NEW: When should you hire a content marketing agency? 
How to decide.
Here’s why you’ll find all our writing on content, marketing, sales, and growth. If you’d like to write for our blog, send an email to editor@columncontent.com with a brief pitch outlining your proposed topic, synopsis, why you, and why now.
Your guide to content marketing strategy starts here. From aligning your business needs to picking the right tools, our guide helps you get it right.
Content fatigue has caused people to turn off and tune out. Here’s everything you need to know about this growing phenomenon.
Here are a few tricks I’ve learned about content marketing creativity over the years.
Many people think the more content you produce, the better your results will be. Here’s why more content isn’t always the answer.
Learn how to go beyond traffic and revenue to measuring content marketing metrics that matter.
Learn how to create a content brief that aligns your writers, audience, and business goals.
Learn how to host a successful webinar with this step-by-step webinar planning guide, from planning and promotion to execution and follow-up.
Learn why concise blog introductions are key to blogging success, what mistakes to avoid, and how to use writing tools to improve your intros.
Learn what backlinks are, why they’re important, and how to go about building them effectively in this comprehensive link building guide.
Learn when to hire a content marketing agency for your business, and the pros and cons of that decision.
Learn essential content marketing terms to level up your strategy. This guide simplifies the jargon with examples and linked guides to help you succeed.
This deep dive into content distribution helps you reach and engage your target audience better.
Master the art of white paper writing and distribution with this all-inclusive guide, covering everything from research to effective promotion.
Explore the ins and outs of creating, promoting, and monetizing a newsletter in this must-read guide.
Looking for fresh LinkedIn post ideas? Explore over 100 tips categorized into themes like leadership, marketing, personal growth, and more.
Explore proven B2B event marketing strategies in this detailed guide. From leveraging guest speakers to running paid ads, learn how to drive signups quickly.
Dive into the future of cloud technology with the top 15 white papers of 2023. Explore insights on cloud-native services, AI, multi-cloud strategies, and more.
Explore banking and payments white paper PDFs for key insights into digital finance’s future, from central bank digital currencies to real-time payments.
Explore 21 technical writing metrics including content quality, usability, accessibility, performance, SEO, and legal compliance.
Discover the power of the PASTOR method in B2B case study writing. This comprehensive guide breaks down each element, providing examples and tips for success.