Should you use AI?
You’ve probably noticed AI creeping into almost every part of business these days. It’s in your inbox, your workflows, and even your LinkedIn feed. And if you’re thinking about using it for content creation, well, good choice. Over 75% of marketers are already using AI tools, and nearly half rely on them multiple times a week.
But AI isn’t here to replace you but to make your life easier. Especially if you’re a busy founder juggling ten priorities at once, writing daily LinkedIn posts might feel like a nice-to-have, but AI turns that into a must-have with less effort than you think.
Here’s why AI is worth a shot:
It saves you time
Time is your most limited resource. Writing a LinkedIn post from scratch can take hours if you’re aiming for something thoughtful and engaging. AI tools can help you draft a post in minutes, leaving you more time for everything else. And with nearly 98% of small businesses now using AI to streamline tasks like content creation, it’s only smart to join them.
It sparks creativity
Ever sit in front of a blank page wondering what to say? AI tools like ChatGPT or Jasper can give you prompts, suggest angles, or even brainstorm post ideas. They’re not perfect but are great at getting you unstuck.
It helps you stay consistent
Consistency is king on LinkedIn. People need to see your name regularly to remember you. AI can help you create and schedule content, so you don’t miss a beat — even on your busiest weeks.
For example, imagine you run a SaaS company and want to share a post about how your team solved a tricky customer problem. Instead of starting from scratch, you could ask an AI tool to draft a post about “lessons learned from solving complex challenges.” You tweak it, add your personal touch, and you’re done.
Of course, AI isn’t perfect (we’ll get to that later). But when you use it thoughtfully, it’s like having an assistant who’s always ready to help brainstorm ideas or draft the first version.
“Just as electricity transformed almost everything 100 years ago, today I actually have a hard time thinking of an industry that AI won’t transform in the next several years. — Andrew Ng, leading AI researcher.”
Challenges or objections
Using AI for LinkedIn content might sound like a cheat code and it is, but it doesn’t come without challenges. Here are some:
It creates generic content
People worry that AI content sounds robotic or bland. And they’re right — if you just copy and paste whatever it spits out. The trick is to use AI as a starting point, not the final product. You still need to bring your unique voice, insights, and personality to the post. For example, instead of accepting an AI-generated sentence like, “Leadership is about inspiring your team,” make it your own: “The best leaders don’t give orders, they inspire action by rolling up their sleeves.”
Accuracy can be an issue
AI isn’t perfect, and sometimes it just makes things up (a phenomenon called “hallucination”). If you’re sharing data or research, always double-check it. AI is great for summarizing ideas, but you’re the one who has to make sure it’s factually correct. Think of it like this: AI is your first draft partner, but you’re the editor-in-chief.
There’s a risk of plagiarism
While most AI tools generate unique content, it’s always a good idea to run posts through a plagiarism checker. And if you’re quoting or referencing someone else’s work, give them proper credit. AI might save you time, but it’s up to you to stay ethical and transparent.
It feels impersonal
This is the big one. Founders worry that using AI makes their content less authentic. The truth is, AI doesn’t have to sound like a robot. It’s all about how you use it. Add your stories, humor, and voice. A simple tweak like starting your post with, “Last week, I learned something the hard way…” can make all the difference.
AI is a tool, not a replacement for your expertise or personality. Think of it as a way to get the ball rolling, but it’s your job to keep it moving.
Tools to leverage
You don’t need to learn every AI tool out there, having a few go-to options can make all the difference. Here are some of the most effective ones:
- For writing: Tools like ChatGPT or Claude.ai can help you brainstorm ideas, draft posts, and even adjust your tone. Just feed them a *clear* prompt, and they’ll deliver.
- For editing: Grammarly and Hemingway are great for polishing your writing. They catch mistakes and suggest ways to make your content clearer.
- For research: Tools like Perplexity.ai can quickly summarize articles or give you background on topics you want to write about.
- For design: Canva or Figma AI features can create visuals to accompany your posts, like infographics or carousel slides.
“Artificial intelligence is most powerful when humans and machines collaborate. — Joe Pulizzi, founder of the Content Marketing Institute. ”
Don’t try to master all these tools at once. Start with one or two, and focus on how they can streamline your workflow.
Final thoughts
AI is here to stay, and when used thoughtfully, it can transform the way you create LinkedIn content. It’s not about replacing your voice but enhancing it. AI saves you time and helps you stay consistent with brainstorming ideas, drafting posts, and checking your grammar.
The key is to treat AI like your assistant, not your replacement. And if you ever need help scaling your LinkedIn game, there’s always Column to lean on.
Your next step? Experiment. Try out a tool, draft a post, and see how it feels. The faster you start, the faster you’ll see the results.