TL;DR: Business book coaching helps you stay accountable, refine your message, and publish with confidence. Work with Column to get it done.
Most business leaders want to write a book. 85% of professionals say they’d love to become an author, but only 5% actually do it.
Why? Because writing a book is overwhelming. It’s hard to find the time, stay on track, and organize your thoughts into something clear, compelling, and marketable.
That’s where business book coaching comes in.
A book coach helps you take your knowledge and turn it into a well-structured, high-impact business book. Instead of staring at a blank page, struggling to make progress, or getting lost in endless rewrites, you’ll have expert guidance to keep you focused, accountable, and strategic.
And if you’re looking for business coaching that includes book writing, this guide will show you exactly how the process works—and why it’s the smartest way to finally write that book.
What is business book coaching?
A business book coach helps entrepreneurs, executives, and thought leaders write and publish their books successfully.
Unlike a ghostwriter, a coach doesn’t write for you—they help you refine your ideas, structure your book, and develop a writing process that works for you. They also provide accountability, so you don’t lose momentum.
Yes, even high-level executives struggle to finish books without external accountability. Many bestselling authors—including business leaders—use book coaching services to stay on track and refine their work.
Who is business book coaching for?
✅ CEOs and executives who want to share their expertise
✅ Entrepreneurs looking to build brand authority
✅ Consultants and coaches who want to attract clients
✅ Thought leaders aiming to boost credibility and visibility
✅ Aspiring authors who need structure and expert feedback
If you have valuable knowledge but struggle to turn it into a clear, compelling book, a coach helps bridge that gap.
Why work with a business book coach?
1. You get accountability (so you actually finish your book)
Most books don’t get finished because there’s no structure or deadline. A book coaching business provides accountability, helping you break the process into manageable steps and keeping you on track.
Over 70% of people who receive coaching improve their productivity and performance. While some executives take years to write a book—others finish in a few months with the help of a great coach.
2. You get clarity on your message
A lot of authors start writing without a clear direction. That’s why many a nonfiction book can feel repetitive or unfocused.
A coach helps you:
✅ Refine your book idea so it stands out
✅ Identify your target audience so it resonates
✅ Organize your content so it flows logically
For example, a writing coach might suggest structuring your book around case studies, personal anecdotes, or step-by-step frameworks instead of vague advice.
3. You save time and avoid endless rewrites
Working on a book idea without a plan leads to frustration, wasted time, and rewrites that never end. A coach ensures you have a clear outline and strategy before you even start writing.
Many published authors credit their success to a structured writing process developed with a book coach.
4. You get expert publishing and marketing guidance
Writing a book is just half the battle. The next step is getting it published and promoting it effectively. A business book coaching program can guide you through:
- Traditional publishing vs. self-publishing—which one is right for you?
- Book proposal development—essential for getting a book deal
- Using your book for thought leadership, speaking gigs, and business growth
The publishing industry can be complex, but a coach with publishing process experience can help you navigate book deals and get your work in front of the right audience.
How business book coaching works (step-by-step process)
Step 1: Idea development – Define your book’s unique message
Book coaching helps you refine your core idea so it’s strong, focused, and valuable to your target audience.
For instance, if you’re a business coach, you might write about leadership strategies. A book coach will help you craft a unique angle that stands out.
Step 2: Outlining and structuring – Create a solid book roadmap
Most business books fail because they lack structure. A book coach helps you:
✔ Organize your chapters in a logical way
✔ Identify key themes and frameworks
✔ Avoid rambling or repeating yourself
Step 3: Writing process – Make consistent progress
Each book coaching session includes regular check-ins, deadlines, and feedback to keep you moving forward.
Step 4: Editing and refinement – Strengthen your content
A coach provides constructive feedback to make sure your ideas are clear, engaging, and polished. The more guidance you get in this area, the more likely you’ll become a successful author or writer.
Step 5: Publishing strategy – Choose the best path
A book coach will help you decide between:
- Traditional publishing (book deal, literary agents)
- Hybrid publishing (mix of professional services and author control)
- Self-publishing (full control and faster release)
For example, if you’re aiming for best selling author status, a book coach helps craft a book proposal that appeals to publishers.
Step 6: Marketing and thought leadership positioning
A great book is useless if no one reads it. A business book coaching program helps you:
✔ Use LinkedIn and PR to build anticipation
✔ Position yourself as a credible expert
✔ Get your book into the right hands
Some authors leverage their books to land high-profile speaking engagements or attract consulting clients.
The ROI of writing a business book with a coach
Writing a book isn’t just about checking off a bucket-list goal—it’s a business asset that can:
✔ Establish credibility & thought leadership
✔ Attract speaking engagements, media, and clients
✔ Open new opportunities for business growth
Some executive coaching programs incorporate book writing as a way to strengthen personal branding and market positioning.
It also has a direct impact on your earnings. Authors typically receive advances between $4,000 and $10,000 for their first business book, with royalties ranging from 10% to 12% of the book’s retail price.
A self published author can earn higher royalties, often between 40% to 60% of the book’s selling price.
Ready to write your business book?
If you’ve been sitting on a book project but haven’t made progress, business book coaching helps you get it done—faster and better.
At Column, we offer business book coaching as part of our ghostwriting service. Whether you need help structuring your ideas, staying accountable, or refining your content, we’ll guide you through the entire book writing and publishing process.
Column drives B2B growth through content. Connect with us today on LinkedIn.
