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Get seen where it matters

PR that puts your name in the news and in front of your buyers

Hire a PR Agency Today

✅ Cost-effective  ✅ Data-driven

"From compelling content creation to ad execution, both traditional and thought leadership, Column helped us effectively reach and engage our target audience."
Susan Leid Headshot
Susan Leid
VP Marketing, PelicanCorp

What the numbers say

PR and thought leadership drives influence and share of voice for savvy B2B startups. Here are some statistics around public relations:

55%

of journalists want to receive original research reports

86%

of journalists reject pitches that are not relevant

96%

of comms teams now rely on data more than ever

Why invest in PR?

Most founders and consultants stay invisible. Buyers don’t trust what they can’t see. Media coverage and thought leadership make you credible.

More visibility

Get featured where your buyers look, read, and watch

More authority

Be recognized as the expert in your industry

More opportunities

Open doors through top-tier media coverage

What we deliver

  • Media placements in business and tech outlets
  • Thought leadership articles and op-eds
  • Podcast and panel bookings
  • Social media content
  • Branded videos
  • PR strategy
  • Paid ads
female corporate worker

Sectors we serve

We serve a range of industries including:

Healthcare

Banking

Insurance

Cybersecurity

SaaS

Government

Consulting

"I’ve been fortunate to work with the team at Column on sharpening how Accretive Edge shows up online. The results have been clear: better visibility, meaningful inbound conversations, and increasing website traffic."
Andy Strunk
Principal, Accretive Edge

Frequently asked questions (FAQs)

Founders, consultants, and startup marketing teams who want to grow visibility, attract clients, and build brand authority.

Good PR can build credibility more effectively than ads. It gets your story into the media your buyers already trust and positions you as an industry voice.

Our services include media relations, thought leadership campaigns, podcast and panel bookings, op-ed writing, and regional PR.

We track media mentions, backlinks, referral traffic, engagement, and new opportunities from coverage — plus the quality of outlets and relevance to your audience.

Yes. We target the right publications, journalists, and podcasts in your niche, based on a detailed media map we build for you.

You’ll typically see media traction within the first 4–8 weeks, sometimes sooner, depending on story angles, timing, and publication cycles.

We start with a short strategy call, your bio, company info, and any news or insights worth sharing. From there, we handle research, pitching, and placement.

Yes. You’ll always see and approve story angles, quotes, and materials before they’re shared with journalists.

Most retainers range from 2k–6k/month, covering media outreach, thought leadership content, and press placements.

Yes. Our team has regional experience across Nigeria, Namibia, Ghana, South Africa, and beyond, helping brands localize messaging for each audience.

Hire a PR agency today