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Tag: ICP

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How To Create a B2B Buyer Persona That Drives Better Leads

Johnson Ishola November 26, 2025

A step-by-step guide to creating a B2B buyer’s persona based on real data and buyer behavior. Use it to focus your marketing, sales, and product work.

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How to Build an Ideal Customer Profile (ICP) That Drives Better B2B Growth

Johnson Ishola November 20, 2025

A simple method for defining your ideal customer profile so your marketing, sales, and product teams work with the right companies.

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