Mumshad Mannambeth is the founder and CEO of KodeKloud, an online platform that offers hands-on training for DevOps, cloud computing, and automation. 

Over the years, KodeKloud has become known for its interactive, engaging courses that help developers upskill in a fun and practical way. 

Mumshad wanted to expand his influence beyond his courses and become a well-recognized thought leader in the broader DevOps and tech communities.

That’s when Mumshad partnered with Column, looking for consistent, high-quality content that would elevate his personal brand and further solidify KodeKloud’s position as a leader in the DevOps training space.

The challenge

Mumshad had already built a strong reputation through KodeKloud, but he knew there was more potential to grow his personal brand and connect with a wider audience on LinkedIn and beyond. 

He wanted to share his insights on topics like career growth, upskilling, and the importance of soft skills in the tech world—alongside his technical expertise in DevOps.

He also sought help in expanding the B2B side of his business, where he worked with companies looking to upskill their teams in DevOps. For this, Mumshad’s team needed an SEO strategy to better reach and engage B2B clients who were looking for corporate training solutions.

The solution

Over the course of a year, Column partnered with Mumshad to develop a robust content and SEO strategy that aligned with his goals. Here’s what we focused on:

LinkedIn content creation

We crafted thought leadership content that positioned Mumshad as an authority not just in DevOps but also in career advice and personal development for developers. The posts centered around:

• Developer life and career growth: The importance of continuous learning and how to stay competitive in a fast-changing field.
• Soft skills for engineers: How communication, leadership, and teamwork are essential for long-term success in DevOps and tech.
• Industry trends: Sharing insights on the latest developments in cloud computing, automation, and DevOps practices.

YouTube video scriptwriting

As his content gained momentum, we expanded the scope to include long-form video scripts for YouTube. These videos explored in-depth topics like the state of DevOps, automation trends, and how engineers can thrive in an industry that is constantly evolving.

SEO strategy for B2B

To help grow the B2B-focused side of KodeKloud, we also developed an SEO strategy. We optimized Kodekloud’s content for key search terms around corporate DevOps training, upskilling teams, and technical certification courses. This helped KodeKloud reach companies looking to provide their teams with high-quality DevOps training solutions.

Editorial guidance and consistency

Throughout the year, Mumshad relied on Column’s editorial expertise to ensure his voice remained authentic and his message stayed clear. We provided ongoing support to keep his content consistent, engaging, and relevant to both individual developers and corporate clients.

The results

Over the last year, Mumshad’s partnership with Column has led to impressive growth across multiple channels:

200,000+ impressions on LinkedIn, with his content consistently reaching developers, tech leaders, and decision-makers in the DevOps space.

152 new prospects coming through LinkedIn, many of whom expressed interest in KodeKloud’s courses and training services.

Expanded into YouTube content, where longer-form videos on topics like DevOps trends and automation have helped build a broader audience.

Improved SEO performance for KodeKloud’s B2B services, leading to increased inquiries from companies seeking corporate training in DevOps.

The impact

Mumshad’s thought leadership journey has strengthened his presence not only in the DevOps community but also in the broader tech industry. The consistent content strategy, combined with a tailored SEO approach, has allowed him to connect with individual developers and large organizations alike. 

His LinkedIn posts have sparked meaningful conversations around career development and the evolving role of soft skills in tech, while the SEO efforts have driven more B2B clients to KodeKloud’s corporate training offerings.

With Column’s support, Mumshad has been able to maintain his voice, grow his influence, and increase both individual and corporate interest in KodeKloud’s services.

Testimonial

“Column’s team has been instrumental in helping me expand my personal brand and KodeKloud’s reach.” — Mumshad Mannambeth, CEO @ Kodekloud