40+ LinkedIn Post Ideas for Consultants (With Examples)

Why LinkedIn Works for Consultants

Most consultants don’t have a content problem. They have a consistency problem.

They’ll post once in January, skip February, and try again in April when leads dry up.

Then they say: “LinkedIn doesn’t work for me.” 

But LinkedIn isn’t the issue. You’re just not giving it a real shot.

If you post the right content, consistently — it becomes the best marketing channel for consultants, hands down.

This guide gives you 40+ post ideas you can plug straight into your calendar. The kind of content that:

• Builds trust
• Gets you inbound leads
• Makes you the obvious choice in your niche

Let’s get into it.

What Makes a Great LinkedIn Post (for Consultants)

Not all content is equal. Some posts get likes. Others get leads.

A good post should:

• Solve a real problem your clients have
• Show how you think, not just what you do
• Make it easy for someone to say “this is exactly what I need”

Here’s a quick comparison:

Post Type	Fluff Example	High-Signal Version
Motivational Quote	“Success is not final, failure is not fatal”	“I lost 3 deals in a week. Here’s what I changed”
Personal Update	“Grateful for the journey so far”	“Year 2 of consulting — lessons I didn’t expect”
Client Shoutout	“Loved working with X”	“How X went from [pain] to [result] in 30 days”

The difference is clarity. You’re not just showing up to be seen. You’re showing up so people remember what you solve.

That’s how content becomes a sales asset — not a vanity metric.

The list below is broken into 8 categories. Pick one or two and go deep before trying to post across all of them.

And if you want to build momentum quickly, start with Pain Point or Process posts — they convert faster.

Authority Posts (Show What You Know)

These posts prove you know your stuff. No need to brag. Just share something useful and specific.

Example: “I used to spend 10 hours a week writing proposals. Now it takes me 1.5. Here’s what changed.”

Try these:

1. The most common mistake you see clients make
2. One framework you always go back to
3. A lesson from your niche that surprised you
4. “What nobody tells you about [industry topic]”
5. A recent client win, and how you helped them get there

Pain Point Posts (Name the Problem)

These posts make your reader feel seen. They get comments like “this is me.” That’s the point.

Example: “Most consultants think they have a lead gen problem. But what they actually have is a positioning problem.”

Try these: 

6. “You’re not growing because of this one blind spot” 
7. “What most people misunderstand about [X]” 
8. “If you’re stuck doing [pain], here’s what I’d do” 
9. “3 things killing your pipeline — and how to fix them” 
10. “A client once told me [quote] — here’s what I said back”

C. Process Posts (Explain How You Work)

When you explain your process, you reduce buyer anxiety. It makes the idea of hiring you less abstract.

Example: “When someone signs on, we follow the same 4-step process. Here’s what it looks like, and why it works.”

Try these: 

11. Step-by-step: how you help clients go from [A] to [B] 
12. What actually happens when you start working together 
13. Your weekly workflow as a consultant 
14. Behind-the-scenes: your proposal or onboarding doc 
15. The difference between clients who get results — and those who don’t

Storytelling Posts (Build Connection)

Stories help people remember you. When you show what you’ve lived through — not just what you’ve learned — you build trust.

Example: “I lost a $50k client because I didn’t follow up fast enough. Here’s how I never made that mistake again.”

Try these: 

16. Why you started consulting 
17. A hard lesson you learned the expensive way 
18. A big win — and the failure that came right before it 
19. The advice you ignored (and wish you hadn’t) 
20. A time you lost a client — and what you learned

Opinion & POV Posts (Draw a Line in the Sand)

These posts set you apart. When you take a stance, people either lean in or lean out. That’s the goal.

Example: “I don’t send proposals anymore. If someone needs a proposal to decide, they’re not ready. Here’s why.”

Try these: 

21. “I don’t do strategy calls anymore. Here’s why.” 
22. “Stop doing [X]. It doesn’t work anymore.” 
23. “Most consultants overcomplicate [Y].” 
24. “You don’t need more leads. You need better messaging.” 
25. “Raise your rates. Here’s how we did it — and what happened.”

Results & Social Proof Posts (Build Trust at Scale)

Results are proof. But they need context. Don’t just share metrics — explain what made them possible.

Example: “One of our clients increased MRR by 32% in 90 days. Here’s how we did it with zero paid ads.”

Try these: 

26. How you helped a client cut [cost] or grow [metric] 
27. A screenshot of a testimonial + context 
28. Before-and-after: client pain vs client result 
29. Recap: this month’s wins and learnings 
30. A result that surprised even you

Teaching Posts (Give Value Freely)

You know stuff that others don’t. Share it. Teaching earns attention — and attention is leverage.

Example: “Here’s how I break down scope in a project proposal. I’ve closed 90% of deals since doing it this way.”

Try these: 

31. A trick you use to save time every week 
32. A tool that’s become a core part of your workflow 
33. How to write better proposals 
34. 3 red flags to watch for in [your niche] 
35. A small change that led to big results

Personal & Values Posts (Show Who You Are)

People hire people they trust. These posts are your shortcut to being seen as more than just a service provider.

Example: “I don’t take clients who don’t respect deadlines. It’s not worth it — for either of us. Here’s why.”

Try these: 

36. What you believe about consulting 
37. The hardest part of doing this solo 
38. How you balance work and life (or don’t) 
39. What you look for in clients — and what you avoid 
40. One principle you won’t compromise on

Bonus

41. Roundup: your top 5 posts from the last 90 days
42. “If you’re new here…” intro post for new followers

How to Use These Ideas Without Burning Out

You don’t need to post daily. You don’t need to go viral. You just need to show up, consistently, with something useful.

Start here:

• Pick 2 categories and schedule one post from each every week
• Write from experience — not theory
• Use your client conversations as content prompts
• Don’t overthink the format. Just aim to be helpful

And remember: one good post can unlock 10 new conversations.

That’s how LinkedIn works. Not overnight. But over time.

When you stick with it, you go from:

• “Who are you?” To:
• “I’ve been following your stuff for a while — can we talk?”

Need Help?

If you’d rather spend your time serving clients than writing content, we do LinkedIn ghostwriting for some of the world’s most high-profile consultants. 

Learn more today.