February 10, 2025

33+ Proven Ways to Grow Your LinkedIn Company Page Followers

Column

Want to grow LinkedIn company page followers? Learn 33+ actionable strategies, from employee advocacy to engaging content and LinkedIn analytics.

LinkedIn is home to over 1 billion users worldwide, making it the leading platform for professional networking.

Yet, many companies struggle to grow their LinkedIn company page followers because they treat it as an afterthought.

If you want your company page to thrive, it requires intentional strategy, compelling content, and consistent engagement.

Let’s walk through 30 practical, actionable tactics to grow your LinkedIn company page followers and make your page a hub of activity.

1. Use the invite followers feature

LinkedIn’s “Invite Followers” feature is one of the easiest ways to grow your company page audience — but it comes with limits.

You can invite up to 250 people per month to follow your page, so it’s important to use this feature wisely to maximize its impact.

Here’s how to make the most of it:

Focus on engaged connections: Target connections who are already interested in your industry or have interacted with your personal posts. For example, if someone has liked or commented on a LinkedIn post about your company, they’re a prime candidate for an invite.
Personalize your outreach: While the feature doesn’t allow you to add a custom note, you can follow up with a quick personal message. Something like, “I just sent you an invite to follow our company page! We’re sharing content on [topic] that I think you’ll find valuable.”
Spread out your invites: Don’t send all 250 invites at once. Instead, send smaller batches throughout the month. This ensures you’re consistently growing your audience while keeping an eye on how effective your invites are.
Evaluate the results: Use LinkedIn analytics to track how many people accept your invites. If certain groups (e.g., specific industries or job titles) respond better, focus your next batch of invites on similar profiles.

Pro tip: Make your company page irresistible by keeping it updated with high-quality content. People are more likely to accept an invite when they see you’re active and providing value.

2. Leverage your employees to grow your followers

Your employees are your most valuable advocates for growing your LinkedIn company page. When they engage with your page, their activity is seen by their networks, creating a ripple effect that boosts your page’s visibility.

Here’s how to leverage your team:

Encourage employees to add your company to their profiles: When employees list your company as their current employer, it links directly to your company page. This simple step increases your page’s exposure to their professional connections. For example, if 50 employees add your company and each has 500 connections, that’s 25,000 potential impressions.
Ask them to share your posts: Employee resharing has a massive impact. According to LinkedIn, your employees have a network that is 10 times larger than your company’s follower base, and content shared by employees gets 2x more engagement than content shared by companies. You can make it easy by providing a message template, like:
“We just published an exciting update about [topic]. Would you mind sharing it with your network?”
Feature employee stories: Highlighting team members makes your company page more relatable and engaging. For instance, create a post celebrating an employee’s milestone or sharing a “day in the life” feature. Not only does this boost internal morale, but employees are likely to share these posts, increasing your reach.
Set up a LinkedIn engagement challenge: Create a friendly competition where employees earn points for liking, commenting on, or sharing your posts. Offer small rewards for participation to encourage activity.

Pro tip: Use LinkedIn’s “Notify Employees” feature when you publish important posts. This sends an alert to your team, reminding them to engage with and share your content.

When your employees actively support your company page, their networks take notice — and your follower count grows naturally.

3. Post engaging content

According to LinkedIn, company pages that post at least twice a week get up to 5.6x more engagement. In other words, you can’t afford not to post.

Engaging content is the engine that drives follower growth on LinkedIn. Without it, there’s no reason for people to follow your company page. To stand out, your posts need to inform, entertain, or inspire — and spark conversations.

Here’s how to create content that connects:

Use visuals to grab attention: From our tests, LinkedIn posts with images receive 2x more engagement, and those with video are 5x more likely to spark conversations. For example, a tech company might share a short demo video showcasing their product’s key feature or an infographic summarizing industry trends.
Create carousels for step-by-step tips: Carousels (also called document posts) are perfect for delivering bite-sized, actionable content. For example, a marketing agency could post “5 Quick Tips for Writing Better LinkedIn Ads” as a swipeable deck. These posts perform well because they’re interactive and visually appealing.
Share personal or customer stories: People relate to stories more than facts. Post about a recent client success or a challenge your team overcame. For instance, a SaaS company might write, “Last month, [Client Name] was struggling with [problem]. Here’s how we helped them reduce downtime by 30%.”
Ask questions to encourage interaction: Questions spark dialogue and make your audience feel involved. For example, “What’s your biggest challenge with [topic] right now?” or “Which of these features would you find most helpful?” Polls are also an effective way to drive engagement and gather insights.
Be consistent with your content calendar: Followers expect regular updates, so aim to post at least once a week. Use LinkedIn analytics to see what times and days your audience is most active, then schedule posts accordingly.

Pro tip: Repurpose content from other platforms. A blog post can become a LinkedIn carousel, and a webinar recording can be clipped into short videos. This keeps your content pipeline flowing without starting from scratch.

The more engaging your content is, the more likely your audience is to follow, share, and interact with your posts — fueling organic growth.

4. Promote your page

If you want to grow your LinkedIn company page, you can’t rely solely on organic discovery. You need to actively promote it across other channels and platforms to drive new followers.

Here’s how to effectively promote your page:

Add your LinkedIn page link to email signatures: This turns every email into a promotion opportunity. For example, add: “Follow us on LinkedIn for [industry insights, updates, or exclusive content]” with a clickable link in your team’s email signatures. If your company sends hundreds of emails weekly, this can lead to a steady stream of new followers.
Cross-promote on other social platforms: Share LinkedIn-exclusive content teasers on Instagram, Twitter, or Facebook with a call-to-action like: “We’re diving deep into [topic] on LinkedIn this week. Follow us there to join the conversation.”
Include a LinkedIn follow button on your website: Add the button to high-traffic areas like your homepage, blog, or even your checkout confirmation page. HubSpot, for example, includes prominent social media links in their footer to drive engagement across channels.
Promote your page in webinars and events: During webinars or live events, include a slide or mention that encourages attendees to follow your LinkedIn company page for updates. Example: “For more resources and exclusive content, follow us on LinkedIn!”
Run LinkedIn ad campaigns: LinkedIn offers Sponsored Content and Spotlight Ads specifically designed to help grow your page’s followers. A B2B software company could target decision-makers like CFOs or IT managers to attract relevant followers. For more information, read our guide on balancing organic content vs. paid ads.

Pro tip: Share exclusive or behind-the-scenes content on LinkedIn that isn’t available elsewhere. For example, “Follow our LinkedIn page for first access to our [new product launch or industry report].” This gives people a reason to follow beyond generic updates.

Promoting your LinkedIn company page across different channels ensures that your audience knows where to find you — and why it’s worth following. With a consistent strategy, you’ll see steady follower growth.

5. Engage with your audience

Engagement is the key to unlocking LinkedIn’s potential. The more you interact with your audience, the more the LinkedIn algorithm amplifies your content, showing it to a wider audience and helping you attract new followers.

Here’s how to build engagement that matters:

Respond to comments promptly: If someone takes the time to comment on your post, reply to them. For example, if a follower says, “This is so helpful!” you could respond, “Thanks! Glad you found it useful. What challenges are you facing with [topic]?” A thoughtful reply keeps the conversation going and shows your audience you value their input.
Ask open-ended questions in your posts: Encourage discussion by inviting your audience to share their opinions or experiences. For example, “What’s your go-to strategy for [solving a specific problem]?” Questions like these make your audience feel heard and appreciated.
Tag relevant people or companies: When you post, mention employees, partners, or clients who are connected to the topic. For example, if you’re posting about a successful collaboration, tag your partner company with a note like, “Huge thanks to @XYZCompany for making this project a success!” This not only engages them but also exposes your content to their networks.
Use the “Notify Employees” feature: For key posts, let your team know by clicking “Notify Employees” on the post. This encourages your employees to engage with the content first, boosting visibility and reach.
Join the conversation on LinkedIn groups: Find groups related to your industry or niche and contribute valuable insights. For example, if you’re part of a marketing group, respond to questions and subtly direct people to your company page when relevant.

Pro tip: Monitor your LinkedIn analytics to identify which posts are driving the most engagement. Use these insights to double down on what’s working, whether it’s polls, videos, or thought leadership content.

When you consistently engage with your audience, they’re more likely to trust your brand, follow your page, and share your content — creating a positive cycle of growth.

6. Collaborate with others

Collaboration is a powerful way to grow your LinkedIn company page followers. By teaming up with others, you can tap into their audience, boost your credibility, and attract new followers who align with your brand.

Here’s how to make collaboration work for you:

Partner with thought leaders or influencers: Co-create content with industry experts. For example, host a LinkedIn Live session with a well-known figure in your niche to discuss trends or share actionable insights. If an HR tech company partners with a workplace culture influencer for a Q&A session, the influencer’s followers are likely to check out — and follow — your page.
Run joint campaigns with partner brands: If you collaborate with another company, highlight your partnership with cross-promotional posts. For instance, a CRM provider and an email marketing platform could create a joint infographic about “How to Combine CRM and Email for Better Customer Retention.” Tagging each other boosts visibility to both audiences.
Feature guest content: Invite a partner or collaborator to write a LinkedIn post or article for your page. For example, an accounting software company could feature a post by a financial consultant sharing tips for small businesses. Their network will likely follow your page to access more valuable content.
Highlight successful collaborations: Share posts about projects you’ve worked on with clients or other businesses. Example: “We loved partnering with @XYZAgency on [specific project]. Here’s how we tackled [problem] and achieved [result].” Tagging your collaborators exposes your post to their followers.
Collaborate on LinkedIn group discussions: Join LinkedIn groups related to your industry and team up with collaborators to provide value. For example, a marketing firm and a graphic design agency could work together to answer group questions, subtly directing members to their company pages for more resources.

Pro tip: Always use tagging strategically. When you tag collaborators or guest contributors in posts, it not only notifies them but also ensures their followers see the post in their feed.

Collaboration isn’t just about sharing the spotlight — it’s about multiplying your reach and building relationships that help grow your follower count. When done right, these partnerships lead to long-term benefits for your brand.

People follow company pages on LinkedIn because they expect to gain value — whether it’s through insights, tools, or knowledge. Sharing value-driven resources not only attracts new followers but also keeps your existing audience engaged and coming back for more.

Here’s how to create and share resources that resonate:

Offer free downloadable content: Post templates, checklists, or guides that solve a specific problem for your audience. For example, an HR software company might share a “Free Employee Onboarding Checklist.” Include a post description like, “Struggling with onboarding? Download our free checklist to streamline the process.” Followers appreciate actionable resources they can implement right away.
Publish LinkedIn Newsletters: Newsletters have become a highly engaging feature on the social media platform. Start a newsletter on your company page focused on a specific topic in your industry. For example, a marketing agency might create a weekly “Growth Hacking Playbook” with actionable strategies for small businesses. See our very own LinkedIn Newsletter here.
Share industry research and insights: Post original reports, studies, or curated data relevant to your niche. For example, a SaaS company could create a report titled, “2025 Trends in Cloud Computing” and share a snippet on LinkedIn with a link to the full report. Followers will see your page as a trusted source for staying informed.
Highlight case studies and success stories: Share how your product or service has helped clients achieve measurable results. For instance, an email marketing platform could post, “How [Client] Increased Open Rates by 40% Using Our Automation Tools.” These posts demonstrate your expertise and give potential followers a reason to trust your brand.
Create short tutorials or explainer videos: Use videos to provide quick tips or demonstrate how to solve a common problem. For example, a cybersecurity company might post a short video on “3 Simple Steps to Strengthen Your Passwords.” Videos tend to get higher engagement on LinkedIn, making them perfect for attracting new followers.

Value-driven resources position your company page as a go-to hub for useful, actionable information. This approach builds trust, boosts engagement, and attracts the kind of followers who are genuinely interested in your brand.

8. Measure and iterate

Growth on LinkedIn doesn’t happen by chance — it’s a result of analyzing what’s working, learning from your results, and continuously improving your approach. By measuring key metrics on your LinkedIn company page, you can identify what drives follower growth and engagement, then double down on those strategies.

Here’s how to measure and iterate effectively:

Track follower growth over time: Use LinkedIn’s analytics to monitor how your follower count changes week by week. For example, if you notice a spike in followers after a webinar promotion, it’s a clear sign that strategy resonates with your audience.
Analyze engagement metrics: Metrics like likes, comments, and shares tell you how well your content is performing. For example, if carousel posts consistently receive 2x the engagement of text-only posts, prioritize creating more carousels.
Check audience demographics: LinkedIn’s analytics let you see who’s following your page — including their industries, job titles, and locations. If your goal is to reach HR professionals but you’re attracting sales leaders, adjust your content to better speak to your target audience.
Review post performance: Identify your top-performing posts and look for patterns. Are certain topics, formats, or posting times driving more engagement? For example, if posts published at 9 a.m. on Wednesdays consistently perform better, schedule future content at that time.
Experiment with new strategies: Use your analytics as a guide but don’t be afraid to try new approaches. For instance, if you’ve never posted a LinkedIn poll, create one and track how it performs compared to other types of posts.

Pro tip: Set clear goals for your LinkedIn company page, like gaining 200 new followers in the next month or increasing engagement by 20%. Compare your performance to these goals often to stay on track.

Final thoughts

LinkedIn company pages are an essential tool for building professional connections, engaging audiences, and growing your brand. By implementing these 30 tactics, you can attract followers who are genuinely interested in what you have to offer.

Here’s where to start today:

Optimize your LinkedIn company page’s tagline and cover image.
Share an engaging post — try a carousel or video.
Ask employees to share one of your recent posts with their networks.
Use LinkedIn’s Invite Followers feature to send personalized invites to 50 connections.

Growing your LinkedIn company page doesn’t happen overnight, but with consistency and a clear strategy, you’ll see meaningful results over time. And if you need personalized help with growing your LinkedIn Company Page followers, get in touch.