend thatâs already happening but pushes it further. Predictions donât have to be 100% right, but they should be thought-provoking enough to get people talking.
The “This trend is overhyped” post (Go against the grain)
If predictions grab attention, contrarian takes keep it. People are bombarded with hype around AI, digital transformation, and financial technology. But is all of it real?
Example:
âAI is NOT going to replace finance teams.
It will change how we work, but humans will always be needed for context, judgment, and strategy. Hereâs whyâŚâ
People love debating whether something is overhyped or underhyped, and this fuels engagement.
The “One metric everyone is ignoring” post (Shift the conversation)
Most finance discussions focus on revenue, profit, and cash flow. But what about the overlooked metrics that separate good companies from great ones?
Example:
âEveryone watches revenue, but finance leaders should be obsessed with this one underrated metric insteadâŚâ
It piques curiosity. People want to know what theyâre missing. And if you highlight a metric they hadnât considered before, theyâll walk away feeling like they learned something new, making them more likely to engage and share.
The “What just happened in finance?” post (React to breaking news)
Big financial eventsâmarket crashes, policy changes, IPOsâgive you a chance to showcase your expertise in real time.
Example:
âSilicon Valley Bank collapsed overnight. Hereâs what finance teams should take away from this eventâŚâ
Timeliness is key. If youâre one of the first to post an insightful take on a major event, your post can gain massive traction. Youâre not just reporting the news, youâre also explaining what it means for businesses, investors, and finance teams.
4. Human stories in finance: wins, fails, and lessons
Finance isnât just about numbers. Decisions, mistakes, and the people who make them are also important.
Stories are what make your insights stick. Here are 4 post ideas that turn financial expertise into engaging, relatable content.
The “Hard lesson I learned” post (Share a career mistake)
No one likes to talk about their failures, but the truth is, failure posts perform exceptionally well. Why? Because they feel real. They show that even experienced finance professionals make mistakes and learn from them.
Example:
âI once approved a budget without questioning one key assumption.
That mistake cost us $500K in unexpected expenses. Hereâs what I learned (so you donât make the same mistake)âŚâ
This type of post grabs attention quickly and offers a valuable lesson at the same time. Itâs also a great way to demonstrate experience without bragging.
The “Best finance book I ever read” post (Share resources)
Finance professionals are constantly learning. And when a book changes the way you think, chances are it will do the same for others.
Example:
âThe Psychology of Money changed the way I think about finance.
Itâs not just about numbersâitâs about behavior. Whatâs a finance book that shaped your thinking?â
People love sharing book recommendations, and this can spark a rich discussion in the comments. Tag the author for extra visibilityâyou might even get a response.
The “What I wish more people understood about finance” post
If youâve been in finance long enough, you know that most people misunderstand something fundamental about your work.
Example:
âFinance isnât just about spreadsheets and numbers. Itâs about decision-making, risk, and strategy. Hereâs what I wish more people knewâŚâ
Correcting a misconception is especially effective if the misunderstanding is something people commonly struggle with.
The “Most underrated finance skill” post
Finance professionals spend years mastering technical skills. But the best leaders often succeed because of softer, less obvious skills.
Example:
âThe best finance leaders arenât just good with numbers. Theyâre great communicators.
If you canât explain financials to non-finance people, youâll never be truly effective.â
Many finance professionals will relate, while others might debate the importance of soft skillsâboth of which drive more discussion.
5. Interactive & engagement-boosting posts
If your content feels like a lecture, people will scroll past it. But if you invite your audience to participate, theyâll engage. And the more engagement you get, the more LinkedIn pushes your post to a wider audience.
Here are 4 post ideas that encourage discussion, debate, and interaction.
The “One thing I changed my mind about in finance” post
People respect finance leaders who evolve. If you once believed something but later realized you were wrong, sharing that shift in thinking shows growthâand makes you more relatable.
Example:
âI used to believe the CFOâs job was all about cost-cutting.
Now, I believe itâs about growth. Hereâs why my perspective changedâŚâ
This post works because it challenges old assumptions while inviting others to share their own experiences.
The “If I had to start my finance career over” post
Hindsight is powerful. No matter how far along you are in your finance career, thereâs something you wish you had known earlier.
Example:
âIf I had to start over, Iâd focus on mastering financial storytelling earlier.
Numbers donât move peopleâstories do. Hereâs what Iâd do differentlyâŚâ
This post helps younger finance professionals learn from your mistakes and invites senior professionals to share their insights in the comments.
The “finance poll” post
Polls are one of the easiest ways to generate engagement on LinkedIn.
They require zero effort from your audienceâjust a simple click. And once someone votes, LinkedIn shows your post to more people, increasing your reach.
Example:
âWhatâs the most important metric for business health?
đ Revenue growth
đ Net profit margin
đ Cash flow
đ Other (Comment below!)â
Aim to spark debate. People will vote and explain why they chose a certain answer in the comments, giving your post even more visibility.
The “Ask me anything” post
Sometimes, the best way to generate content is to let your audience decide what they want to hear.
Example:
âWhatâs the one finance question youâve always wanted to ask but never had the chance? Drop it in the commentsâIâll answer as many as I can!â
This positions you as an approachable expert and helps you identify content ideas.
Final thoughts: Finance leaders who speak, lead.
Numbers tell a story. So do you.
A finance leader who never speaks up is just another name in a company directory. A finance leader who shares their insightsâwho shapes conversations instead of just following themâbuilds a reputation that extends beyond job titles and balance sheets.
Your experience holds weight, and your perspective matters. But no one will know unless you start sharing it.
You donât need a perfect post. You just need to start.
Column helps finance leaders own their space on LinkedIn. Reach out today.
