Everything You Need to Know About Our Book Ghostwriting Process

Ghostwriting gets a bad rap. People picture someone in a dark room churning out pages while the “author” nods from afar. That’s not how it works. Not if the book is supposed to do something real.

The founders we work with don’t just want a book. They want leverage. They want clarity, reach, and authority. They want to turn years of messy insight into something sharp. The book is the byproduct. The thinking comes first.

Here’s what our ghostwriting process looks like when we write for business authors.

It starts with strategy, not writing

Before we write a single word, we spend time figuring out why this book needs to exist. What is it for? Who is it meant to help? What outcome are you chasing?

You might be looking to attract better clients. Or build a media arm around your business. Or turn internal frameworks into something people can use and share. Whatever the goal, we anchor the project in that from day one.

In the kickoff, we get clear on your audience, tone, structure, and voice. We ask questions most people skip. Why now? What makes your view different? What would make this book a success even if it never hit a bestseller list?

Most founders come to us with scattered material. Internal memos. Investor decks. Podcast transcripts. Twitter threads. This isn’t wasted content — it’s raw signal. Our job is to turn it into something coherent.

We audit your existing content

You probably already have 70 percent of the material in some form. You just haven’t packaged it yet. We comb through everything you’ve already said or written. We pull language from how you naturally talk. We look for patterns. For takes you keep coming back to. For things you say in passing that should be on page one.

This step saves time. It also makes the voice feel more natural. You end up with something that sounds like you. Just sharper.

Then we build the outline

We never write blind. After the strategy and content audit, we build a full outline that includes the full arc. What you believe. How you prove it. Where your frameworks fit. What stories bring it to life. What you want the reader to do by the end.

Here’s a simple version of the structure we often use:

Section	Focus	Purpose
Part I	Your worldview	Shows the reader why you see things differently
Part II	Your method	Gives them something to apply or act on
Part III	Proof	Builds trust through experience, results, or vision

This table looks clean, but it’s not rigid. Each project gets its own structure based on your signal and goals. The key is making sure the book moves — no filler or drifting. Every chapter earns its spot.

We write in your voice

Most ghostwriting sounds ghostwritten. It’s clean, but it’s generic. The writing doesn’t carry any texture. That’s not how we work.

We write like you. Or more accurately, like the clearest version of you. The voice people hear when you’re explaining something you actually care about. Not over-edited or corporate, but smart and grounded.

We do this by pulling from your interviews, transcripts, and past writing. We build a reference doc (what we call a “voice model”) for tone, cadence, word choice, and sentence structure. You don’t have to think about it. You just have to tell us when it sounds off.

You stay involved without drowning in drafts

Some founders want to see every chapter. Others just want to read the final manuscript. We can flex either way.

Most projects work best in a hybrid flow. We write in batches, check in regularly, and adjust as we go. That way you stay in control, but you’re not editing every sentence.

We keep it light. Async comments, short calls, clean notes. No needless meetings. Our job is to move the project forward, not eat up your calendar.

We revise until it works

Draft one is where we start, not where we finish. The first version is about shape. The next two are about clarity, rhythm, and cut.

We trim what drags. We tighten what rambles. We move sections around until the argument flows. You get a book that reads fast but goes deep.

We also test the structure against the outcome. Does it sell the vision? Does it support your funnel? Could a new hire read it and understand what the company stands for?

We prep you for publishing

Some clients want to pitch traditional publishers. Others want to self-publish and own the whole stack. Either path can work.

If you’re going traditional, we help you craft the proposal, find an agent, and pitch. If you’re going direct, we handle formatting, editing, cover design, and uploads. We also help with book marketing.

Either way, the product looks and reads like something you’d be proud to hand to a client or investor. That’s the bar.

We help you use the book

The book isn’t the end. It’s the anchor.

We help clients turn books into landing pages, lead magnets, onboarding tools, and social content. One client built a sales enablement sequence from Chapter 4. Another used the book to launch a weekly newsletter that doubled inbound in three months.

A book is a forcing function. For your ideas, your positioning, and your audience. Done well, it becomes the thing everything else hangs off of.

This isn’t for everyone

We don’t work with people chasing bestseller status. Or founders who want to outsource the thinking. If you don’t know what you stand for yet, a book won’t help.

But if you’ve got a signal and need help turning it into something people can actually read, that’s where we come in. We don’t just write books. We help you write the clearest version of what you believe.

Learn more about our ghostwriting service today.