OUR IDEAL CUSTOMER PROFILE
Who we work with
By focusing exclusively on clients who match the profile below, we can deliver higher quality and make the most impact for our clients.
$1.9m+
Revenue generated
50+
Clients served
12
Years of experience
Your role
- You’re a founder or co-founder heavily involved in all aspects of the business. Your primary responsibilities include business strategy, fundraising, product development, and team leadership. You understand that a well-crafted founder brand and LinkedIn presence can support these efforts by enhancing your visibility and influence.
Your company
- You run a high-growth B2B company in tech, SaaS, or professional services with 10 to 200 employees. At this stage, your personal brand can significantly influence the company’s trajectory.
- We operate globally, with our main client base in major tech hubs like SF, New York, and London. We may also work with founders in emerging markets if there’s a good fit.
Your values
- You’re growth-oriented, innovative, and forward-thinking. You recognize the value of building a strong personal brand to gain an edge over your peers.
- Authenticity, thought leadership, and credibility are crucial for you. You want to build trust and establish yourself as an authority in your field.
- You prefer educating, not hard-selling, and enjoy sharing knowledge. You write a blog or newsletter, run a YouTube channel, and have taught before as a speaker, lecturer, trainer, or coach.
Pain points
- Time constraints: You’re overwhelmed with the demands of running a company and don’t have the bandwidth to manage your LinkedIn presence effectively.
- Lack of expertise: While you get the importance of personal branding, you struggle to craft content that effectively communicates your vision and values and distribute it to the right audience.
- Need for consistency: You struggle to post regularly, leading to missed opportunities for engagement and visibility.
- Pressure to stand out: In a competitive market, you feel the need to differentiate yourself but lack the means to do so cost-effectively.
Why you'd buy this
- Complex product: You sell a complex, pricey product with a long sales cycle and need help shortening it.
- Desire for thought leadership: You want to establish yourself as a thought leader in your industry but need help articulating your insights and experiences in a compelling way.
- Need for more inbound demos and leads: You recognize that a strong, consistent LinkedIn presence can drive more inbound interest, leading to an increase in demo requests and qualified leads.
- Upcoming milestones: Events like fundraising rounds, product launches, or speaking engagements might prompt you to seek out our services to ensure your LinkedIn presence aligns with these critical moments.
- Competitor success: Seeing peers or competitors effectively leverage LinkedIn may be pushing you to invest in your own personal brand.
- Networking goals: You’re looking to connect with industry leaders, potential clients, or top talent, and understand that a strong LinkedIn presence can facilitate these connections.
How you buy
- Direct involvement: As the founder or CEO, you’re the primary decision-maker. You value a personal touch and expect a high level of involvement from us in understanding your brand and goals.
- Influencers: In some cases, your marketing or PR teams may influence the decision, but the final say typically rests with you.
- Evaluation criteria: You look for a proven track record, the ability to capture your authentic voice, and flexibility in adapting to your evolving needs. Case studies, testimonials, and sample content are often key to winning your trust.
- Process: The decision-making process may include an initial consultation, a trial phase (where we may produce sample content), and regular check-ins to ensure alignment and satisfaction.
Red flags for us
- Not a founder: We understand how LinkedIn content can help account executives, marketing directors, and sales managers. However, our services make the most impact when delivered through founders, owners, and CEOs.
- Unrealistic expectations: Clients who expect immediate results or who don’t understand the long-term nature of personal branding may not be a good fit.
- Lack of involvement: If you’re unwilling to engage in the process or share the necessary information or media assets, it can be challenging to create content that truly reflects your brand.
- Inconsistent values: Clients who prioritize quick wins over authenticity or who are more focused on quantity than quality may not align with our approach.
- Limited budget: If you’re strapped for cash or need those funds elsewhere in your business, it’s probably not the right time to invest in our services. LinkedIn growth requires a long term commitment. Expect to pay 4-5 figures per quarter.
Success factors
- Mutual trust: You trust us to represent your voice authentically and rely on our expertise to guide your personal branding strategy.
- Open communication: You are willing to share your thoughts, ideas, and feedback, making collaboration smooth and productive.
- Long-term commitment: You see the value in a sustained effort to build your personal brand and are willing to invest in our services over the long term (at least 12 months).
Take the next step
If you’ve read the above and think you fit the bill, we’d love to hear from you. Please get in touch with us to discuss how we can elevate your LinkedIn presence.