Content strategy. Topic research. Writing and editing. Distribution. Handling these things in-house can be slow, painful, and expensive.Â
And if you’re hiring your first (or next) content marketer, expect many weeks of interviews and long onboarding times.
We work with founders and marketing teams to ramp up content production efficiently and cost-effectively, tying everything we create back to your bottom line and business goals.
52%* of B2B buyers are more likely to buy from you once they’ve read your content. That’s where we come in.
We produce case studies, whitepapers, research reports, blog posts, newsletters, and LinkedIn posts that drive business results.
*Source: Marketing Charts
We’re passionate content marketers who have consulted on projects for AB-InBev, Standard Bank, P&G, and Mediacom, among others. We now help B2B companies reach their best customers through content marketing.
Maximize your ABM strategy: Discover the power of LinkedIn and email to streamline outreach, drive engagement, and boost ROI.
Fix low conversions in B2B paid social by aligning ad creative with landing pages for seamless user flow.
A quick look at how we track LinkedIn thought leadership ROI at Column.
Grow your traffic and influence and close deals faster with high-impact content.
