Reach the leaders who build and buy.

A sponsored mention is a single brand reference within an existing or new article, carried with a nofollow link. An editorial partnership is a full content programme—typically a series of articles, social content, and optionally video—scoped to your brand’s brief and goals.

Google’s guidelines require paid links to carry the nofollow or sponsored attribute. We follow those guidelines to protect both our site’s standing and yours. The genuine commercial value of a placement on Column isn’t the link itself—it’s the brand mention, the indexed content, and the AI discoverability that follows from being cited in a credible editorial context.

Tools like ChatGPT, Perplexity, and Google’s AI Overviews surface brands based on mention frequency and source credibility, not just link profiles. Being named in multiple indexed, editorial sources tells AI tools that your brand is active and trusted in your category. A Column placement contributes to that signal throughout the full placement term.

Our primary audience is technical leaders across engineering, product, and growth functions at B2B companies. They’re typically senior enough to influence or make software and vendor decisions. Column’s content focuses on research, strategy, and technical marketing, which means our readers are already in an active evaluation mindset.

For sponsored mentions, we confirm placement within an agreed timeline after your enquiry, typically within a few days. Editorial partnerships follow a scoped timeline agreed during a short discovery call.

We remove the placement at the end of the 12-month term. Renewal keeps the mention live and continues contributing to your brand’s indexed presence and AI discoverability signals.