LinkedIn Company Page vs. Personal Profile: Which Is Better?

If you’re trying to grow your business on LinkedIn, you’ve probably wondered: should I put more effort into my company page or my personal profile?

On paper, both seem useful. But in practice, one tends to outperform the other — especially if you’re a founder, consultant, or builder trying to get your name out there. Let’s break down the differences so you’re not wasting time posting into the void.

The Basics

Your personal profile is… well, personal. It’s your face, your story, your network. You post, comment, message, and build connections as yourself.

Your company page is more formal. It’s your business’s storefront — but on LinkedIn. You can share updates, post jobs, and run ads. But engagement? That’s a different story. Without spending on ads, your posts usually go unnoticed. LinkedIn just doesn’t prioritize company page content in people’s feeds.

So while both have their place, they’re not built the same way — and they don’t perform the same either.

Why Personal Profiles Win

People follow people. They want to hear your take on things, not a sanitized post from a brand account. Personal posts tend to show up more in feeds, get more reactions, and spark more conversations.

You can also reply directly to comments, DM people who engage, and build real relationships. Your personal profile makes it easy for someone to say, “Hey, I like how this person thinks.” That kind of trust is tough to build with a logo.

Plus, if you’re active, your profile becomes a mini landing page. Visitors can see what you do, read your posts, and decide in 30 seconds whether you’re worth talking to. It’s the fastest way to build inbound interest without being pushy.

And if you’ve got good content, you can even promote it using Thought Leader Ads — LinkedIn’s secret weapon for scaling reach. That’s something company pages can’t do unless the content starts from someone’s personal profile.

When to Use a Company Page

Now, company pages aren’t totally useless. They shine when:

• You’re hiring and want to look legit
• You want to run traditional ad campaigns (job posts, event promos, etc.)
• You need a verified brand presence

Think of it like a business card. It adds credibility. It’s where people go when they want to see if your company’s for real. And if you’re growing a team, your company page helps pull in candidates.

But it’s not where trust is built. That happens in the comments, DMs, and posts that come from real people — especially the founder. Nobody wants to talk to a business card. They want to talk to its owner.

The Ideal Setup

If you’re just getting started — or don’t have time for both — go all-in on your personal profile.

Here’s the play:

• Optimize your profile (headline, banner, about section)
• Post 2–3 times a week
• Engage with people in your space
• Respond to comments and DMs

Once you’ve built some traction, keep your company page updated with basic info. Use it for hiring, running ads, and adding credibility. You don’t need to post there every week — just keep it active enough that it doesn’t look abandoned.

And here’s a little trick: when you post from your personal profile, tag your company. That way, your page gets some exposure without needing its own strategy.

Then, reshare the post as your company page. This saves you having to post in both places, and ensures people landing on your company page still find content — albeit from your account, which they prefer anyway. Win-win. 

The combo works best when you use your profile to talk to people, and your company page to show what you do.

The Key Is Growing Your Personal Profile

LinkedIn engagement is affected by basic math: the more people you’re connected to, the more eyes you’ll get on your content. If you want to grow, you have to add people consistently — especially the kind of people you’d actually like to do business with.

Don’t just prioritize people you already know. That’s a mistake. Most opportunities don’t come from your closest friends and contacts. They come from ‘weak ties‘ — the second- and third-degree connections who see your content, resonate with it, and open doors outside your immediate circle.

A wider network means more reach. And more reach means more chances to be seen, remembered, and referred. But it all starts with building that network intentionally.

Wrap Up

Too many founders treat their company page like it’s Instagram: post once, wait for likes, get nothing. Then they give up.

Your personal profile is where the action is. It’s where trust is built, conversations start, and leads come in.

The company page can support your efforts — but it’s not the engine. That’s you.

So next time you’re staring at your LinkedIn and wondering what to post — skip the brand update. Write something from your own perspective. Share a lesson, a question, a moment. Talk like a human.

Because in the end, that’s what people respond to. Not a perfect graphic or a press release. But you — showing up, consistently, as yourself.

We Can Help

If you’re not sure how to get started — or you’ve tried posting and got crickets — we can help fix that.

We work with founders to turn their expertise into high-trust, high-reach content on LinkedIn. We handle the strategy, writing, visuals, and distribution so you don’t have to figure it out alone.

You talk, we turn it into content. You grow your business — without living in your inbox or timeline. Get in touch today.