Being a great speaker isnât enoughâyou need to be seen as one. The best speakers donât just talk on stage; they talk online first.
Event organizers, podcast hosts, and conference planners arenât just looking for talent. Theyâre looking for authority. If they canât find youâor worse, if your LinkedIn is a ghost townâyouâre already losing opportunities.
But hereâs the challenge: most speakers donât struggle to speakâthey struggle to write.
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What do you even post?
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How do you stay interesting without repeating yourself?
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What if no one engages?
The trick is repurposing what you already knowâyour insights, your stories, your stage experience. You donât need to start from scratch.
Below are 40+ post ideas designed to make content creation effortless. Use them consistently, and watch how fast the speaking gigs follow.
1. Establishing Thought Leadership
Want to position yourself as the speaker people need on stage? Start by shaping the conversation online. Hereâs how:
â Debunk an industry myth. Challenge a widely accepted idea thatâs actually flawed.
âMost people think great speakers are born, not made. In reality, speaking is a learned skillâlike writing or sales. The best speakers werenât naturals; they simply practiced relentlessly. But thereâs one thing they all did that accelerated their growthâŚâ
â Explain a trending concept in simple terms. Make complex topics accessible.
âAI is reshaping [industry], but hereâs the part no one talks about: It wonât replace you, but it *will* replace people who donât know how to use it. Hereâs how speakers can future-proof themselvesâŚâ
â Highlight a surprising statistic. Hook people with data, then offer insight.
â80% of speakers donât get rebooked. Why? Itâs not talentâitâs lack of audience connection. The best speakers donât just informâthey do this insteadâŚâ
â Give your take on a major industry shift. Show youâre ahead of the curve.
âVirtual events are here to stay, but most speakers still treat them like live talks. Big mistake. Hereâs what top virtual speakers do differentlyâand why itâs the key to standing outâŚâ
â Post a contrarian opinion. Go against the grain (with substance).
âStorytelling is overrated. There, I said it. Most speakers force weak stories into their talks when what audiences really want is this insteadâŚâ
Own the conversation, and the stage follows.
2. Showcasing Your Speaking Experience
Your expertise isnât just in what you sayâitâs in what youâve done. Sharing your experiences builds credibility, attracts event organizers, and makes you more relatable. Hereâs how:
â Share the biggest lesson from your latest speaking gig. Turn your experience into a teachable moment.
âI walked on stage expecting a well-prepared audience. Turns out, half the room had never heard of my topic before. Hereâs how I recoveredâŚâ
â Talk about a question an audience member asked that made you think. Show that youâre constantly learning.
ââIf you had to give this talk in 60 seconds, what would you say?â A question from the audience that stopped me in my tracks. It made me rethink how speakers overcomplicate their message. Hereâs the answer I wish I had givenâŚâ
â Post a behind-the-scenes look at your speaker prep. Pull back the curtain on your process.
âMost people see the polished 45-minute talk. What they donât see? The 20 hours of research, the messy first drafts, and the five different ways I practiced my opening line. Hereâs a sneak peek at how I prepare for a talkâŚâ
â Share an audience testimonial or feedback from your last talk. Social proof speaks louder than self-promotion.
âOne attendee told me, âIâve seen a dozen talks on this topic, but yours finally made it click.â Thatâs the real goal of speakingâunlocking something for your audience. Hereâs how I structure my talks to make that happenâŚâ
â Write about a time you bombed on stageâand what you learned. Show resilience and growth.
âFive minutes into my talk, I could tell I was losing the room. Blank stares. People checking their phones. A speakerâs nightmare. But instead of pushing through, I did thisâand it turned everything aroundâŚâ
â Highlight a funny or unexpected moment from a past event. Show your personality and relatability.
âI once walked on stage, grabbed the mic, and confidently started⌠at the wrong conference. Wrong audience. Wrong topic. 500 pairs of confused eyes staring back at me. Hereâs how I recovered (and what I learned about thinking on your feet)âŚâ
The best speakers donât just deliver talksâthey share the journey. Let people in, and theyâll keep coming back.
3. Storytelling & Personal Branding
People donât just book speakers for what they knowâthey book them for who they are. Your personal journey, challenges, and defining moments make you memorable.
Hereâs how to turn them into compelling LinkedIn posts:
â How did you become a speaker? Share your journey.
âI never planned to be a speaker. In fact, I used to hate public speaking. But one day, I was asked to present on [topic], and something clicked. I realized speaking wasnât about performingâit was about connecting. Since then, Iâve spoken on stages I never imagined. But the real turning point was this one momentâŚâ
â Whatâs the scariest moment youâve had on stage?
âThe audience was dead silent. Not a single nod, no smiles, no engagement. My worst fearâbombing in real timeâwas happening. I had two choices: panic or pivot. Hereâs what I did to turn it around (and why it changed how I speak forever)âŚâ
â Whatâs your favorite talk youâve ever given, and why?
âSome talks are just another gig. Others stay with you forever. For me, it was [event name]. The energy, the audience, the way everything just clicked. But what made it special wasnât just the talkâit was this one moment that reminded me why I do thisâŚâ
â Tell a personal story that connects to your signature topic.
âYears ago, I faced [challenge]âand it completely changed how I see [topic]. At the time, I didnât realize the lesson Iâd learned. But now? Itâs the foundation of every talk I give. Hereâs how that one experience shaped my entire speaking careerâŚâ
â Share a moment when you knew you were meant to be a speaker.
âMost speakers have that one momentâthe one that made them realize, âThis is what Iâm meant to do.â For me, it wasnât a standing ovation or a big paycheck. It was a conversation with one person afterward that made me rethink everything. Hereâs what they saidâŚâ
Your story is your brand. The more you share, the more you attract the right audiences, the right opportunities, and the right stages.
4. Engaging Your Audience & Generating Discussion
Great speakers donât just talkâthey spark conversations. LinkedIn is a place to involve your audience. Hereâs how to get people talking:
â Ask your network: Whoâs the best speaker theyâve ever seen?
âSome talks stick with you for years. Whoâs the best speaker youâve ever seen live, and what made them unforgettable? Letâs build a must-watch list.â
â Post a poll: What makes a great keynoteâdata, stories, humor, or audience interaction?
âWhatâs the secret sauce of a great keynote? Every speaker has their own formula, but if you had to pick just one, whatâs the most important element? Vote below!â
â Share an industry debate and ask for opinions.
âThereâs a heated debate in the speaking world right now: Should speakers tailor their content for each event, or stick to their core keynote? Some say consistency is key; others say customization makes all the difference. Where do you stand?â
â Post a short LinkedIn video answering a common question you get.
ââHow do you start a talk when youâre nervous?â I get this question all the time. Hereâs the three-step trick I use every time I walk on stage. (Video inside.)â
â React to a popular LinkedIn post related to your topic.
âJust saw a post saying âSpeaking is a talentâyou either have it or you donât.â Couldnât disagree more. Speaking is a skillâsomething you refine with practice. Hereâs why I believe anyone can become a great speakerâŚâ
The best way to grow your audience? Start a conversation they want to join.
5. Teaching & Adding Value
The best way to attract speaking opportunities? Teach what you know. When you share practical insights, you position yourself as the expert event organizers want on their stage. Hereâs how:
â Break down a speaking technique that works well for you.
âMost speakers start with âHello, my name isâŚâ and lose their audience immediately. Hereâs the opening technique I use insteadâand why it works every time.â
â Share 3 mistakes new speakers make (and how to fix them).
âNew speakers tend to make the same mistakes over and over: (1) Overloading slides, (2) Talking too fast, (3) Ending with âAny questions?â instead of a strong close. Hereâs how to fix each one.â
â Post a list of your favorite public speaking books.
âWant to level up your speaking? These 5 books changed the game for me. (And no, TED Talks isnât one of them.)â
â Explain how to structure a talk for maximum engagement.
âA great talk isnât just a string of ideasâitâs a journey. I use this simple framework to keep audiences hooked from start to finishâŚâ
â Share a tip on handling stage fright.
âYour palms are sweating. Knees week, heart is racing. Youâre about to step on stage. What now? Hereâs the one trick that helped me go from nervous to confident before every talk.â
â Talk about how you research and prepare for a big talk.
âMost of my work happens before I ever step on stage. Hereâs my exact prep processâfrom research to rehearsalsâto make sure every talk lands.â
â Break down the key components of a powerful story in a speech.
âA good story doesnât just entertainâit transforms your audience. The best ones have these 3 elements (and hereâs how to use them in your next talk).â
â List 5 things every speaker should do before stepping on stage.
âWant to walk on stage feeling prepared and confident? Donât skip these 5 things before every talkâŚâ
Teach often, and people wonât just see you as a speakerâtheyâll see you as the go-to expert in your space.
6. Networking & Growing Your Speaking Career
Speaking opportunities donât just happenâtheyâre built through relationships. The more you share about your journey, the more people will want to bring you into their circles.
Hereâs how to turn networking into new gigs:
â How did you land your first paid speaking gig?
âI didnât have a fancy reel or big-name connections. But I landed my first paid speaking gig because of one thing: positioning. Hereâs what I did that got me booked (and how you can do the same).â
â Share your process for reaching out to event organizers.
âIf youâre waiting for speaking gigs to come to you, youâre already losing. The best speakers pitch themselves. Hereâs my simple outreach strategy that gets responses from event organizers.â
â Write about the best conference youâve spoken at and why.
âSome events stand out not just for the stage, but for the people. [Event name] was one of the best conferences Iâve spoken atâhereâs why, and what other events can learn from it.â
â Highlight a time when networking led to a speaking opportunity.
âOne DM changed my career. I wasnât pitchingâI was just having a conversation. And that conversation led to the biggest speaking opportunity Iâd ever had. Hereâs how it happened (and what you can take from it).â
â Discuss how speaking has impacted your business/career.
âSpeaking isnât just about the stageâitâs a business multiplier. Since I started speaking, Iâve seen [specific result]. But the biggest benefit? Itâs thisâŚâ
â Share a piece of advice youâd give to new speakers.
âIf I could give one piece of advice to new speakers, itâs this: Stop waiting to be âready.â Start speaking nowâon LinkedIn, in meetings, on small stages. The best way to get better is to start before you feel qualified.â
Speaking isnât just about what you knowâitâs about who knows you. Keep showing up, and the right opportunities will follow.
7. Promotional & Authority-Building Content
Want more speaking gigs? Make it obvious that youâre in demand. The more you showcase your work, the more people see you as the speaker they need.
Hereâs how to do it without feeling overly self-promotional:
â Announce an upcoming speaking engagement.
âExcited to be speaking at [event name] next month! Iâll be covering [topic] and sharing [key takeaway]. If youâre attending, letâs connect. And if you canât make it, Iâll be sharing my biggest insights after the eventâstay tuned.â
â Share a short clip from your last talk.
âHereâs a 60-second clip from my last keynote on [topic]. In this moment, I break down [key insight]. Watch until the endâthis part always gets the biggest reaction.â
â Share your speaker reel.
âHard to believe Iâve been speaking for [x] years now. Hereâs a 3 minute reel of all the special momentsâthe last part always makes me smile. Happy to recommend my editor if any speakers out there need one.â
â Post a carousel of slides from a past presentation.
âMissed my last talk? Here are a few key slides from my presentation on [topic]. Slide 3 is the one that changed how people think about [concept]âwould love to hear your thoughts.â
â Show a before-and-after of a talk you improved.
âHereâs a look at how I refined my talk on [topic]. The first version was fineâbut the final version landed 10x better. The key change? It was thisâŚâ
â Post a roundup of all the events youâre speaking at this year.
âItâs shaping up to be a big year! Here are the events Iâll be speaking at in [year]. If youâll be at any of these, let me knowâIâd love to connect in person.â
â Share a list of podcasts youâve been featured on.
âHad some amazing conversations on these podcasts recently! We covered everything from [topic] to [topic]. If youâre looking for insights on [your expertise], start with episode #3âitâs one of my favorites.â
â Announce your availability for speaking in the next quarter.
âIâm opening up a few more speaking slots for [upcoming quarter]. If your company, conference, or podcast is looking for a speaker on [topics], letâs chat.â
Visibility creates opportunity. The more people see you speaking, the more theyâll want to book you.
Final Thoughts: Turn Content into Speaking Opportunities
Speaking opportunities donât just appearâyou create them. And the simplest way to do that? Show up online before you step on stage.
â Consistency is key
Even one post per week builds authority. When event organizers scroll through your profile, they should immediately see why you belong on their stage.
â Engagement matters
Posting is just the first step. The real magic happens in the comments. Respond, start conversations, and connect with the people who book speakers.
â Repurpose your content
Your LinkedIn posts arenât just posts. Theyâre future speaking topics, email pitches, podcast talking points, and even the foundation for a personal brand-building newsletter.
If youâre not putting yourself out there, no one will know to book you. The best speakers donât just talk on stageâthey talk online first.
Need help building your personal brand so event organizers come to you? Letâs chat. đ¤