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Day: November 26, 2025

Search through our content on writing, marketing, sales, and growth. If you’d like to write for our blog, email editor@columncontent.com.

Five Metrics That Show Your Business is Slowing Down

Gideon Onunwa November 26, 2025

Track these key metrics to diagnose slow business performance, spot early warning signs, and fix leaks in your funnel, sales cycle, retention, and customer experience.

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How To Create a B2B Buyer Persona That Drives Better Leads

Johnson Ishola November 26, 2025

A step-by-step guide to creating a B2B buyer’s persona based on real data and buyer behavior. Use it to focus your marketing, sales, and product work.

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