Keeping up in B2B is tough. Channels evolve, buyer expectations shift, and growth targets rarely slow down. When you are buried in campaigns, reporting, and day-to-day execution, it is hard to step back and see how the best teams are adapting. You may know your own results well, but getting a feel for what others are doing in the field is a different challenge.
Podcasts help bridge that gap. They let you learn from operators who are testing new ideas, refining what works, and sharing the lessons in plain language.
Here are 13 B2B podcasts to help you stay sharp and make better decisions in 2026, especially if you’re considering podcast marketing.
The Loop (Cognism)
Host(s): Alice de Courcy, Fran Langham, and Liam Bartholomew | Topics: Modern B2B marketing, demand generation, SEO for revenue, market expansion | Typical episode length: 60–90 minutes | Publishing frequency: Bi-weekly
The Loop is produced by Cognism and brings together marketing leaders who are working on real demand generation challenges. Conversations are practical and direct, often focused on what actually works in modern B2B rather than high-level theory. Episodes cover issues like how to break into new regions, how to localize content, and how to build SEO programs tied to measurable revenue. The format is interview-driven, and guests range from marketing leaders at fast-growing tech companies to Cognism’s own leadership team. It is a valuable listen for teams looking to sharpen strategy, scale marketing across markets, and learn from people who are doing the work day-to-day.
Breaking B2B – B2B Marketing & Demand Generation Podcast
Host: Sam Dunning | Topics: Demand generation, SEO, inbound and outbound strategy, funnel metrics | Typical episode length: 30–45 minutes | Publishing frequency: Weekly
Breaking B2B focuses on practical ways to build pipeline without relying on outdated marketing habits. The pace is concise and no-nonsense, with interviews that break down real strategies used inside B2B companies. Many episodes focus on SEO, lead generation, content plays, and how to measure outcomes beyond vanity metrics. Sam Dunning also shares occasional solo sessions, where he breaks down tactics drawn from hands-on work in Web Choice. The show is particularly useful for marketers who want direct steps they can test and apply quickly inside their own programs.
Exit Five: B2B Marketing with Dave Gerhardt
Host: Dave Gerhardt | Topics: Brand building, demand generation, content strategy, ABM, marketing leadership | Typical episode length: 45–60 minutes | Publishing frequency: Weekly
Exit Five offers a mix of formats including interviews with CMOs, solo breakdown sessions, and live Q&A recordings. Dave Gerhardt brings the perspective of a former Drift CMO and community builder, which shapes the show’s focus on results-driven marketing rather than theory. Conversations explore the full scope of B2B go-to-market work, from messaging and positioning to growth levers and career development for marketers. The show is a strong fit for anyone looking to understand how experienced leaders think, make decisions, and build repeatable marketing systems that convert.
Refine Labs
Host: Chris Walker | Topics: Revenue marketing, demand generation, attribution, brand and pipeline growth | Typical episode length: 30–60 minutes | Publishing frequency: Multiple episodes per week
Refine Labs is built around clear thinking and direct explanation of what drives predictable revenue inside B2B companies. Chris Walker challenges common assumptions and breaks down how modern demand generation works in real environments. Episodes often come from live sessions, AMAs, or strategic talks repurposed into audio, and many focus on data-backed marketing decisions rather than intuition. It is well suited to marketers who want to build engines that scale through consistent, measurable impact rather than one-off wins.
The B2B Playbook
Hosts: George Coudounaris and Kevin Chen | Topics: Demand generation frameworks, campaign execution, awareness building, pipeline growth | Typical episode length: Around 30 minutes | Publishing frequency: Weekly
The B2B Playbook is known for its structured approach to demand generation, built around the hosts’ “5 BEs” framework. Episodes focus on teaching repeatable processes, such as how to identify target buyers, create momentum in the market, and run campaigns that generate measurable revenue. The show blends co-host discussions with interviews from other B2B practitioners, each offering real examples and tactical steps listeners can apply immediately. It is a helpful resource for marketers who want step-by-step instruction rather than broad theory, and for teams looking to build a scalable growth engine from the ground up.
The Growth Hub Podcast (Advance B2B)
Hosts: Seija Lappalainen and Reeta Westman | Topics: B2B SaaS growth, content strategy, outbound tactics, scaling processes | Typical episode length: 30–50 minutes | Publishing frequency: Monthly
The Growth Hub Podcast focuses on the tools, processes, and strategies behind high-growth SaaS companies. Each episode is structured around an interview with a marketing or growth leader, often from well-known firms such as HubSpot, Gong, Drift, and Ahrefs. The discussions lean into practical detail, covering areas like outbound execution, growth infrastructure, sales velocity, and operational scaling. It’s a strong fit for listeners who want to go deep on how SaaS brands grow from early traction to larger, more repeatable engines. With more than 110 episodes to draw from, it offers a long catalog of strategic guidance for SaaS-focused marketers.
Women in B2B Marketing
Host: Jane Serra | Topics: Marketing leadership, demand generation, brand strategy, career development | Typical episode length: 40–60 minutes | Publishing frequency: Bi-weekly
Women in B2B Marketing highlights the experiences and strategies of female leaders across the B2B world. Each episode features candid conversations about career progression, tactical marketing work, and the realities of leading inside complex organizations. The show balances practical strategy with personal insight, covering areas such as ABM, data-driven marketing, and building marketing teams capable of sustained growth. It is a valuable listen for those who want both marketing instruction and real stories from women navigating leadership, innovation, and career advancement within B2B environments.
Marketing Against The Grain
Hosts: Kipp Bodnar and Kieran Flanagan | Topics: Emerging marketing trends, AI in marketing, growth experiments, content strategy | Typical episode length: 20–30 minutes | Publishing frequency: Twice per week
Marketing Against The Grain takes on fast-moving topics and explores how companies can get ahead of market shifts. The hosts, leaders at HubSpot, focus on new ideas rather than recycled tactics, often breaking down trends such as AI-driven content, new social platforms, and tech-enabled growth strategies. This show suits marketers who enjoy ideas that challenge assumptions and who want inspiration for bold, modern growth plays.
Uncensored CMO
Host: Jon Evans | Topics: Brand strategy, creative effectiveness, customer experience, marketing science | Typical episode length: 45–60 minutes | Publishing frequency: Bi-weekly
Uncensored CMO digs into the real stories behind marketing decisions, creative bets, and campaigns that shaped the market. Jon Evans brings a direct interview style that encourages guests to speak openly about what worked, what failed, and what they learned. Many conversations feature well-known voices in advertising and marketing research, giving listeners a rare look into thinking that often happens behind closed doors. The show is especially valuable for those interested in the strategic side of marketing, the link between creativity and commercial outcome, and lessons from top brands and high-performing marketing teams.
The B2B Marketing Podcast
Host: David Rowlands and team | Topics: ABM, content strategy, industry research, buyer trends, Martech | Typical episode length: 20–40 minutes | Publishing frequency: Bi-monthly
The B2B Marketing Podcast offers a research-led view of the industry, drawing on insights from conferences, reports, and expert discussions within the B2B Marketing network. Episodes often unpack new findings on buyer behavior, campaign benchmarks, and evolving marketing practice, making the show well suited to marketers who want to stay informed on industry shifts rather than only tactics. The format blends interviews and panel-style conversation, giving listeners a sense of attending a live session or post-event debrief. It is particularly helpful for those who want data-backed context for planning, forecasting, or strategic development inside B2B organizations.
The SaaS Marketing Show
Host: Dylan Hey | Topics: SaaS demand generation, paid acquisition, SEO for SaaS, product-led growth | Typical episode length: 20–30 minutes | Publishing frequency: Monthly
The SaaS Marketing Show is centered on case-study style episodes that break down how SaaS companies grow. Each conversation walks through real campaigns, channel decisions, and lessons learned, making it one of the most tactical choices in this list. Episodes focus on what drove results, not just what was tried, giving listeners concrete steps they can apply. Guests typically come from high-growth SaaS teams and share data-informed decisions, channel testing insights, and revenue impact. For marketers who want short, practical breakdowns of what worked for others in SaaS, this show delivers clear examples and repeatable tactics.
Marketing Growth Podcast
Host: Shane Barker | Topics: SEO, content marketing, social media, influencer strategy, conversion optimization | Typical episode length: 30–50 minutes | Publishing frequency: Weekly
Marketing Growth Podcast takes a broad approach to digital marketing, offering guidance for teams looking to improve organic reach, paid performance, and conversion outcomes. Most episodes are driven by interviews with well-known marketers, founders, and authors who share step-by-step methods and detailed examples from real campaigns. The show covers everything from analytics and optimization to influencer collaboration and emerging tools. With more than 180 episodes, it gives listeners a wide pool of tactics and frameworks to test. It is a strong option for marketers who want steady, actionable advice and exposure to a variety of growth approaches.
Let’s Talk ABM
Host: Declan Mulkeen | Topics: Account-based marketing, sales alignment, enterprise ABM, ABX strategy | Typical episode length: Around 30 minutes | Publishing frequency: Bi-weekly
Let’s Talk ABM is dedicated to account-based marketing, making it one of the most focused shows available for teams scaling ABM programs. Episodes work like guided case studies, where ABM leaders from companies such as IBM, Datadog, Terminus, and Fujitsu explain how they built targeting models, orchestrated multi-channel campaigns, and measured performance. Declan Mulkeen keeps discussions practical, asking guests to break down frameworks, workflows, and lessons learned at different growth stages. The result is a clear view into how enterprise-level ABM is run in practice and how smaller teams can adapt the same rigor. It is a strong choice for marketing leaders building or maturing ABM inside their organization.
Final Thoughts On The Best B2B Marketing Podcasts
These podcasts offer something most teams struggle to find time for. Perspective. They show how other marketers think, where they place bets, and how they respond when plans break. Some episodes teach frameworks. Some spark new ideas. Others simply remind you that the challenges you face are shared by a lot of smart people trying to solve the same problems.
Staying informed is one part of operating well in B2B. The other is having the clarity and structure to act on what you know. Many companies get stuck not because they lack knowledge, but because focus and execution are harder than they look. Column works with teams on that side of the equation and helps them move from ideas to direction, then from direction to consistent output that supports growth.
If you want help sharpening your narrative or building a content engine that compounds over time, Column can support that journey.
Johnson is a Content Strategist at Column. He helps brands craft content that drives visibility and results. He studied Economics at the University of Ibadan and brings over years of experience in direct response marketing, combining strategy, creativity, and data-backed thinking.
Connect with him on LinkedIn.
