If you’re a designer or creative, LinkedIn is more than just a place to job hunt. It’s a powerful platform to showcase your skills, connect with potential clients, and grow your personal brand. But many designers struggle with what to post.
Should you share your portfolio? Write about industry trends? Ask for feedback?
The short answer: yes—to all of the above.
Here are LinkedIn post ideas for designers and creatives that will help you stand out, build authority, and attract the right opportunities.
1. Showcase your portfolio on LinkedIn
People want to see your work, but posting your portfolio without context won’t do much. The key is to make it engaging, useful, and easy for people to interact with.
How to do it:
- Share a project, but don’t just post the final version—explain the brief, the problem you solved, and any constraints you worked with.
- Break down your design decisions so people can understand why you made them.
- If it’s a live project, include a link so people can see it in action.
- Compare the final result to the original concept or an earlier version.
- End with an open-ended question to invite discussion, rather than just asking, “Thoughts?”
Example:
“This was an interesting one. A SaaS company wanted a dashboard UI that looked clean but still felt “alive.” The challenge was balancing white space and detail without losing functionality. Here’s what we landed on. What do you think—clean enough without being empty?”
2. Share behind-the-scenes content
People don’t just want to see finished work. They want to see how you got there. Sharing your process helps people appreciate your work and makes your posts more relatable.
How to do it:
- Share a screenshot of an early draft alongside the final design.
- Walk through a specific challenge you ran into and how you solved it.
- Post a short video or gif showing your design process in action.
- Share your workspace, whether it’s your desk setup, software workflow, or even sketches on paper.
- Explain why you abandoned a concept that didn’t work and what you learned from it.
Example:
“I started with one direction, but halfway through, it wasn’t working. Too many competing elements, not enough focus. This was the rough draft vs. where we ended up. Much cleaner. Curious if you’d have taken a different approach.”
3. Discuss design industry trends
A lot of design trends look great but don’t always work in practice. The best way to talk about trends is to go beyond “this is popular” and explain what’s actually useful.
How to do it:
- Highlight a trend that’s getting traction and give your opinion on whether it’s useful or just hype.
- Share an example of how you’ve used (or deliberately avoided) a trend in your work.
- Explain how a design trend affects usability, conversion, or client goals.
- Compare an old trend to a new one and discuss what changed.
- Ask your network how they’ve approached a trend in their own work.
Example:
“Minimalist UI is everywhere, but sometimes it goes too far. I’ve seen dashboards so stripped down that they lose all function. Clean design is great, but if users have to guess where things are, it’s not really usable. Where’s the balance?”
4. Offer tutorials and how-to guides
If you want to build authority, teaching what you know is one of the best ways to do it. The more actionable and specific your posts, the more valuable they are.
How to do it:
- Break down a design process into a simple, step-by-step guide.
- Share a quick tip for improving a specific aspect of design, like typography, layout, or color.
- Create a short video or carousel post showing how to solve a common problem.
- Explain a feature in design software that most people overlook.
- Share a simple framework or checklist for tackling a specific type of design project.
Example:
“A common typography mistake: setting body text too small. Just because it looks good on your monitor doesn’t mean it’s readable everywhere. Here’s a quick test: if you have to zoom in on your phone to read it, it’s too small. 16px minimum for web, ideally larger. What size do you default to?”
5. Share client testimonials and case studies
Instead of just posting “this client loved it,” focus on the actual results your work helped achieve. That’s what potential clients care about.
How to do it:
- Share a before-and-after of a design refresh and explain what changed.
- Describe a specific problem the client was facing and how design helped solve it.
- If available, include actual metrics or results, like increased conversion rates or engagement.
- Highlight what made this project different from others you’ve worked on.
- If the client gave you direct feedback, quote them (with permission).
Example:
“This client had a high bounce rate on their pricing page. Users weren’t scrolling, weren’t engaging. The redesign focused on clearer hierarchy and making key info visible at a glance. The result? A 27% drop in bounce rate. Small design tweaks, big impact.”
P.S. It’s helpful to have a portfolio you can link clients to in the comments. Here’s how to write a case study.
6. Engage with the creative community on LinkedIn
If all your posts are just about your work, you’re missing opportunities to build relationships. Sharing and interacting with other creatives makes your network more valuable.
How to do it:
- Share someone else’s work that you admire (with credit) and explain why it stands out.
- Join design challenges or collaborate with others on a creative project.
- Ask a thought-provoking question about design, workflow, or industry challenges.
- Start a conversation about a common struggle designers face.
- Share a useful resource you found and explain why it’s helpful.
Example:
“I saw a debate the other day: should designers send raw files to clients? Some say yes, the client paid for the work. Others say no, that’s the designer’s working file, not the deliverable. Where do you stand?”
7. Share personal development and achievements
Your journey as a designer is something people want to hear about. The best posts in this category are honest, not just a list of wins.
How to do it:
- Share a key lesson you’ve learned in your career so far.
- Talk about a mistake you made and what it taught you.
- Highlight a milestone, but focus on the story behind it, not just the achievement.
- Reflect on how your approach to design has changed over time.
- Share a book, course, or resource that helped you grow as a designer.
Example:
“Early in my career, I underpriced my work constantly. I thought lower prices would attract clients. Instead, it attracted clients who didn’t value design. Raising my rates actually made selling easier. Anyone else been through this?”
8. Promote upcoming events or workshops on LinkedIn
If you’re speaking, attending, or running an event, let your network know.
How to do it:
- Share details about an event you’re attending and why it’s worth checking out.
- Announce if you’re speaking or teaching somewhere.
- If you’re hosting a workshop, provide a preview of what people will learn.
- After an event, share key takeaways.
- Invite your network to meet up if you’re attending an event in person.
Example:
“Heading to a UX conference next week. Some good talks on accessibility and user research that I’m looking forward to. If you’re going, let’s connect.”
Use these LinkedIn post ideas today
You don’t need to post every day, but when you do, make it worth reading. Whether you’re sharing your work, discussing trends, or starting conversations, keep it useful, clear, and relevant to your audience.
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