For years, LinkedIn was just another social network. A place to update résumés, connect with former colleagues, and maybe scroll through some industry news.
Now?
It’s a business multiplier—driving sales, hiring, brand awareness, and partnerships all at once.
The companies winning on LinkedIn today aren’t just relying on their marketing team. They’re activating their entire team—from leadership to sales to customer success.
Because when employees know how to use LinkedIn strategically, it stops being a platform and starts being a growth engine.
Here’s why training your team on LinkedIn isn’t just a “nice to have.” It’s an unfair advantage.
Why teams need LinkedIn training (Not just access)
Most companies think they’re “on LinkedIn” because they have:
✅ A company page
✅ A few corporate updates per month
✅ Maybe some job postings
That’s fine. But it’s not enough.
If your team isn’t trained on how to actually use LinkedIn, you’re missing opportunities in:
- Sales → Warm inbound leads, faster deals, higher trust before the first call.
- Hiring → Attracting better candidates without spending a fortune on recruiters.
- Brand awareness → Employees become amplifiers, turning one post into a movement.
And here’s the thing: Even if just 5-10% of your employees are active on LinkedIn, they’ll generate more reach and credibility than any corporate page ever could.
Because people trust people.
Not logos.
What happens when teams get LinkedIn right?
Sales becomes easier (Because buyers already know you)
Nobody likes cold outreach.
Nobody likes getting a LinkedIn DM with zero context.
But what if your sales team didn’t have to start cold?
💡 What trained teams do differently:
✅ They post insights about their industry → Positioning themselves as experts before the sales call.
✅ They engage with potential customers → So when they do reach out, it’s a warm conversation.
✅ They build credibility over time → Making it easier to close deals without aggressive pitching.
👉 Result?
Sales cycles shrink.
Inbound leads increase.
Deals happen with less friction.
Hiring gets easier (Because top talent follows thought leaders, not job postings)
If your company is struggling to attract top talent, ask yourself:
Does your leadership team post about company culture?
Do your employees share why they love working there?
Are you showing what it’s like behind the scenes—or just expecting job boards to do the work?
💡 What trained teams do differently:
✅ Leaders post about company culture & leadership → Attracting people who share their values.
✅ Employees share authentic experiences → Turning LinkedIn into a recruitment magnet.
✅ Hiring managers engage with potential candidates → Making conversations natural, not transactional.
👉 Result? When a role opens up, qualified candidates already know the company and want in.
Brand awareness grows (Without paying for ads every time)
Marketing teams can only do so much.
But when employees are trained to share insights, company updates, and thought leadership?
Your brand’s visibility compounds—organically.
💡 What trained teams do differently:
✅ They don’t just hit “like” on corporate posts—they add commentary.
✅ They write their own posts, building credibility in their field.
✅ They make company content feel personal—so it spreads farther.
👉 Result?
More brand exposure.
More inbound opportunities.
More credibility—without paying for constant promotion.
The biggest mistakes companies make with LinkedIn (And how to fix them)
🚫 Mistake #1: Thinking LinkedIn is just a marketing tool.
✔️ Fix: Involve sales, customer success, HR, and leadership—not just marketing.
🚫 Mistake #2: Assuming employees know how to use LinkedIn.
✔️ Fix: Provide structured training so people actually understand how to post, engage, and network.
🚫 Mistake #3: Only focusing on the company page.
✔️ Fix: Empower individual employees to be active—their voices are more impactful than any corporate update.
🚫 Mistake #4: Forcing employees to share generic company posts.
✔️ Fix: Encourage authentic, personalized content instead of just reposting press releases.
🚫 Mistake #5: Ignoring LinkedIn analytics.
✔️ Fix: Track what’s working and refine the strategy based on real data.
How Column helps companies train teams for LinkedIn success
Most employees want to use LinkedIn better. They just don’t know how.
That’s where we come in.
At Column, we train teams to use LinkedIn strategically—without making it a full-time job.
✅ Custom LinkedIn training for sales, HR, and leadership teams.
✅ Done-for-you content playbooks so teams know exactly what to post.
✅ 1:1 coaching for executives to build credibility and visibility.
✅ Company-wide LinkedIn strategy to align brand, sales, and hiring efforts.
We don’t just tell teams, “You should post more.”
We show them exactly what to say, how to engage, and how to turn LinkedIn into an asset.
Want to train your team to win on LinkedIn?
Let’s talk. We’ll make sure your entire team knows how to use LinkedIn—not just log in.
Column drives B2B growth through content. Connect with us today on LinkedIn.
