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Search through our content on writing, marketing, sales, and growth. If you’d like to write for our blog, email editor@columncontent.com.
A step-by-step guide to creating a B2B buyer’s persona based on real data and buyer behavior. Use it to focus your marketing, sales, and product work.
Learn how marketing analytics helps you target better, spend smarter, refine your message, and make evidence-based decisions that drive real business growth.
See how earned media, paid media, and owned content work together to help B2B companies earn visibility, credibility, and stronger pipeline results.
A simple method for defining your ideal customer profile so your marketing, sales, and product teams work with the right companies.
Boost your academic workflow with these effective AI research prompts for faster, deeper insights. Analyze data, design studies, and refine your writing.
Research reports deliver more than insights. Learn how they fuel leads, PR coverage, SEO, and authority to prove ROI in B2B marketing.
Not all surveys make the news. Discover how to create credible, media-ready surveys that get picked up.
Learn the differences between quantitative vs qualitative research for brands, with real case studies, data, and insights for better decisions.
What if visas vanished? Open borders, migration, housing, transport, and infrastructure challenges would shape our shared future. Here’s how.
The Africa Research Writing Prize helps spotlight real African issues through clear, data-backed writing. Here’s why it matters.