This course is designed for PR professionals who already have a LinkedIn profile but want to use it strategically. Whether you’re an in-house PR specialist, agency professional, or freelancer, you’ll learn practical ways to integrate LinkedIn into your PR strategy.

Both. We’ll show you how to build personal authority on LinkedIn and how to optimize company pages for media impact. You’ll leave with actionable strategies for both individual PR efforts and brand-wide initiatives.

This isn’t a generic LinkedIn marketing course—it’s built specifically for PR professionals. We focus on strategies that help you:

• Gain media exposure
• Position yourself (or your client) as a thought leader
• Manage crisis communications
• Leverage LinkedIn for strategic PR wins

Not necessarily. If you already have a profile but haven’t used it strategically for PR, you’ll benefit from this course. If you’re completely new to LinkedIn, you might need a basic understanding of the platform before diving into advanced PR tactics.

Yes, we include two rounds of revisions with every script to ensure it meets your expectations. Additional revisions can be discussed as needed.

Yes! We’ll cover organic and paid LinkedIn strategies, including:

• How to use Thought Leader Ads to promote content
• When to use LinkedIn Sponsored Content for PR campaigns
• How to measure PR success with LinkedIn analytics

Yes—indirectly. This isn’t a course on media pitching, but it will help you get in front of the right people organically.

We’ll show you how to:

• Get journalists, influencers, and decision-makers to notice you
• Use LinkedIn content to attract media opportunities
• Craft posts and articles that get shared by industry insiders

This is a live interactive course, allowing you to ask questions and get real-time feedback. If you can’t attend live, a recording will be available for a limited time.

This is a one-day intensive course with multiple interactive sessions. By the end, you’ll have everything you need to start using LinkedIn strategically for PR.

This course is designed for PR professionals, but if you’re in communications, marketing, or personal branding, you’ll still get a ton of value. If LinkedIn is part of your strategy, this course will help.

Just your LinkedIn login and a willingness to learn! We’ll guide you through practical exercises to optimize your profile and content during the session.

If you attend the course and feel it wasn’t valuable, let us know within 24 hours—we’ll make it right.

Click the “Register Now” button and secure your spot. We keep the group small for better interaction, so don’t wait too long!