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Search through our content on writing, marketing, sales, and growth. If you’d like to write for our blog, email editor@columncontent.com.
A step-by-step guide to creating a B2B buyer’s persona based on real data and buyer behavior. Use it to focus your marketing, sales, and product work.
Learn how to build, execute, and scale high-performing paid media campaigns (Search, Social, Display) that drive qualified demand and pipeline for your business.
See how earned media, paid media, and owned content work together to help B2B companies earn visibility, credibility, and stronger pipeline results.
A simple method for defining your ideal customer profile so your marketing, sales, and product teams work with the right companies.
See how digital PR builds authority for LLM search. Learn the role of data, experts and high-quality coverage in shaping the sources models rely on.
Discover the 15 best Generative Engine Optimization tools for 2026. Compare features, pricing and use cases to improve your AI search visibility, increase citations and stay ahead in AI-driven results.
Learn what technical SEO is and how to fix common site issues. Improve crawlability, speed, and security so your website ranks higher and runs smoother.
Discover practical NGO marketing strategies that combine emotion and evidence to inspire action and strengthen credibility.
Discover how to plan, post, and engage on B2B social media to earn trust, attract leads, and grow your brand with purpose.
Discover proven strategies for B2B podcast marketing, from launch planning and guest outreach to promotion, repurposing, and performance measurement.