Most non-profits know they need to be active on LinkedIn. Few actually show up in a way that moves the needle.
Either they post once every few months, hoping a random donor will stumble across their page, or they fall into the trap of writing generic”donate now” posts that don’t get engagement.
The problem isn’t the mission—it’s how it’s communicated.
If you want people to care, you have to give them something worth engaging with. And that starts with posting content that educates, inspires, and makes them feel like they’re part of the story.
Here are 40 LinkedIn post ideas designed to do exactly that.
Storytelling and Impact Posts
- The Moment That Changed Everything
Example:
“I’ll never forget the day we met Maria. She walked into our shelter, carrying nothing but a backpack and a story that shattered us. What happened next changed everything…” - Before & After Transformation
Example:
“Six months ago, Jordan was living in his car, unsure where his next meal would come from. Today, he’s training for his first job in years. Here’s how he almost didn’t make it…” - A Letter from Someone You’ve Helped
Example:
“Dear [Non-Profit Name], you don’t know me, but you saved my life. Last year, I was at my lowest. And then, I found your program. I want to share how your work gave me a second chance…” - Your Why
Example:
“People ask why I started this non-profit. The truth? It started with a single conversation—one that still keeps me up at night. Here’s what happened that day…” - Milestones & Wins
Example:
“100,000 meals served. 500 children in school. 1 mission: to keep going. But the number that means the most to us is…” - A Day in the Life
Example:
“Most people don’t see what happens behind the scenes of a non-profit. It’s messy, chaotic, and filled with moments that break your heart—and then put it back together. Here’s a day in our world…” - Unseen Heroes
Example:
“Meet Sarah. You’ve probably never heard of her, but without her, we wouldn’t exist. She doesn’t ask for recognition, but today, we’re sharing her story…” - A Hard Truth About Your Cause
Example:
“People love to say they support our cause—until they learn what it actually takes. There’s one brutal truth most people don’t realize…” - One Small Action, Big Impact
Example:
“A $5 donation doesn’t seem like much. But last week, we saw firsthand how $5 can completely change a life. Here’s what happened…” - Thank You Post
Example:
“To every donor, volunteer, and advocate—you may not realize how much you mean to us. But if you could hear what we hear every day from the people you help, here’s what it would sound like…”
Educational and Awareness Posts
- Myth vs. Fact
Example:
“MYTH: Homelessness is a choice.
FACT: 70% of people experiencing homelessness had a stable job before a life-altering event. But the real shocker is…” - Data That Matters
Example:
“Every 10 seconds, someone loses access to clean water. But what’s even more concerning is the hidden consequence nobody talks about…” - How It Works
Example:
“Ever wonder what actually happens when you donate to our non-profit? It doesn’t just ‘go to the cause’—it goes through a journey most people never see. Here’s what happens…” - Explaining the Need
Example:
“Imagine if every meal you ate today came from a trash can. That’s the reality for 9 million people in the U.S. alone. And yet, there’s something even more disturbing…” - The Cost of Doing Nothing
Example:
“If we stopped today, 5,000 families would go without food this month. But the real cost of doing nothing isn’t just numbers—it’s…” - Did You Know?
Example:
“Did you know that human trafficking generates more revenue than McDonald’s, Starbucks, and Nike combined? What’s even worse…” - What People Get Wrong About Our Work
Example:
“People think working at a non-profit is all heartwarming success stories. But the hardest part of this job is one thing no one prepares you for…” - Your Industry’s Biggest Challenge
Example:
“Non-profits are meant to solve problems, but what happens when the system itself is broken? Here’s the challenge we’re facing that threatens everything we do…” - A Quick History Lesson
Example:
“In 1995, a single law changed how we fight hunger in the U.S. It was supposed to help—but instead, it created a problem we’re still battling today…” - A Quiz or Poll
Example:
“Which of these countries has the highest child poverty rate? A) U.S. B) Canada C) Germany D) India. The answer might shock you…”
Behind-the-Scenes and Team Stories
- Meet Our Founder
Example:
“I never planned on running a non-profit. But one moment changed the course of my life forever. It started with…” - What Our Team Does Daily
Example:
“What does a typical day look like at a non-profit? It’s part chaos, part heartbreak, and part miracle. Here’s a glimpse behind the curtain…” - A Volunteer’s Experience
Example:
“When I signed up to volunteer, I thought I’d be the one helping people. But what happened on my first day changed my entire perspective…” - How We Make Tough Decisions
Example:
“Every day, we have to choose: who gets help and who doesn’t. It’s the hardest part of this job, and here’s how we navigate it…” - A Personal Story from a Team Member
Example:
“I’ve worked in non-profits for 10 years, but nothing prepared me for what happened last week. It shook me to my core…”
Call to Action and Engagement Posts
- How You Can Help Today
Example:
“Want to make an impact? You don’t need to donate millions or quit your job. Here are 3 things you can do right now…” - What $10 Can Do
Example:
“$10 won’t buy you much these days. But for a child in need, it can mean the difference between life and death. Here’s how…” - Share Your Story
Example:
“Have you ever had an experience that changed how you see the world? Drop it in the comments—we’d love to hear your story.” - Would You Rather?
Example:
“Would you rather donate $1,000 once or $10 every month for 10 years? The right answer might not be what you think…” - Our Wishlist
Example:
“We don’t just need money—we need socks, books, and toothbrushes. Here’s why the smallest donations make the biggest impact…”
- Help Us Solve This Challenge
Example:
“We have an opportunity to help 500 more families this year. The only thing standing in our way? A challenge we haven’t cracked yet. Maybe you have the answer to it—here’s what I mean…” - Join Us for an Event
Example:
“We’re bringing together change-makers, innovators, and everyday heroes for something truly special. If you’ve ever wanted to be part of a movement bigger than yourself, here’s what’s coming…” - Matching Donations Challenge
Example:
“Every dollar donated today will be doubled by an anonymous supporter. That means your impact is twice as powerful. But there’s one catch…” - Nominate Someone Who Inspires You
Example:
“Who’s the most selfless person you know? Someone who goes above and beyond to make the world a better place? Tag them in the comments—because we have a surprise for them…”
Opinion and Thought Leadership Posts
- What the Non-Profit World Needs to Change
Example:
“Most people assume non-profits run on generosity. The hard truth? Many are stuck in outdated models that make long-term impact nearly impossible. Here’s what I mean…” - A Bold Prediction About the Future of Giving
Example:
“Donating to charity will look completely different in 10 years. Some organizations will thrive, while others will disappear. The difference will come down to one thing…” - The Biggest Mistake People Make When Trying to Help
Example:
“Good intentions don’t always lead to good impact. In fact, one of the most common ways people try to help actually does more harm than good. Here’s why…” - The Non-Profit Industry’s Best-Kept Secret
Example:
“You’d think non-profits would be the most transparent organizations in the world. But behind closed doors, there’s one secret that most of them won’t tell you…”
Reflection and Inspirational Posts
- A Lesson We Learned the Hard Way
Example:
“When we first started this non-profit, we made a huge mistake. One that almost shut us down before we even got off the ground. But looking back, it was the best thing that could have happened. Here’s what I mean…” - Why We’ll Never Stop Fighting for This Cause
Example:
“Some days, the work feels endless. The need is overwhelming. And yet, giving up isn’t an option. Because there’s one story that reminds us why we’ll never stop…”
Final thoughts
Every non-profit has a story. But most of them aren’t telling it in a way that sticks.
If your content isn’t getting traction, it’s not because people don’t care—it’s because they don’t see you. They’re scrolling past because nothing grabs them.
No tension. No hook. No reason to stop.
That’s fixable. And it starts with showing up consistently with content that actually makes people feel something. The payoff is more donations and successful grant proposals.
Work with Column
At Column, we help non-profits build visibility on LinkedIn—turning your mission into content that attracts donors, engages supporters, and drives real action.
Because having a great cause isn’t enough. People need to hear about it—over and over again.
Let’s get your non-profit in front of the right people. Get in touch today.
Mo is the founder and CEO of Column Content, a thought leadership content agency that helps leaders shape public opinion. Connect with him on LinkedIn.
