
LinkedIn Ads vs Google Ads: Which is the Better Choice?
Discover the pros, cons, and ad types for Google Ads vs LinkedIn Ads, including sponsored content, display ads, search ads, and carousel ads.
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Search through our content on writing, marketing, sales, and growth. If you’d like to write for our blog, email editor@columncontent.com.

Discover the pros, cons, and ad types for Google Ads vs LinkedIn Ads, including sponsored content, display ads, search ads, and carousel ads.

Want to be a Fractional CMO? Learn how to lead marketing, drive demand, and use LinkedIn to attract high-value clients.

Looking to become a fractional executive? Learn how to position yourself, price your services, and find clients in this complete guide to fractional leadership.

Your writing voice is your brand. This guide breaks down how to develop a voice that’s clear, compelling, and impossible to ignore.

LinkedIn SEO is key to ranking higher in search results. Discover how to optimize your profile, write Articles, and grow your network with keywords.

LinkedIn isn’t just for updates—it’s a growth engine. Learn how executives use it to drive sales, attract talent, and build authority with just a few posts a week.

Content governance isn’t something most teams think about—until they have to. One day, everything seems fine. The next, a product update rolls out, and suddenly,

Learn how to reflect, set bold priorities, and execute relentlessly to build a launchpad for the year ahead.

Explore our take on founder branding, why it matters, and how we do it differently at Column.

Our LinkedIn ghostwriting course is designed to meet the growing demand for high-quality content. Learn why we’re training the next wave of copywriters.